How to start more deep seo.
-
Okay, lets say that I already fixed all my technical seo stuff. All my crawl errors and warnings are gone. Now I really want to start seo so I have a few questions.
1. I know I should work based on a page and not on a domain, so it means I should choose which keyword to optimize each page for? only one keyword per page? or it might be more?
2. Some keywords are very competitive for me, example for my site www.theprinterdepo.com, the best keyword to rank would be printers, but it would take years a beginner to do that, what should I do?
3. If highly competitive keywords are not an option, which keywords shuold I use? the ones that have more global monthly searches?
Thanks
-
I agree with Ryan - you need a strategy. I think one of the biggest mistakes we can make when targeting SEO keywords is going too broad and hoping that we can capture things that quite honestly aren't the right fit. You really have to know them, their terminology and how they search. The article link Ryan shared is a great layout for how to go about a sound strategy, which will eventually answer your questions.
However, as for the global monthly searches - personally, I say ignore that. Check the "exact" phrase box and look at the local monthly searches. I want to have an idea of how small of an audience I can end up with if I select certain words. It's a very different perspective to find out a word you thought was really popular actually gets 170 searches a month and at best I can only hope to capture a percentage of that.
-
I think what you're really talking about is crafting an SEO strategy. I'm a big fan of persona-driven strategy development. Go here:
http://www.seomoz.org/blog/the-8step-seo-strategy-step-1-define-your-target-audience-and-their-needs
This is the first of eight posts from a former Yahoo Media on SEO strategy. It's going to force you to carefully consider your target audience, do a lot of competitive research, think about content, etc. Yes, it's a lot of reading, and a lot of effort. It's worth it. Trust me.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Negative SEO
I have got some idiot bombarding my site with spam links, most likely a negative SEO attempt. It started off very small and has ramped up to between five and 10 spam links per day. I think it may be having a slightly negative affect although difficult to tell. I can do a link cleanup, but I'm not sure that is a long term solution, I'm just going have to do it again in a few weeks time. Does anyone have any experience?
Technical SEO | | seoman100 -
SEO impact classifieds website
Hi, I'm part of an organization running a classifieds platform in Spain. (Mercadonline.es) We are hit by Google penalties since a few weeks, possibly caused by numerous errors we are experiencing. Most frequent errors are 404's and duplicate content (titles tags etc) since the nature of our website is dynamic. Many ads change daily, are added or removed, causing Googlebots (and others) to flag us and not being able to see our more unique content. Until what part of our platform should we be indexed? Since we have +34,000 pages indexed (mostly due to internal filter pages) I would need a systematic solution for us to display relevant and unique content, with enough usage of keywords that can bring us back up - we are actually ranked <50 on google for most of our main keywords. It is costing us precious time and money since we can only aquire our visitors (adwords etc) and not being to attract any organically. I can go in more detail with someone who can give me a bit more direction. Your answer is much appreciated! Ivor
Technical SEO | | ivordg0 -
AJAX and SEO
Hello team, Need to bounce a question off the group. We have a site that uses the .NET AJAX tool kit to toggle tabs on a page. Each tab has content and the content is drawn on page load. In other words, the content is not from an AJAX call, it is there from the start. The content sits in DIV tags which the javascript toggles - that's all. My customer hired an "SEO Expert" who is telling them that this content is invisible to search engines. I strongly disagree and we're trying to come to a conclusion. I understand that content rendered async via an AJAX call would not be spidered, however just using the AJAX (Javascript) to switch tabs will not affect the spiders finding the content in the markup. Any thoughts?
Technical SEO | | ChrisInColorado0 -
SEO URLs?
What are the best practices for generating SEO-friendly headlines? dashes between words? underscores between words? etc. Looking for a programatically generated solution that's using editor-written headlines to produce an SEO-friendly URL Thanks.
Technical SEO | | ShaneHolladay0 -
Do rss feeds help seo?
If we put relevant RSS feeds on a site, will it help the SEO value? Years ago, I shied away from RSS feeds because they slowed the site down and I didn't like relying on them. However, the past couple years, the Internet has become better, especially in Alaska.
Technical SEO | | manintights280 -
Call tracking and Local SEO
I am the in house SEO/Web for a multi-branch/multi-state company and I am having a hard time tracking the amount of calls that are coming off of our site to the many branches. I am wondering if there are any tips for use call tracking numbers without negatively impacting my local SEO results? In one of the webinars they touched on image replacement and also that it some situations it might be out to just use the tracking numbers.
Technical SEO | | mmaes0 -
Global SEO Targeting
Hi, I have a website currently on the domain example.co.uk (.com is not available) I'm looking to enter other markets such as Brazil, Russia - obviously content will need to change to suit the desired market / language. I'm looking for some information on the best practice to enter foreign markets. I was thinking maybe to create individual sites for each location eg: example.br example.ru This way I could localise each site in terms of business directories, content, language etc. Or have my example.co.uk with various languages on it Experience, suggestions are welcomed - thanks.
Technical SEO | | Socialdude0 -
URL length - Moving from 6 folder deep to 3 folder deep
I have a website with friendly URL, My product page are generated from a database. When I click on the product, I go 6 folders deep. (ex. nameofthesite/courses-and-seminard/blablabla-catalog/information-technology/blablabla-window/blabla-server/active-directory-with-windows-server-2008.html I'm thinking about moving the product page to the thrid folder, so it would become nameofthesite.com/courses-and-seminars/course-catalog/active-directory-with-windows-server-2008.html I want to know, would it be a major element in my SEO. Is URL length is a really important factor. Because I need to move 450 pages. Second, if I move the page, do I only need to add redirect 301 or I need to do something else. I suppose I also need to change my breadcrumb navigation also.
Technical SEO | | Adviso0