Here's some more proof white hat SEO works
-
I guess this is the most logical place to share this with you. I do SEO for many sites. I've recently been focusing on two in particular for the same client. We used Netfirms SEO services to get links--he insisted--which basically consists of writing articles in broken English and placing them all over blog networks with our desired anchor text.
On the other site, I simply refused to employ those services. This was the client's main site, and was way too important to mess around with. I built links myself, the legit way.
Long story short, for months I watched the shady, black hat site climb and climb in the SERPs, while the white hat one kept falling.
This morning, I checked my SEOmoz campaigns and my white hat site went from #8 to #2 and my black hat site went from page 2 to no longer being in the top 50.
Just another example of what's been happening with Google lately and how great it is. Interestingly, the black hat site never got a warning in GWT about buying links.
Now I just have to figure out a way to break the news to my boss and tell him I told him so without actually using those words.
-
it doesn't!
but i had no where better to put it!
-
Hmm . . . how does that relate to coat hangers?
-
Another one for a case study?
http://www.hangerworld.co.uk/blog/keep-calm-and-de-optimise/
-
what is white hat SEO? this is question i am looking to answer.
Google consider some link white hat in past. now grey or black.
what are all the time what hat seo link building? can some one share it?
or can you share marisa?
Thanks.
-
Yeah, that was a joke. I'm not really going to tell him I told him so. I just need to break the news to him in a way that will remind him that I was never behind this decision.
-
Yeah, that was a joke. I'm not really going to tell him I told him so. I just need to break the news to him in a way that will remind him that I was never behind this decision.
-
I would not say anything.
You never know what google will be targeting next week.... or where errant arrows will hit.
-
How about: sign the resignation, go in, slap him, and he wants to fire you... Then you say: "Nonono! You miss understood me, you don't fire me, I quit! :D"
And BTW: There is a need for them to know that anyone can make mistakes, bosses, managers too.
-
Would be funny though.
Personally I'd just use it for him to trust you in the future and bring it up whenever you need to back up a point he doesn't agree with.
-
Thanks Marisa, nice cool to get good feedback fom other SEOs, after all we can be a very critical bunch
I'm going to do another you moz post soon as a follow up as I'm still getting some great traffic from my efforts. Though, I haven't yet heeded my own advice and put an hour aside to jump on another meme.
-
The best is not "I told you so" it is a lesson in general, that slow and steady wins the race....
There is some falacy in business that has been perpetuated that the analogy work smarter not harder is somehow true, and a longterm winning strategy.
In most areas of business working harder AND smarter is needed...
and SEO is one of those areas for continued growth, and to alleviate the sleepless nights of worry if that "Last Tactic" will be the straw that breaks the camels back
Not sure if i could have worked in more metaphors in there
-
Hilarious. BTW, I enjoyed your recent case study as well.
-
That's like signing your resignation
-
Great news. A win for the Good Guys.
This may help you tell your boss...
http://wiki.answers.com/Q/How_do_you_say_i_told_you_so_in_20_languages
-
I'd just go with I told you so.
Then Google slap him
-
"Now I just have to figure out a way to tell my boss I told him so without actually using those words." I feel your pain!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I noindex shop page and blog page for SEO?
I have about 15 products in my store. Should I noindex shop and blog page for SEO? The reason I ask this question is because I see someone suggesting noindex archives pages. And the shop page is product archive and blog page is archive too, so should I choose index or noindex? Thanks!
White Hat / Black Hat SEO | | Helloiamgood0 -
Infinite Scrolling on Publisher Sites - is VentureBeat's implementation really SEO-friendly?
