Anyone else agree with outbound links to boost rankings?
-
Anyone agree with this article? If your position 7 is there a chance of jumping to position 6 by only linking out!
-
My Initial Reaction with all the new reports and studies coming out on the Importance Social going forward -
Would be to say the Social Benefits, heavily outweigh the loss of PR to external sites..
But then again, also in PR as I understand it, the difference between .0001 and .001 in PR CAN be huge in the determination of placement..
So I think it is a give and take....
But both positions cannot be ignored **NOW **BUT I most definitely agree that Vinnie's take on it is a more longterm approach, than hoarding page rank...
-
I think there are several benefits to outbound linking. Some may not apply to every type of site. They are:
- Shows you as an authority when you show a collective resource of relevant sites
- Build relationships with other sites
- Potential return links as a thank you
- It looks natural - how many sites do you see that don't ever have outbound links? It looks like pure SEO at that point, and not a site that shows value to visitors.
One thing I like to do is link to other sites in my niche, but not competitors. I run a lens comparison site, so instead of linking to 1800 Contacts, I will link to Acuvue.com, or the FDA in regards to safe wearing practices.. They don't actually sell lenses, and it makes sense and benefits my visitors when I link to the manufacturers of the products I list.
If you want to go conservative you can always no-follow the links. I've seen a few sites in the insurance industry that do this, and rank very well.
Vinnie
-
I read the first point about how beneficial reciprocal linking can be and then stopped reading.
I imagine not as you are 'letting link juice flow away from your site'
The only reason I would suggest outbound links if if you think that it would really benefit your consumer .. or someone is giving you a wad of cash to do so.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Auditing
Anyone have any useful ways to link audit? I'm stuck picking up the slack from a previous worker who decided buying links was a great idea for our clients.
Link Building | | CGR-Creative0 -
Why did my rank drop?
I was thrilled that my new blog catapulted up to spot # 5 on google last week for a great keyword. I worked hard on creating internal links to my category page as well as improving my content and getting a couple good external follow backlinks. But today, the report says I dropped off the top 50 list. How can I find some insight as to why this happened??
Link Building | | dealblogger0 -
Is anyone using Pinterest for link building?
They have dofollow links and I have read somewhere that every repin will be counted as a new link. Is this true?
Link Building | | BridalHotspot0 -
Old links
I am looking to remove some old directory links that now look spammy. Some years ago the site was redesigned. The links are all to the old pages url, which is 301 redirected to the new. If we remove the 301 and let the page 404, will that suffice in Googles eyes?
Link Building | | cottamg0 -
Link Pharming
My company has been using an SEO company for a while and have built up our pagerank to a 6. However, we have noticed that they're involved in link pharming - they're buildng extra websites and linking to our site on them. We are not happy with this as we know it will only be a matter of time before Penguin hits us. The contract with the SEO company is coming up for renewal soon and we're thinking of cancelling it. However, we are not sure if the company will delete all our backlinks, which will probably decrease our PageRank too. Has anyone here ever had a similar experience? What did the SEO company do when you cancelled the contract? Does anyone here work for an SEO company and what do you do when someone cancels your service?
Link Building | | AAttias0 -
Groups of Links?
If I have lets say 5 sites and I am able to negotiate a link on a highly ranking site for all five of them together would there be potential for penalty for linking them together on other sites as well?
Link Building | | smallinov0 -
Best way to create deep links - Building links to inner pages
I am looking for a cost effective way to rank 30 inner pages, which are all low competition, long tail keywords. What type of links are the best for this type of project, social bookmarks, article marketing, high pr links, etc.... Also who would be good to hire for this type of project?
Link Building | | newcitymoving0 -
Link Ratio
Does Google (or other search engines) penalize websites if they have a too many inbound links from a single domain? (Say for instance, I have 500 inbound links, and 400 of them are from one root domain.)
Link Building | | EricVallee340