Meta Title Keywords and Company name
-
Currently our meta title says "Network Security Audit | Pivot Point Security" which is pretty broad considering how many services we offer. In trying to restructure our keywords, marketing and SEO focus, I came up with a new title. The problem I have is figuring out which keywords to use in the title, and with a company name with 3 words - I am running out of room.
The new title idea is "Information Security Assessments - Penetration Testing | Pivot Point Security"
So my questions are the following. Do I need to put the company name? Should I choose different keywords? I'm sort of at a stand still trying to figure out the best possible title since meta keywords or description won't really help ranking.
-
We do have different titled on each page, which also rank fairly well for each subject. We plan on improving those after our focus on the homepage. Thank you for your reply!
-
As mentioned below aim for your main keyphrase at the start of the title where ranking for this keyphrase is your key objective.
Not mentioned is that you should aim to have a unique title on each page and you can focus on and target a different keyphrase per page. Therefore your longer title suggested above could possible be split up and the keywords covered by two separate pages as long as you have separate content for each of them.
Hope this helps.
-
Thank you for your feedback
-
If you are ranking #1 for your company name already and your domain is your company name then i think you might be okay to remove it from the title. You could possibly get away with not even putting it in H1 or h2 or if you are weary of doing that then just combine some keywords with your H1 and h2 and company name. You could also use lower headings tags for your company name and I think you would be fine.
-
Our domain name is our company name and we do rank #1 for it. The issue is we don't rank well for our services (at least not all of them)
So you think removing the company name is ok as long as we use H1 and H2 on the homepage?
-
I would put your most profitable keywords in the Title, and use meta description and on page (h1, h2, etc) elements to rank for your company name. Also, remember that your domain name (not sure what your is) will also have a good ranking factor if it is your company name.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Meta Data Question
Hi There, I am working on the umbraco CMS and we have a Menu page which sits under one page on the CMS. When accessing this page on the front end and navigating between the food menu / drinks menu, the url changes depending on which content you are on, however i have only one place to input a meta title and description meaning that it is seeing them as duplicate content as both the drinks menu url and food menu url are showing the same meta data. Hopefully this makes sense, does anyone have anything similair where a url change happens when content within the page changes.
Technical SEO | | AlexStanleyGK0 -
Semantically related keywords
How can i find the semantically related keywords to a certain topic ? id there a software that does this ? I am not takling about lai but semantically related keywords. tthank you,
Technical SEO | | seoanalytics0 -
Meta keywords shown in Google SERPS as site description
I'm seeing Google display meta-keywords in the SERP description for some sites (at least a half dozen that I've checked). I BELIEVE IT IS AN AJAX ISSUE BECAUSE: The sites all use AJAX to display content. So the meta-keywords are in the header, and the javascript that displays the content. Non-AJAX parts of the site display properly in Google SERPS The meta-keywords don't visibly appear anywhere on the page. When I turn off images and Javascript in Chrome I don't see any hidden keyword text. I BELIEVE IT IS A GOOGLE-SPECIFIC ISSUE BECAUSE: Each site displays properly in Bing and Yahoo SERPS - the meta-description is the description. However, (as expected) I see the same strange meta-keyword activity in Aol search In Screaming Frog's SERP preview I see the meta-description as the description. Google has been ignoring met-keywords for years. Any idea why it's appearing in the SERPS for these AJAX powered sites? I found one other person who saw that Google may be reading and displaying their content in AJAX even though that content is meant to appear on a different "page". No one on that Google Forum seemed to understand the person's problem. The only reason I get it is because now I'm seeing it with my own eyes. I know the Moz community can do better, so i'm posting about it here.
Technical SEO | | AlexCobb0 -
Umbrella company and multiple domains
I'm really sorry for asking this question yet again. I have searched through previous answers but couldn't see something exactly like this I think. There is a website called example .com. It is a sort of umbrella company for 4 other separate domains within it - 4 separate companies. The Home page of the "umbrella" company website is example.com. It is just an image with no content except navigation on it to direct to the 4 company websites. The other pages of website example.com are the 4 separate companies domains. So on the navigation bar there is : Home page = example.com company1page = company1domain.com company2page= company2domain.com etc. etc. Clicking "home" will take you back to example.com (which is just an image). How bad or good is this structure for SEO? Would you recommend any changes to help them rank better? The "home" page has no authority or links, and neither do 3 out of the 4 other domains. The 4 companies websites are independent in content (although theme is the same). What's bringing them altogether is under this umbrella website - example.com. Thank you
Technical SEO | | AL123al0 -
Lost ranking for top keyword
For the last 3 months we've been working on www.UneekJewelry.com to get it rank for "unique engagement rings" and got it to position 14 but since September 18th, 2012 that all changed. The website no longer ranks for our money keyword not even in the top 500. We haven't been building exact match keywords but using more phrase match and I can't tell if its because we don't have enough exact match or something else. We have been working on trying to figure out what the issue is as they still rank for other keywords like "unique engagement rings in los angeles", therefore we don't know if this is a keyword penalty or glitch in Google, can anyone give us any insight on what could cause such a drop in those specific keywords for our site. Most of the link building we have done for this client is from in content blogs. The only blog we were suspicious of we removed the article from that blog two days ago. The ranking have not come back. This was the last blog that the exact match keyword was used where we removed the article from: http://colorfuljewelry.blogspot.com/ Thanks,
Technical SEO | | harrykabadaian0 -
Keyword stuffing found, how does Google treat my business name that contains keyword?
Hi, SEOmoz found 72 occurances of my keyword 'widgets' on our front page. I'm trying to cut it down but alot of the time the keyword appears alongside the company name 'Mega Widgets' . Will Google distinguish between the use of the keyword within a typical sentence and having it alongside the company name? Or should I put in a hypen (mega-widgets) or surround the company name with quotes ("mega widgets") to tell Google its a legit combination/phrase and I'm not trying to stuff in the keyword?
Technical SEO | | SpecialCase0 -
Keyword stuffing
I'm working on this page at the moment - http://www.gear-zone.co.uk/berghaus-bid6.html. The keyword we're going for is, unsurprisingly, 'Berghaus'. The SEOmoz on page report has flagged up a possible issue with keyword stuffing as the term is mention around 25 times. Is it worth altering this, which could be quite tricky as a lot of the page is dynamically generated? Thanks!
Technical SEO | | neooptic0 -
Ecommerce SEO with 130 keywords
Hello everyone, My name is Davys and I'm what you call a newbie...so the question may sound stupid....But where we go. In this campaign I will be targeting around 130 to 150 keywords to my store. So here is the technical question. What is the right way of indexing 150 keywords? Should I attempt to have all 150 going to www.mysite.com or should I break it down into smaller pages if I can put it that way. Like www.mysite.com/pages/bikiniwax for example. Even if I break it down, what is the right amount of keywords that I should SEO per page? Or do 150 pages? Please helppppppppppppppppppppp.... 🙂 Thanks a lot for your help.
Technical SEO | | Davys0