I've just begun a new project auditing the site of a news publisher. In order to increase pageviews and thus increase advertising revenue, at some point in the past they implemented something so that as many as 5 different articles load per article page. All articles are loaded at the same time and from looking in Google's cache and the errors flagged up in Search Console, Google treats it as one big mass of content, not separate pages. Another thing to note is that when a user scrolls down, the URL does in fact change when you get to the next article. My initial thought was to remove this functionality and just load one article per page. However I happened to notice that VentureBeat.com uses something similar. They use infinite scrolling so that the other articles on the page (in a 'feed' style) only load when a user scrolls to the bottom of the first article. I checked Google's cached versions of the pages and it seems that Google also only reads the first article which seems like an ideal solution. This obviously has the benefit of additionally speeding up loading time of the page too. My question is, is VentureBeat's implementation actually that SEO-friendly or not. VentureBeat have 'sort of' followed Google's guidelines with regards to how to implement infinite scrolling https://webmasters.googleblog.com/2014/02/infinite-scroll-search-friendly.html by using prev and next tags for pagination https://support.google.com/webmasters/answer/1663744?hl=en. However isn't the point of pagination to list multiple pages in a series (i.e. page 2, page 3, page 4 etc.) rather than just other related articles? Here's an example - http://venturebeat.com/2016/11/11/facebooks-cto-explains-social-networks-10-year-mission-global-connectivity-ai-vr/ Would be interesting to know if someone has dealt with this first-hand or just has an opinion. Thanks in advance! Daniel
White Hat / Black Hat SEO | | Daniel_Morgan1 -
How do I deal with Negative SEO (Spammy Links)?
For the past 12 months, our website has been hit by spammy links with annoying anchor text. We suspected one of our competitor are deploying negative SEO on us. The image is an example of the sites and anchor text we have been spammed with. The frequency is about 1 - 2 spammy links a day. I have a few questions from here onwards: Does those links affect our SEO? (Most are mainly nofollow) Other than disavow, what other stuff can I do? How will google and other search engines see this incident? TcmFsti
White Hat / Black Hat SEO | | Changsst0 -
Press Release SEO. More than 90 press released in prweb. How good for seo
One of a competition sites known to us has published 90 press releases of all upcoming car models with PRWEB, PR7, DA 97 in last 4 months. All with different anchor based keywords and links. The page authority too is very high in some of them around 70 Though they might have had spent a sum, does this really influence from SEO perspective. If yes, can 10 press releases with PR Newswire which has PR8 and DA as 95 can be good if we consider doing this with all unique anchor text & links
White Hat / Black Hat SEO | | Modi0 -
SEO from INDIA Smarter then Google?
Exploring this url: filterscanada.ca In Open Site Explorer, it is clear those guys bought one of those package available on site like eLance.com a low price over seas!!! Where freelancer around the word can be hired for a fews bucks. For example, I post a job on eLance for SEO and most of the freelancer submitting where from INDIA. For just a few hundreds dollars, you can get a complet SEO package. At first, the price was attractive, but when posting on seoMoz and doing research, I came to the conclusion, the techniques they use might hurt more the produce positive result... How can you get a D.A. of 45 using backlinks they get? I read all those things about Google algorithm, and Panda and Penguin and this and that... Being impossible to crack! Do you have a explanation? I work really hard ans spends lots of $$$ to have a clean site selling furnace filters
White Hat / Black Hat SEO | | BigBlaze205
I follow all the SEO guide lines, practice only white hat trying to built somethings, but with a P.A. of 19 and a competitors ranking like this, I ask myself: "Maybe INDIA is smarter then Google and I should do like this site, spend a couple of hundreds dollars and buy myself a high D.A."0 -
Mobile SEO best practices : Should my mobile website be located at m.domain.com or domain.com/mobile?
I'd like to know if there's any difference between using m.domain.com/pages or domain.com/mobile/pages for a mobile website? Which one is better? Why? Does Google treat the two differently? As you can see, I'm new to this! This is my first time working on a mobile website, so any links/resources would be highly appreciated. Thanks!
White Hat / Black Hat SEO | | GroupeDSI0 -
Is a directory like this white hat? Useful?
This is one of my competitor's backlinks: http://bit.ly/mMPhmn Prices for inclusion on this page go from $50 for 6 months to $300 for a permanent listing. Do most of you guys do paid directories like this for your SEO Clients? My gut is telling me to run away...but I don't want to miss a good opportunity if I should be taking it.
White Hat / Black Hat SEO | | MarieHaynes0 -
NYT article on JC Penny's black hat campaign
Saw this article on JC Penny receiving a 'manual adjustment' to drop their rankings by 50+ spots: http://www.nytimes.com/2011/02/13/business/13search.html Curious what you guys think they did wrong, and whether or not you are aware of their SEO firm SearchDex? I mean, was it a simple case of low-quality spam links or was there more to it? Anyone study them in OpenSiteExplorer?
White Hat / Black Hat SEO | | scanlin0