Is it worth re-doing SEO for all existent products
-
We have a website and when we started, we had no clue about SEO, nor did we really understand the full extent of CRO amongst other things.
We have slowly learnt that there are many changes that need to happen to our site; however...do we need to re SEO all the content that is already on the website or can we purely start a fresh with the new products we feed through?
The website is:
www.onlineforequine.co.uk if you need to take a look at the kind of platform we are working with.
-
i noticed the same thing, not only do you need some text content you need it above the fold.
http://googlewebmastercentral.blogspot.com.au/2012/01/page-layout-algorithm-improvement.html
-
Yes very new, only about 10% of the products have the content they require and this is something we are looking into at the moment. We wanted to know whether we needed to review the entire site and from feedback I think we definately do!
When we started the site our understanding on content, CRO & SEO was non-existent, as time progresses we have discovered how important it is and we are now going to begin reviewing the site...from page one onwards!
Thanks for the feedback about the visual side though!
-
It is a nice website and I like the logo etc but straight away I can see problems (to name one lack of content), is this a fairly new website?
I think looking at conversion rate optimisation is also a good idea, put down on paper the pages in your conversion funnel and start looking at each one picking elements which effect the users decision.
-
I always think it is good that your site has problems, because it means you can improve.
Good SEO is an investment, that pays off
-
As we are not from a marketing/SEO/CRO background, we are really struggling on where and why things go wrong. We are fine with META but when it comes down to duplicate page content, too many links etc, we are slightly out of our depth!
Think we may have to get someone on board to help us get things on the right course!
Looks like we are going to be here for a long time.......
:S
-
i would go thought the site.
i did a quick crawl os a small part of your site and found quite a few problems. i would go though each page and fix up every thing you can find.
It may take you a few hours for each page, but over time it will pay off. Evey bit of link juice you can save, every crawling prioblem has a value in dollars (pounds in your case) that keeps on giving you a return day after day, year after year.
-
Google says :
you have about 6,490 results - pages indexed
you have about 28,400 results - pages linking to you
Are you happy with that?
Are you happy with your rankings too?
Both Yes? Then no I wouldn't change in big!
Maybe, start/improve small:
find issues on the site - User and SEO based
example?
http://www.onlineforequine.co.uk/summer-sheet/5353-funnell-checked-summer-sheet.html**#idTab1**
http://www.onlineforequine.co.uk/summer-sheet/5353-funnell-checked-summer-sheet.html**#Comments**
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO rank down 35%
So I recently switched from an Opencart website to a Magento 2 website and my rank has dropped by 35% two weeks later, this is bad news. My old Magento website was 5 years old and was in desperate need of an upgrade, hence the Magento 2 site. I realised today that the canonical URLs on my stores were set to the individual stores as opposed to one store, thus I expect resulting in duplicate content issues (even though Google Webmaster Tools didn't show it). I'm just wondering if anyone else can see something I may be missing? My sites are: thespacecollective.com (primary) thespacecollective.com/us/ (canonical to primary) Thank you!
Intermediate & Advanced SEO | | moon-boots0 -
Approach for discontinued categories and products
My web site previously offered several categories of an indoor type of product, which have since been permanently discontinued. We do still offer a full line of the outdoor type of these products. The usage is quite different (indoor vs. outdoor), and customers looking for the indoor variety are not likely to be immediately interested in the outdoor ones. But the pages for the discontinued categories and products have built up significant page authority and rank quite well even for more generic searches which are not indoor or outdoor specific. I am interested in opinions on what approach to take for the discontinued category pages and product pages. Currently, the discontinued pages are accessible by direct link, but have been removed from the site's navigation menus and on-site search. The pages include some messaging for visitors to inform that we no longer offer this type of product, with some links to active categories. We can remove these pages and serve a 404 error page. Or, we can redirect these pages to the outdoor product category (but all would have to be redirected to a single category, as the specific outdoor categories and products don't map logically to specific indoor ones). Or, we can keep as-is. I am interested in opinions on approach, either between these options above, or other alternatives.
