Best way to use popular YouTube channel for SEO purposes
-
Hi all, We have a YouTube channel containing about 25 videos we created professionally a few years ago. They are all product features and are hosted on our site for applicable products (a very small percentage of our overall number of products). This channel was largely forgotten about for a few years. It has now reached over 160k views. What's the best way to utilize these videos for SEO benefits? Any techniques anyone has to maximize our ever increasing number of views? Thanks
-
Hi Brad,
Ask not what you can do to maximise your SEO, but what can you do to make your user experience better.
In other words ensure that your visitor gets all the info he/she needs.
1. Make sure you link to products in the Video Description so anyone watching can easy find and purchase.
2. Have you considered creating a transcript to go along with the video?
3. Are the videos embedded on your product pages?
4. Have you shared the videos with your social circles?
5. Are the videos correctly branded with your website logo and URL? alot can change in a few years is the branding the same as it was when the videos were produced?
6. Have you considered creating some new videos? You channel may or may not have subscribers who could come back and view your new videos and maybe purchase a product or two.
These are just my initial thoughs on what I would consider doing, I'm sure you have already touched upon these.
Cheers
Aran
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do putting all keywords in a sentence affect seo?
Hi for example i wrote some content for my front page and putting all key words in one paragraph for example phone case, phone x, phone life, phone battery, phone charger. does it affect my seo by putting all these keywords in one sentence?
Image & Video Optimization | | andzon1 -
Confusion About Local SEO
Hi, I hope someone might be able to help me out with this. I am somewhat confused. Basically I have a site that has 2 operating bases in 2 neighboring counties. Say Hampshire and West Sussex. Now I understand the need for schema markup. However, where exactly to put this markup I cant see a definitive answer. even on the official googleblog they seem to shy away from answering this. For the moment I have placed it on the contact us page and obviously there are 2 sets of schema markups for the 2 addresses. Now, the bit I am confused about is that I was reading the Koozai Local SEO white paper and they mention to have the addresses in the footer. This is fine and I can do that, especially as there are a lot of sub pages on the site for different products which we would like to try and rank for. Now, this is the bit I am slightly confused on, should the addresses in the footer be the schema markups? I suspect not but I would like to be sure. Many Thanks
Image & Video Optimization | | kirstyseo0 -
Apparently now OK to use PO boxes to optimize local search?
I've always stood behind what I thought was Google's policy of not recognizing PO boxes. But it seems like all you have to do now is create one and take 2 seconds to create a low-quality G+ page. The below link is to a screenshot that shows my guy (yay new, high quality site with growing, relevant, authoritative content!) just out of the local results. He's not technically in Athens, so we knew it was an uphill battle. What's annoying though is the low-quality G+ PO box result above him. https://www.diigo.com/item/image/4bxh7/yi1x I know the PO Box result is not great in a vacuum in terms of conversion, but fact is if it's just phone numbers you're after they're at a distinct advantage, with no effort. For my client, we've indicated in G+ that he has a service area that extends into Athens. If Google is now favoring G+ results, I'm wondering if my guy should get a PO box instead? yi1x
Image & Video Optimization | | PerfectPitchConcepts0 -
What is the best youtube SEO strategy?
Ok- I have ten different you tube videos, i have done some article marketing, blog commenting, press releases, bookmarking, web 2.0. My videos are in highly competitive niches and i have some success with my videos for short time period. But it had been very difficult journey so far. Can someone give me the sound strategy for back links for youtube videos?
Image & Video Optimization | | Sajiali0 -
Yext vs Localeze vs UBL for Local SEO
Which of these services is the best? Does anyone have experience with all three?
Image & Video Optimization | | nicole.healthline2 -
What is the best way to host a video on my site from a SEO perspective?
Hi, we are in the process of creating a video about a topic that is highly relevant for our customers. Once it is completed we want to offer the video to our customers so that they can embed it into their own websites for free. What is the best way to do this and still receive maximum SEO juice? If we use a a video service like youtube or vimeo, then the link will go to vimeo or youtube and not our site. One thing we are thinking about is asking our customers to link to our site in return for embedding the video, but if there is an automatic solution then this would be a lot better. Any tips will be highly appreciated! If you have anyother tips regarding video content then the same of course! Many thanks! Daan
Image & Video Optimization | | daan.loening0 -
Which domain to use for SE business listings?
For a first time, new website. I have a Barber shop in Hartford named "Dixie Cutters" with two domains, dixiecutters.com and barberhartford.com. Obviously the latter domain has two main keywords, barber and location...Hartford. So it would be better to use that and use a 301 redirect for dixiecutters.com to redirect to barberhartford.com. Many online directories including SE listings on Google Places, BIng and Yahoo have already been set up withe domain "dixiecutters.com" and the email address info@dixiecutters.com. If I choose to make barberhartford.com the primary domain with dixiecutters.com 301 redirecting to it....does this mean that I should then change the directory listings and more specifically, the SE business listings so that they have the primary domain listed (barbarhartford.com) with an email address like...info@barberhartford.com? Or can I leave all of this alone and keep as stated above without any SEO local consequences. I know consistency is a big issue with NAP. I also know it's recommended to use an email address with your domain name in the SE business listings. If a 301 is in place, can I use dixiecutters.com in my listings?
Image & Video Optimization | | MozMan20 -
SEO benefits of linking logo to homepage?
Hello All, It will be helpful if anyone can list the benefits of linking the company logo (on every page of the website) to the home page, and how important it is in terms of internal linking / SEO factors. Thank you.
Image & Video Optimization | | NortonSupportSEO0
