What is the difference between Bing and Google ranking factors ?
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I know basic SEO factors and i understand On Page SEO title/meta/content optimzation and Off Page backlinking factors. Yet we see different ranking on both SEs so I want to know what are those?
Thanks.
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Hi, totally agree with 128K, great resource there, but here is also something interesting to add in the mix: Bing gets data from the results that people click on the Google SERPs when using Internet Explorer... in other words: Bing copies Google http://googleblog.blogspot.com/2011/02/microsofts-bing-uses-google-search.html
In the long run they both be looking at the same signals, so the times of optimizing differently for both are pretty much over.
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NiceGuy, did the link from 128K answer your question, or do you still have more questions about the ranking factors? Feel free to ask follow-up questions here, or mark a Helpful Answer to close this question.
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Rand Fishkin did a study on it. It doesn't have a lot to do with on-page factors, but more with keywords in the domain as well as a having lots of diverse in bound links. Read about it more here: http://www.seomoz.org/blog/google-vs-bing-correlation-analysis-of-ranking-elements
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