Intermediate & Advanced SEO | | drewk0 -
Yoast Seo + Home Page
Hi All, I'm using Studiopress Genesis Enterprise child theme in Wordpress + InstantWP + Yoast SEO. I have created a standard home page (see image) along with bespoke pages My question is this: When I select Pages | All Pages ... I cannot see the home page and therefore cannot optimise the home page with Yoast SEO. What am I doing wrong? Thanks Mark XQvbFl2taJEgFXJ
Intermediate & Advanced SEO | | Mark_Ch0 -
Is this link SEO-Friendly?
Hi Mozzers, Was wondering if someone could tell me if this link is SEO-friendly? class = "sl">name="sc" type="checkbox" value="1449"><a <span="">href</a> <a <span="">="</a>http://www.example.com/" onclick = "Javascript: return dosc(2);">src="imsd/coff.gif" id="cbsc2"/>Keyword It has some Javascript that makes the link work like a filter. Cheers, Carlos
Intermediate & Advanced SEO | | Carlos-R0 -
Pagination & SEO
I have the WP-Pagination plugin and I am wondering how to handle duplicate content issues and what's best for SEO. My developer initially downloaded the plugin to speed up loading for the home page. Now my home page has 21 pages of paginated content. But the pagination continues with each of my categories as well. Should I be placing a canonical reference to my home page, or category main page? My site name is gracessweetlife (dot) com
Intermediate & Advanced SEO | | gracessweetlife0 -
Is this Negative SEO?
Hello Everyone, I have just spent the past 9 months designing, engineering, and manufacturing our first product. We just opened our web store and started selling product. http://miveu.com. I have spent zero time doing any kind of SEO. We haven't even put up a sitemap yet or any redirects. I'm just now starting to take a look at things. As soon as I start digging, I find that it appears that someone is at least attempting to do some kind of negative SEO against us. It seems to have started about a month ago. Check this out. https://www.google.com/search?q=miveu&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-beta#q=miveu&hl=en&client=firefox-beta&hs=bo2&tbo=1&rls=org.mozilla:en-US:official&prmd=imvns&source=lnt&tbs=qdr:d&sa=X&psj=1&ei=AGgBUJfJNK650QHW8YW-Bw&ved=0CE0QpwUoAg&bav=on.2,or.r_gc.r_pw.r_qf.,cf.osb&fp=335379d2f3ac2208&biw=993&bih=637 At first I was thinking this isn't so good, but it seems they are just trying to build crap content about our keywords and make it relevant to us. After taking a closer look, I'm thinking maybe this isn't all bad. They have targeted all of our exiting YouTube videos and created new videos that use all of our keywords, titles, people, etc in an effort to make our existing videos irrelevant. They have have also done the same thing with articles that were written about us, awards we have won as well as started negative campaigns about us and people who have said good things about us. Here are my thoughts. While the content is really crappy, it seems like they are actually building keyword relevance to us and our products. They have all the right keywords, the content is just crappy. "There is no such thing as bad press". I don't know if anyone has ever said this before, but I'm going to refer to their effort as "White-Hate SEO" because it doesn't appear to be a real dark effort. Am I missing something here, am I way off base? My bigger worry is that their campaign may include some much darker efforts that I just haven't found yet. I'm pretty sure I know who is responsible for this. They have made it clear that they really do hate us. Frankly, I'm not interested in retaliation, I just want to get my own house in order with some good old-school whit-hat SEO. I'm really curious to hear your thoughts on this. Thanks!
Intermediate & Advanced SEO | | dmac
David0 -
Predictive SEO
Hello all, I am trying to perform a predictive competitive SEO analysis to estimate what I will need to do to surpass my competitors. I am unsure of how to do this and would like some advice or link to an article. What I am trying to do is predict where I can rank in three months, six months and one year as well as what I need to do compared to my competitors. Specifically also to estimate how many links I would need to acquire to both my page as well as domain. I have already pulled my competitors domain links, page links, and age. Adam
Intermediate & Advanced SEO | | digitalops0 -
What is the best permalink structure for SEO?
Your feedback here is definitely appreciated, but I'm also doing a public study and would be honored and humbled if you answered the 5 questions in my survey as well. For those who do not wish to participate, I'd appreciate your general feedback on permalink structure best practices based on what Amazon.com and eBay.com have done to their URLs in recent times. Thanks!
Intermediate & Advanced SEO | | stevewiideman0