Recommendations for Books on Analytics, Ecommerce and Data Manipulation?
-
Having just moved into a position where an Ecommerce site is now a big part of my responsibilities I'm looking to get up to speed on the topic (been a while since I worked on a shop). Site is Magento based. I'd also like any recommended books on broader analytics and using/reporting data.
Obviously finding books on these subjects isn't difficult, I'd just like mozers thoughts on any that are particularly good and more important still relevant ie fairly recently published. Quite broad topics these I know but open to any or all suggestions - however not too worried about covering wider SEO, more 'technical' guide style is what I'm interested in.
Couldn't really find any threads on books in general so should be an interesting topic (I hope!)
Thanks in advance for any help and suggestions.
-
Thanks Tom,
Yep, WA 2.0 is obviously very popular, my only slight concern was it's still pretty pricey and 3 years old now. I know the basics still hold true but had heard from a few people that it was quite heavy on how to's/step by steps, and I know Analytics has evolved a great deal in those 3 years. Any thoughts on how dated or not it is?
Thanks for the quick response.
-
Hi Steve,
Avinash' Web Analytics 2.0 is by far the best place to start IMO: http://www.amazon.com/Web-Analytics-2-0-Accountability-Centricity/dp/0470529393
Two honorable mentions go to Bryan Eisenberg's A/B Testing http://www.amazon.com/Always-Be-Testing-Complete-Optimizer/dp/0470290633/ref=pd_sim_b_7 and Brian Clifton's Advanced Web Analytics: http://www.amazon.com/Advanced-Metrics-Google-Analytics-Edition/dp/0470562315/ref=pd_sim_b_5
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Better use Google Analytics? This is for Conversion Rate Optimization purposes
Hi Moz-ers, I've had much help from the Moz community and hoping you can help me out on this one too. I would like to track everyone who visits our town listing pages. We operate much like ratings and reviews websites like tripadvisor and booking.com. What is the best way to track visitors coming to our listings pages only (for example tripadvisor shows top 10 hotels in London.) I would like Google Analytics on London and all other towns including Birmingham, Southampton ect... Is it possible to set up Google analytics to track this? These are our highest volume pages so having an idea of the traffic behaviour is crucial for SEO and Conversion Rate Optimization. As usual, looking forward to the advice we receive! Thanks,
Conversion Rate Optimization | | Eric_S
Eric0 -
Which eCommerce Platform?
Dear MOZ community members We currently run a custom built IIS/ASP/SQL Server system that is starting to fall apart and needs major overhaul. I'm currently evaluating a number of open source eCommerce platforms (Magneto, OpenCart) and would welcome any advice that some of you may have. We are not a major brand, but we have a good name in our field which we wish to maintain and we ranking very well for our top phrases despite not having SEO-friendly URLs amongst other things. I've downloaded Magneto and installed it on a LAMP could server and got it up and running. It looks very flexible, albeit a little bloated and I can concerned that it's a sledgehammer to crack a nut. Do any other small businesses have experience with Magneto? Thanks for your time! andy www.prendas.co.uk
Conversion Rate Optimization | | andystorey1 -
Google Analytics e-commerce tracking on multiple pages
Hi, I work in the airline industry and we are trying to implement Google analytics on our site. We are at the stage of getting e-commerce tracking setup. The problem we face is that we have multiple receipt pages (booking confirmation pages in our case) instead of just one as most carts would have. These are completely independent of each other. My question is can I use the same e-commerce tracking code on each page or do I need to setup multiple trackers. I reviewed the documentation here: https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce#multitracker however I'm unsure if multiple trackers are needed when using it on multiple pages or is this just for multiple trackers on the same booking confirmation page. any help on this would be greatly appreciated
Conversion Rate Optimization | | aerlingus0 -
Setting Up Ecommerce Tracking for Google Analytics?
Hello SEOmoz members, this is my first forum post, so i hope that it goes well. my question for today is, How can i set up set up Ecommerce Tracking for Google Analytics, if my website Does NOT use a Shopping Cart tool? I am currently SEO'ing a couple of Translation Service websites, and the Ordering System is a little different from the regular Shopping Cart tool that you would normally find on a Product website. so far i have added the analytics code to all the pages so i can track my SEO efforts, but is there no way to track the sales from each visitor if the website only provides Quotes? the website has a Quote form setup into 3 steps, and at the end of step 3, a general price is generated for the visitor and a CSR is supposed to contact them to completete the order. we can normally see the total orders and clients in our own system, but does anyone have any way to combine SEO with this information, like how google analytics Ecommerce can? if anyone could provide any helpful information, i would be very Greatful. thank you!
Conversion Rate Optimization | | misterSEO0 -
Weeding out irrelevant analytical data to see truer conversion rates
Here is the scenario. We have many brick and mortar store locations as well as an ecommerce website. It's hard to get exact, but my estimates seem to be that approximately 1/3 of the visitors to our website are interested only in obtaining information about the brick and mortar store locations and not interested in ecommerce transactions. Of course this kills the conversion rate. We use google analytics and I'd like to somehow be able to quantify with more accuracy what the "real" conversion rate might be. Is there some method to weed out specific pages/traffic (like brick and mortar landing pages) from being taken into account when conv. rate is calculated? The number that matters for conv. rate of course is "visits" and not unique pageviews, so I'm not sure that really would do anything helpful. Any tips?
Conversion Rate Optimization | | dickslee230 -
Using overlay content on landing pages - possible? recommended?
We want to use an overlay, like a modal dialog, in a landing page to show more information to support conversion without linking to another page or using popups. Anyone have any stats on success or risks? We've considered simple roll-overs to provide some more info, but everyone has raised alarms that we may be introducing a potential technical or usability hurdle for users. The overlay would display when someone rolled over or clicked a "Learn More" link on the page to provide additional offer reinforcement points to drive the visitors from consideration to conversion. Aside from our own testing, we don't have any sources to cite as to whether this approach can or will impact or aid conversion. Any insights would be appreciated.
Conversion Rate Optimization | | lh27121 -
Analytics for Facebook
I'd like to get some more accountability in my Facebook campaigns in the FB ads interface is woefully inaccurate regarding fan conversion. What's the best way to integrate Google analytics, or another tracking program into the new Iframe custom business pages?
Conversion Rate Optimization | | totalseo-1557340
