Can anyone provide any useful insights on how they use latest news items to help with SEO?
-
Hello,
I have heard about SEO's and PR types riding off the back of latest news items that can be tied to the products or services they are trying to promote.
Recently I read about how an SEO had distastefully written an article using the name of a famous singer who had sadly passed away and used this event as an opportunity to write about a small business models
Can anyone provide any useful AND ethical insights on how they use latest news items to help with SEO?
-
Thanks very much for taking the time to explain all this..appreciated!
-
I will give you two examples:
One is when brad pitt and angelina jolie recently came out and said that they enjoy salsa omelets. We were able to mention that on one of our clients restaurants that serves breakfast in hollywood. ....In the process, we mentioned the salsa omelets at this restaurant. The implication was that they ate salsa omelets at this restaurant.... This was posted on the webiste, our blog and social networks. it got picked up by a number of blogs and was mentioned by a number of people, and we received some SEO and PR value for the client.
The same is true for "re-spins" of newsworthy articles that are released that are generating substantial interest. We have another client that sells ERP software. Their major competitors are SAP and Oracle and there are literally millions of people in the US that belong to a variety of ERP user groups, blogs, forums and social networks that are focused on key terms like SAP, oracle, Larry Ellison or ERP. If breaking news comes out about a big aquisition for SAP or Oracle, if we release the news in several of our PR channels and blogs and forums, we will get a fair amount of PR and SEO value because not everyone will have picked up the story yet. After a day or two, there will be no additional value because the story will be out there already.
In giving you two examples I would have to tell you that these are not the foundations for a solid SEO program. These are ancillary activities that you can use to help you generate some additional value, on top of a solid SEO on page and off page optimization campaign. They don't fit in every situation but can be effective.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can i get more moz D.A on my website?
Hello there, I want to increase my Domain authority but how can i do that? please suggest to me some tips here is my website: gangstarmodapk.com And also how can make sure that this can help in ranking? what parameter are in background and what should be followed for better performance.
Link Building | | seopack.org4564x1 -
Can piracy sites linking to you hurt your SEO?
Hello, Our website sells software that we have developed, but there are piracy websites that offer a crack/keygen to our software and are linking to our site. From an SEO perspective, are those sites hurtful to us if their spam score is below 30 and their DA is not 1? We'd like to understand if there is any action we need to take from an SEO point or if our site's SEO is not affected by it. Thank you!
Link Building | | marynau0 -
Paid for News Media backlinks
We have been lucky to have some great coverage and resultant backlinks on some very high domain authority news sites such as The Times in the UK. Now that a lot of their content (including our articles and backlinks) is now gated because they are a subscription based, does: Google site attribute the same domain authority to the subscription sites? Does Google site crawl this content? Does the same Google Juice flow once the site is gated? Is the value of 'paid for content sites' eroded?
Link Building | | Switch_Digital0 -
Tool to use to build disvow list?
opensiteexplorer has hardly any of the links listed. Is there a tool that I can use that will I search google for
Link Building | | Adsau
"If you are looking for the top provider of digital signage in Australia, visit today"
and I get 177 absolutely crap links to my site, is there a tool that can give me all the urls of the result of a google search? When I disvow does it do much? there is no hope of getting these forum post links removed0 -
Mat Release SEO Impact
How do Mat Releases affect SEO? Does google recognize that your are syndicating duplicate content even if the content is being syndicated across top media outlets? Do these back links still carry any authority or can we even be penalized for the duplicate content? I came across mat releases here: http://matrelease.com/ An example of article syndication outlets: Guaranteed Placement on 800+ Media Sites. Generate guaranteed article placement on more than 800 respected online media outlets. Our digital distribution network includes: The LA Times; The Milwaukee Journal Sentinel (JS Online); Las Vegas Review Journal; Hearst media sites for the San Francisco Chronicle, Houston Chronicle and Connecticut Post and others; local TV news affiliate sites from ABC, CBS, FOX and others; and hundreds more trusted sites.
Link Building | | bloomnation0 -
How does social bookmarking help in link building?
How can I use social link building to my advantage, and how long does the link exist?
Link Building | | pulseseo0 -
HARO (Help a reporter out)
Hi there, I'm always trying to think of new ways of getting great links and thought HARO could be really beneficial to our SERPs, the only issue I think is that we are a UK website and mainly the reporters are based in the USA, writing for Chicago Tribune, NY magazines etc, is this an issue?, here are a few more questions: Has anyone had success using HARO? Anyone outside the USA had success with HARO? Kind Regards
Link Building | | Paul780 -
Negative SEO
It looks like either opensiteexplorer is broken or two of our domains are being spammed via negative seo with very low quality links:
Link Building | | Beatbuster
http://winter.bergleben.at is a project pretty new in development. Last time I checked we had 39 linking root domains. Now - couple of weeks later - we have more than 800 linking root domains. Most of them very dubious ones. Problem is: the link anchors look correct of what we or a user would typically link to most of the URLs identified by OSE I cannot even find a link back to us on there If it weren`t for the correct link anchors I would consider something wrong with OSE.
Another URL affected is www.skiinfo.de We are very proud of our quality and organic approach to editorial journalism, but we are in a very competitive field, so I would not be surprised if someone would apply negative SEO against us. Can someone briefly look into it and tell me if they came up with the same issue?0