How can authority of the page be higher then authority of the domain?
-
In the opensite explorer most of the links that I see have a higher domain authority and lower page authority which makes sense to me because I thought that domain authority is an aggregate of its pages authority. But apperently I was wrong because sometimes I see that the page authority is greater then its domain? How could that be?
-
SirMax,
Domains don't rank. Only pages rank.
The front page of a site is not a domain, it is a page and it ranks on its merits..
If the domain is strong, (the combination of many strong pages), its pages will benefit from the domain strength, so if you add new pages, those pages will benefit, if if no other sites link to it. There are caveats - you could have a strong domain, but there could be problems that prevent the pages from ranking - panda and other duplication are such problems.
-
No, DA is how well the pages on the website may rank. It is domain specific. PA is how well the individual page may rank, irregardless of DA. We all know that pages on a more trusted site have a better chance of ranking higher for more competitive terms.
Your first example is correct. You could have a PA of 60 and a DA of 10 on a site.
I don't think I agree with your second one though. Page metrics are still better correlated with rankings than domain metrics. It would be better to have a link on a high PA page than a high DA domain, though sites with a higher DA will often have more pages with higher DA.
But with your two, I would say that a DA70/PA30 is better than a DA35/PA40, because a PA30 is not too much less than a PA40, but that DA is powerful.
-
So my impression from reading articles about Page and Domain authority as well as impression from your answer is that
Domain authority is an absolute value of how SeoMoz thinks the page ranks in Google
and
Page Authority is a relative value of how much this page is helping this particular domain to rank in Google?
So by that rational you can have some domain with domain authority rank of 10 and the webpage on that domain with authority rank of 60 because it is the only page that has backlinks.
So then it means that pages with high PA but low DA would have less value for backlinking then pages with somewhat low PA but high DA. Is that true for most of the cases ?
So DA 70 with PA 30 is better then DA35 with PA 40?
-
Hey Max -
This is a question that we get asked quite often. Let me refer you to these two pages:
What is Domain Authority - http://www.seomoz.org/learn-seo/domain-authority
What is Page Authority - http://www.seomoz.org/learn-seo/page-authority
Basically, DA is the strength of the whole domain, based off of links. PA is the strength of the page and likeliness for it to rank according to links. If the page has a bunch of links to it, yet the overall site does not have many more links, the PA of that page will be higher than the DA of the entire site.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Listing of all Google Indexed Pages
I started managing a site that has about 391,000 indexed pages. I want to get to the bottom of why there are so many in preparation for a ecommerce Migration and improving SEO. Anyone know of a tool? Many tools I have came across can only take 100 at a time. I would love to get them in excel or a database. I look forward to the suggestions.
Moz Pro | | dhands170 -
Home Page Location Redirect
We have recently upgraded our Wordpress site to detect your local city and redirect to the proper location. Previously we had independent sites - for example, http://atlanta.styleblueprint.com is now http://styleblueprint.com/atlanta We've setup 301 redirects on all of the old site home pages. Now we have two issues: Moz will no longer crawl our domain. For two weeks now our campaign shows only four pages crawled None of our home pages show up in Google any longer for organic searches. We previously always ranked #1 for "styleblueprint" or "style blueprint" Does our new auto redirect mess things up? Or is this just a function of time until Google "learns" how to index our new site? All thoughts appreciated. Thanks in advance, Jay
Moz Pro | | SSBCI0 -
How is domain authority related to country top level domains?
I've noticed that for some country top level domains (tld) the domain authority returned by open site explorer is based on the domain that has been registered within the tld. For example, domainname.co.uk provides a domain authority specific to the domain. However, for some other country top level domains, this does not appear to be the case. Examples I have found include: domainname.co.nr domainname.co.pt domainname.co.ee For these top level domains the domain authority seems to be the same for every domainname, seemingly implying the domain authority is for the top level domain itself rather than for the domain. Is this a common situation for many country top level domains, so that what I see going in here is the tip of a large iceberg, or does this situation just apply to a very isolated set of country top level domains?
Moz Pro | | MichaelCorfman0 -
How do I increase domain authority? Real Estate SIte
I have a site that is just a few months old. How do I get the domain authority up?
Moz Pro | | bronxpad0 -
Why would the SEOMoz Page analysis pick up exact keywords used in page title and text?
Hi, I am trying to optimise this URL : www.adaptiveconsultancy.com/ecommerce/features/advanced-ecommerce with the keyword being 'advanced ecommerce' With the 'On-Page Report Card' from SEOMoz that the exact keyword isn't featured in the page title or text, but it is in there. Why would this not be picked up? Thank you in advance,
Moz Pro | | adaptiveconsultancy
M0 -
List sub-domains for a root domain.
Is there an easy way to find out all the sub domains registered for a given root domain. Our site (ea.com) has literally hundreds registered sub domains. I need to track down the ones that are public. It would be nice to get a list of public sub domains, along with some link metrics on each. Maybe this could be a new linkscape feature. Thanks, David Fricks
Moz Pro | | davidfricks0 -
How can I reduce the number of links on a page and keep the site easy to navigate?
The SEOmoz Site Crawl indicates that we have too many on page links on over 9,970 pages. This is an ecommerce site with a large number of categories. I have a couple of questions regarding this issue: How important is the "too many on page links" factor to SEO? What are some methods of reducing the number of links when there are a large number of categories? We have main categories with dropdown menus currently and have found that they are used to browse and shop the store.
Moz Pro | | afmaury1 -
Crawl Rate for Lower Page Authority Websites
Hi,At thumbtack.com we get tons of links from low (or no) page authority websites, and I'm wondering what the crawl rate of those links looks like. I know Google pulls in the web at an astonishing rate, but I'd imagine they aren't re-crawling lower PA very frequently.Are they discovering these links a week after they're posted? A month? More? I spent a while looking around for histograms of actual crawl rates and found surprisingly little. I'd love to see average crawl rate by Domain or Page Authority if that exists anywhere.
Moz Pro | | Thumbtack
Thanks!-MichaelP.S. Here are some random examples of the types of pages with inbound links I'm talking about. Normally we wouldn't spend too much time thinking about these, but there's just so many of them we can't ignore it!- http://www.majestic-cleaners.webs.com/- http://domchieraphotography.blogspot.com/- http://charlottepiano.musicteachershelper.com/- http://pin-upgirlphotography.vpweb.com/default.html- http://jfaithful.weebly.com/0