Schema mark up
-
Has anyone seen any benefit from using schema in the html of their website and gaining better oganic resultsi n Google?
Is tagging up pieces of content with this mark up language worth doing?
Any advice much appreciated as always.
-
If you are ranking at 2nd/3rd position and sites above you do not have rich snippet it does makes sense to include them ASAP as it attracts eyeballs and clicks.
In short, Rich Snippet definitely help in improving CTR which is a part of ranking signal.
-
Hi thanks for the reply.
I have a holiday website with lots of resort guides and i could tag up certain bits of information. I am happy to do it if i feel there will be benefit in the organic rankings. Just looking to see if anyone has seen this with doing it?
-
Hi Paul,
We have implemented Rich Snippets on several projects and we can see quite good results in traffic growth (note that our clients websites have top 5 spots, so basically the click through ratio has grown).
Implementing Rich snippets it's quite an easy thing to do, so I would advice you to do it, because in time it will bring back those few hours of work.
If you need help with implementing send me a PM.
I hope this helped,
Istvan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Suite Numbers and Schema
A potentially stupid question. Is the suite number included within the tag, or should it sit outside of it? The reason I ask is because (a) I've seen it where the suite number sits outside that tag and (b) Google My Business best practices, I've been told (by Google support), is to include the suite in the second address line. I'm wondering if that translates in some way to the local schema on your site. On the other hand, it makes sense to include your suite number within the streetAddress span tag, but sometimes what makes sense doesn't really make sense when you know more, so I'm just covering my bases. Thank you!
Technical SEO | | nowmedia11 -
Can Google Read schema.org markup within Ajax?
Hi All, as a local business directory, we also display Openinghours on a business listing page. ex. http://www.goudengids.be/napoli-kontich-2550/
Technical SEO | | TruvoDirectories
At the same time I also have schema.org markup for Openinghours implemented.
But, for technical reasons (performance), the openinghours (and the markup alongside) are displayed using AJAX. I'm wondering if google is able to read the markup. The rich snippet tool and markup plugings like Semantic Inspector can't "see" the markup for openinghours. Any advice here?0 -
Author schema and Wordpress Author Page
Hi everyone, Has anyone tried using the author schema on their Wordpress author page or on their G+ profile or on their Moz profile? Would it be a good idea to always use it where you publish? I publish on several blogs Thanks Carla example: Use it here - http://www.posicionamientowebenbuscadores.com/blog/author/carla/ http://moz.com/community/users/392216 It seems like I would be over doing it.
Technical SEO | | Carla_Dawson0 -
Schema for video object
I use this schema for my page: itemtype="http://schema.org/VideoObject"> Video: <span itemprop="name">Interview with the Foo Fighters</span itemprop="name"> <meta itemprop="duration" content="t1m33s" ></meta itemprop="duration" content="t1m33s" > <meta itemprop="thumbnail"< p=""></meta itemprop="thumbnail"<> content="foo-fighters-interview-thumb.jpg" /> <param ...></param ...> <embed type="application x-shockwave-flash" ...=""></embed type="application> <span itemprop="description">Catch this exclusive interview</span itemprop="description"> with Dave Grohl and the Food Fighters about their new album, Rope. But i cannot make it work on my website: Tumbnail des not appear <meta itemprop="thumbnail" content="foo-fighters-interview-thumb.jpg" ></meta itemprop="thumbnail" content="foo-fighters-interview-thumb.jpg" > i use for ejemple <meta itemprop="thumbnail" content="http: www.mywebsite.com="" diretion-of-the-foto.jpg" =""></meta itemprop="thumbnail" content="http:> But no only does not appear foto on page as there is no button to start video, just a blank page is seen as result of the code. Can someone helpme with a own ejemple on is website. Thanks
Technical SEO | | maestrosonrisas0 -
Opengraph or Schema.org - What is your preference?
Just wondering whether Mozzer's have a preference when marking up rich snippets. I have just added Opengraph as per a Whiteboard Friday presentation suggesting that Google will use the meta data as well as schema, mainly for purposes of socially sharing the website details, and I have also used Schema for marking up an address, telephone number, and email. Is this the right way to do things? What are your thoughts?
Technical SEO | | AspectExhibitions0 -
Hotels Schema.org
I am looking at potentially using some Schema mark up on hotel listing pages. This is for an OTA where lots of hotels from all over the world are available for selection (think hotels.com, booking.com, agoda.com etc) For the itemscope itemtype on say the hotel name should I be defining it as http://schema.org/hotel or http://schema.org/localbusiness For example against the hotel name I would have: Grand Plaza Hanoi I assume its the former, but I was just after some 2nd opinions. Thanks, Ben
Technical SEO | | BenRush1 -
Implementing Schema within Existing CSS tags
In implementing Schema with a site using CSS and containing existing tags, I want to be sure that we are (#1) using the tags effectively when used within a product detail template and (#2) not actually harming ourselves by telling Google that all products are named or described by the SS tag and not actually the product name or description (which obviously could be disasterous). An example of what we are looking at implementing is the following: Old: <ss:value source="$product.name"></ss:value> New: <ss:value source="$product.name"></ss:value> Old: <ss:value source="$product.description">New: <ss:value source="$product.description"></ss:value> Basically, is Schema at the point where the SS tag be replaced (in the eyes of the search engines) with the actual text and not the tag itself?</ss:value>
Technical SEO | | TechMama0 -
Schema for Services
There are many schemas for products, but I don't see any for services. They have intangible offers, but it's still for selling a product. I contacted Schema.org an no response. Here is the schema: http://schema.org/Offer So my question for someone who sells a service: What is the schema for a service like insurance, shipping, financial services?
Technical SEO | | Francisco_Meza0