Why does this page not rank?

[Buzzwords]

Newbie here, to both SEO and SEOMOZ, but i'm quickly learning. Anyway, I just wanted some tips on how I can improve and help this page;

http://www.buzzwords.ltd.uk/freelance_copywriting.htm

rank for the keyword "freelance copywriting"

Regards

N.

[esendex]

I think you're really going to need to start building some external links directly to that page, the on page linking seems a bit saturated to me, links going all over the place, which will split the link juice down. If that's something that can't be changed easily or at all, then I'd definitely focus on external links from other websites, within the same industry is preferable, that uses "Freelance Copywriting" as the link anchor itself.

Look at the top sites ranking for "freelance copywriting" on http://www.opensiteexplorer.org/ for some ideas.

[bradkrussell]

Hi There,

I'll try and keep it simple because you're new. Could be a variety of reasons but I'd have a look in to the following:

1. Looks like there are no external links to this page? http://www.opensiteexplorer.org/links?site=http%3A%2F%2Fwww.buzzwords.ltd.uk%2Ffreelance_copywriting.htm. I'd work on trying to get a few, with varying anchor text
2. Fix the alt image tags on the page. Instead of 'freelance-copywriting' have 'Freelance Copywriting' and so on. Don't make them all the same.
3. I think you have overused bold and italics. Remember, these are indicators to search engines as to what text is most important on the page.
4. I'd make your links to social media accounts nofollow (except wordpress)

That's a start. Start building more links to the page and you should start ranking in no time.