Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Transfer link juice from old to new site
-
Hi seomozzers,
The design team is building a new website for one of our clients. My role is to make sure all the link juice is kept.
My first question is, should I just make 301s or is there another technique to preserve all the link juice from the old to new site that I should be focusing on?
Second Question is that ok to transfer link juice using dev urls like www.dev2.example.com (new site) or 182.3456.2333? or should I wait the creation of real urls to do link juice transfer?
Thank you

-
What Justin said! And yes, 301's pass 95-99% of all link juice.
-
Hi Taysir
i would definitely not recommend transferring the link juice until you have the real urls set up, as this may detract from the links when they go live.
also you could use what is known as a canonical link to transfer this link juice.
you can find out more about using these links here, also helps with duplicate content on your site:-
http://www.seomoz.org/learn-seo/canonicalization
hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New Site (redesign) Launched Without 301 Redirects to New Pages - Too Late to Add Redirects?
We recently launched a redesign/redevelopment of a site but failed to put 301 redirects in place for the old URL's. It's been about 2 months. Is it too late to even bother worrying about it at this point? The site has seen a notable decrease in site traffic/visits, perhaps due to this issue. I assume that once the search engines get an error on a URL, it will remove it from displaying in search results after a period of time. I'm just not sure if they will try to re-crawl those old URLs at some point and if so, it may be worth it to have those 301 redirects in place. Thank you.
Intermediate & Advanced SEO | | BrandBuilder0 -
Drip Feeding Free Top 10 Blog Sites for Link Building?
Is it a good move to pick 10 free blogging sites to build links. Like drip feeding them. Let's say 10 blogging sites irrespective of its a sub-domain as we get in wordpress or a sub-folder blog as we get in livejournal. Now adding articles related to my money website on those blogs newly created & building links from them. Then drip feeding them by putting 1 article a month at regular intervals with anchor as links in each of them. Do you think its a good move?
Intermediate & Advanced SEO | | welcomecure0 -
Lost 86% of traffic after moving old static site to WordPress
I hired a company to convert an old static website www.rawfoodexplained.com with about 1200 pages of content to WordPress. Four days after launch it lost almost 90% of traffic. It was getting over 60,000 uniques while nobody touched the site for several years. It’s been 21 days since the WordPress launch. I read a lot of stuff prior to moving it (including Moz's case study) and I was expecting to lose in short term 30% of traffic max… I don’t understand what is wrong. The internal link structure is the same, every url is 301 to the same url only without[dot]html (ie www.rawfoodexplained.com/science.html is 301′s to http://www.rawfoodexplained.com/science/ ), it’s added to Google Webmaster tool and Google indexed the new pages… Any ideas what could be possible wrong? I do understand the website is not optimized (meta descriptions etc, but it wasn't before either) .... Do you think putting back the old site would recover the traffic? I would appreciate any thoughts Thank you
Intermediate & Advanced SEO | | JakubH0 -
Merging Sites: Will redirecting the old homepage to an internal page on the new site cause issues?
I've ended up with two sites which have similar content (but not duplicate) and target similar keywords, rather than trying to maintain two sites I would like to merge the sites together. The old site is more of a traditional niche site and targets a particular set of keywords on its homepage, the new site is more of an authority site with a magazine type homepage and targets the same set of keywords from an internal page. My question is: Should I redirect the old site's homepage to the relevant internal page on the new website...
Intermediate & Advanced SEO | | lara_dar
...or should I redirect the old site's homepage to the new site's homepage? (the old site's homepage backlinks are a mixture of partial match keyword anchor text, naked URLs and branded anchor text) I am in two minds (a & b!) (a) Redirecting to the internal page would be great for ranking as there are some decent backlinks and the content is similar (b) But usually when you do a 301 redirect the homepage usually directs to the new homepage and some of the old site's links are related to the domain rather than the keyword (e.g. http://www.site.com) and some people will be looking for the site's homepage. What do you think? Your help is much appreciated (and hope this makes sense...!)0 -
IP address guideline for 2 sites on same server linking each other.
Hi Guys! I have two websites which link to each other but are on the same server. Both the sites have a great PR and link juice. I want to know what steps shall I take in order to make google feel that both the sites are not owned by me. Like shall i get different IP and different servers for both or something more? Looking forward for you thoughts and help!
Intermediate & Advanced SEO | | HiteshBharucha0 -
Best possible linking on site with 100K indexed pages
Hello All, First of all I would like to thank everybody here for sharing such great knowledge with such amazing and heartfelt passion.It really is good to see. Thank you. My story / question: I recently sold a site with more than 100k pages indexed in Google. I was allowed to keep links on the site.These links being actual anchor text links on both the home page as well on the 100k news articles. On top of that, my site syndicates its rss feed (Just links and titles, no content) to this page. However, the new owner made a mess, and now the site could possibly be seen as bad linking to my site. Google tells me within webmasters that this particular site gives me more than 400K backlinks. I have NEVER received one single notice from Google that I have bad links. That first. But, I was worried that this page could have been the reason why MY site tanked as bad as it did. It's the only source linking so massive to me. Just a few days ago, I got in contact with the new site owner. And he has taken my offer to help him 'better' his site. Although getting the site up to date for him is my main purpose, since I am there, I will also put effort in to optimizing the links back to my site. My question: What would be the best to do for my 'most SEO gain' out of this? The site is a news paper type of site, catering for news within the exact niche my site is trying to rank. Difference being, his is a news site, mine is not. It is commercial. Once I fix his site, there will be regular news updates all within the niche we both are in. Regularly as in several times per day. It's news. In the niche. Should I leave my rss feed in the side bars of all the content? Should I leave an achor text link on the sidebar (on all news etc.) If so: there can be just one keyword... 407K pages linking with just 1 kw?? Should I keep it to just one link on the home page? I would love to hear what you guys think. (My domain is from 2001. Like a quality wine. However, still tanked like a submarine.) ALL SEO reports I got here are now Grade A. The site is finally fully optimized. Truly nice to have that confirmation. Now I hope someone will be able to tell me what is best to do, in order to get the most SEO gain out of this for my site. Thank you.
Intermediate & Advanced SEO | | richardo24hr0 -
Removed Site-wide links
Hi there, I have recently removed quite a lot of site-wide links leaving the only link on homepage's of some websites, since doing this I have seen a dramatic drop on my keywords, going from position 2-3 to nowhere. Has anyone else experienced anything like this, should I expect to see a return on these keywords? Thanks
Intermediate & Advanced SEO | | Paul780 -
Does 302 pass link juice?
Hi! We have our content under two subdomains, one for the English language and one for Spanish. Depending on the language of the browser, there's a 302 redirecting to one of this subdomains. However, our main domain (which has no content) is receiving a lot of links - people rather link to mydomain.com than to en.mydomain.com. Does the 302 passing any link juice? If so, to which subdomain? Thank you!
Intermediate & Advanced SEO | | bodaclick0