Does a directory running on a subdomain help or hurt SEO on the main site?
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I have a blog, with a directory on the subdomain: directory.fbforbusinessmarketing.com. Is that smart for SEO, as it gives the overall domain more traffic? Or bad for SEO because of the different topics and all those outbound links? I'd appreciate opinions. Thanks.
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Is the directory related to the theme of the site? So for instance, if you have a site that covers Facebook business marketing and you add a directory of consultants who offer Facebook marketing help, then you're sticking to the overall theme.
Likewise if the theme of the site is community journalism, separate subdomains that cover (or are directories) a variety of topics stick to the overall theme.
So assuming your idea is a benefit to your site users, a directory will help your SEO because inbound links will contribute to the overall root domain authority and outbound links will establish yourself as a trusted hub of information.
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Why does a directory running on a subdomain give the overall domain more traffic?
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I would separate it for the reasons you give, i like to keep to one theme.
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