Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should WordPress themes be hard coded for better SEO?
-
In the interests of making my site faster I have recently come across the suggestion of removing unwanted PHP from my WooThemes WordPress theme. The suggestion is to hard code the choices I have made in the WordPress template to reduce on database calls.
Has anyone actually done this to their WordPress theme before and seen any measurable results?
-
Hey Ben,
Thanks. Am using a Wootheme called Simplicity. I have just left the minify box unchecked in W3 Total Cache since this was causing the problem. The site speed seems to be ok though even with this disabled.
-
Hi Sofia,
Not a problem, glad I can offer my assistance.
What slider are you using? I might be able to solve that problem for you, I know I had to fiddle with the code of my theme a little to make total cache behave but they were minor changes.
-
Ben, thanks for the useful follow up. I will certainly check out spitecow. Have found W3 total cache speeds up my site quite a bit, only problem is its breaks the image slider for some reason so have some looking into to do.
-
To help measure results one way or another you could use http://loads.in to test how long it takes your page to load from different geographical locations. I think Chrome's developer tools has a similar thing as well.
If you're trying to speed up your site then I would recommend grouping images (icons etc) into an image sprite and use css background positioning to show the respective image. I found that implementing this into a theme resulted in great speed increases as you make a single HTTP request for a single image, as opposed to loading up several images on page load.
If you're not savvy enough with css image sprites I would recommend using www.spritecow.com to produce the correct background-positions for the images so you can add them into your css file.
-
I have used WooThemes in the past and personally I think some of their code and their modifications are a bit overkill, sure it makes things easier for users but its not really following the way WordPress does things (Creating folders in WP-Content to put file uploads from their admin panel for example).
In general terms I think its better to hard code references to public resources (CSS Links, JavaScript links etc in header.php). For better speed increases I would suggest having links to JQuery or MooTools in header.php and any other JavaScript files should be put in footer.php just above the closing body tag.
The benefit to this is that the core JavaScript framework (JQuery or MooTools) is loaded first, the page can then render on the screen whilst the last few JS files are downloaded and put to use.
It maty be worth using WP SuperCache or similar to cache your pages and allow browser gzip compression for quicker page loading.
I think WordPress in general makes too many database calls anyway, so where possible I think its acceptable to hard code links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO - New URL structure
Hi, Currently we have the following url structure for all pages, regardless of the hierarchy: domain.co.uk/page, such as domain/blog name. Can you, please confirm the following: 1. What is the benefit of organising the pages as a hierarchy, i.e. domain/features/feature-name or domain/industries/industry-name or domain/blog/blog name etc. 2. This will create too many 301s - what is Google's tolerance of redirects? Is it worth for us changing the url structure or would you only recommend to add breadcrumbs? Many thanks Katarina
Technical SEO | | Katarina-Borovska1 -
Domain Masking SEO Impact
I hope I am explaining this correctly. If I need to provide any clarity please feel free to ask. We currently use a domain mask on an external platform that points back to our site. We are a non-profit and the external site allows users to create peer-to peer fundraisers that benefit our ministry. Currently we get many meta issues related to this site as well as broken links when fundraisers expire etc. We do not have a need to rank for the information from this site. Is there a way to index these pages so that they are not a part of the search engine site crawls as it relates to our site?
Technical SEO | | SamaritansPurse0 -
Craft CMS SEO Resources
I'm just starting out in freelance SEO & I've taken on a client who is using Craft CMS (version 2.0ish) for their site. I am not even close to being competent enough to manually code via Twig, but I had the main developer install the SEOmatic plugin for me. My question from here is - are there any resources or tips I should be aware of starting out? I just started by updating meta title/descriptions via "New Template Meta(s)" but I'm a bit concerned i'm doing the "template path" thing right - I haven't seen any visible changes in browser, and the SERP preview I'm getting is giving me a broken link. But i'm doing a fresh Moz crawl right now to see if the changes took place or not. so 1. Am I on the right track? 2. How long does it typically take for changes to start to show? 3. Is there anything I should be aware of? any follow up questions just let me know, I'll be following this thread!
Technical SEO | | dig_ad_austin0 -
Is Base64 encoding images in general better for SEO or worse?
We've made a lot of changes to our website (https://refreshcartridges.co.uk/) over the years, with our website developer putting a heavy emphasis on improving page loading times in general. One of the those changes has been to base64 encode or in-line the majority of images on our site which has reduced our loading times down to under a second for most of our pages for our visitors which are mainly based in the UK. My question is whether in-lining the images, thus removing the images filenames for index association results in this technique being a net-good or net-bad for our sites SEO in general, particularly on our frontpage.
Technical SEO | | ChrisHolgate0 -
If I change Tags and Categories in Wordpress blog post, will it negatively affect SEO and cause 404s?
Hi, I have belatedly come to the conclusion that I have been using tags and categories when blogging in wordpress incorrectly. The result is that Google seems to prefer to show my archives and tags in search results rather than the post itself. Not good UX. As the site is only a few months old, am I best to learn my lesson and tag and categorize correctly moving forward or Should I go back in to these posts and clean them up & categorize and tag correctly. If I do this, will it cause 404s and hurt my SEO? Thanks!
Technical SEO | | johnyfiveisalive2 -
Should we remove category paths for better SEO?
We're looking to build some serious content and capitalise on long-tail keyword traffic for our sub-category pages, example for targeted keyword "designer dining tables". Example of current link: www.website.com/designer-furniture/designer-dining-tables.html Would removing the category paths help? Example result - www.website.com/designer-dining-tables More user friendly URLs and better for SEO would you suggest? The only problem is, if we removed the paths would this have a hit on our traffic? Any advice would be much appreciated. We are using Magento platform.
Technical SEO | | Jseddon920 -
Coming soon SEO
Hi, I was wondering what is the best practice to redirect all the links juice by redirecting all the pages of your website to a coming soon page. The coming soon page will point to the domain.com, not to a subfolder. Should I move the entire website to a subfolder and redirect this folder to the coming soon page? Thanks
Technical SEO | | bigrat950 -
Where does Wordpress store the 301 redirects?
Hi, I've just created a campaign for my new wordpress blog and found 11 301 redirects which I was not aware of. It looks like wordpress has created them automatically. Does any one know how wordpress handles this issues or where are they stored so I can delete them? They are of no use for me. 9 of these redirects point to the same url with an added '/' and are in pages 1 is on a post. I've been changing the permalink and some urls several times and maybe one of these times the Wordpress has automatically created the 301 redirect. But why? I do not want to keep the old url. the last redirect is very strange it goes from http://www.mydomain.com/folder to http://www.mydomain.com where folder is the folder where I installed wordpress. But again, I want no one to type the url with the folder name or even know this folder exists. Any comment on this would be greatly appreciated. Thanks a lot, David
Technical SEO | | dballari0