If i rank for BRAND-NAME.com for my salon, will it hurt my rankings if i make a BRANDNAMEbeautyshop.co.uk for my shop?
-
I'm looking into starting eCommerce retail shop, off the back of my salon's success. Yet I'm split into using a cart software on my excising domain or a multi-channel shopping software on a new .co.uk linked via the menu of my salon domain. Ideally i could proceed and use both domains for the one company just to clarify: my salon domain is uk targeted and is "www.Brand-Name.com" (with - seperating brand words) my proposed shop domain is uk targeted "www.BrandNameBeautyShop.com" Any ideas if it would hurt my campaign to do such a thing?
-
Choose the short and being remembered name, one keyword to you won't give particular advantages.
Over time I observe that neither anchors in links, not keywords in url already practically don't play a special role.
-
Agreed. Where possible its always better to expand an existing domain with higher authority than it is to create a new website.
-
Hi Daniel,
As long as there are no conflicts with the two content management systems you're using (the new eCommerce CMS and the current CMS), I think it would be more effective to install the ecommerce cart software in a subfolder of your root domain rather than a completely new domain. Basically the result would be "www.Brand-Name.com/shop/" but would act as a separate website.
Doing it this way would decrease the time and resources needed to build authority to a completely new domain, and would centralize your brand rather than splitting it across two domains. You'd also have some inherit SEO benefits, as the domain authority you've already established would help increase page rankings for the store installed in the "shop" directory. Plus you wouldn't have to worry about clarifying which URL is for what across your social platforms and advertising mediums, and I think it would be an easier transition for both you and your customers in general.
Hope this helps and good luck!
Anthony
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What do we know about the "Shops" SERP Feature?
I came across this SERP Feature in a search today on a mobile device. It does not show for the same search query on desktop. What do we know about this "Shops" SERP feature? shops-blur.jpg
SERP Trends | | seoelevated0 -
Looking at acquiring a competitor with a high organic ranking (WordPress Plugin)
I'm looking at acquiring a competitor who operates a WordPress plugin with the same function as mine (although ours is much better - they used this plugin to acquire leads for other software). We're trying to determine the best way to execute it. They are the number 1 result on a very high value search, and the number 3 on another (which appears to the source of all their customer acquisition, they are simply a very well named, long existing WordPress plugin, and so haven't had to fight much to keep their ranking). Ideally, we'd be able to take over that ranking, but I'm not sure if that is possible. For one thing, they don't have a website beyond the WordPress plugin, so even if we wanted to, we couldn't 301 redirect it (as far as I know). Second, wouldn't a 301 redirect likely result in entirely losing the ranking? We are actually highly relevant to anyone who ends up at this plugin (the owner has actually been recommending us and contacted us because his customers who have left have had a good experience), and wouldn't be redirecting it to piggyback on the link juice, we'd be trying to acquire the customers that have been discovering this plugin organically. I understand why Google defaults to policies making purchasing high ranking domains not very valuable. However, it seems like if you've built a company that derives a high volume of its leads (and thus acquisition value) from organic search, that there would be a way for a company in the same space to acquire at least the rankings, if not the link juice. Hopefully that was clear, if not, let me know where I lost you, and I'll attempt to clarify. Thanks!
SERP Trends | | alecfwilson0 -
Why Google shows site's in serp coming with wikipedia link as of its brand name?
Hi Mozzers & Moz Team, Let's know how actually this happens to come in Google SERPs with wikipedia link as of its brand name?
SERP Trends | | Futura
It is great to show, but i really want how this comes with brand associated link of wikipedia. Some sources also come wtih DMOZ if ones don't find in wikipedia. Please find the snapshot, where i borderd in red color , may show you clear in it. Waiting the responses. ujknjVr.jpg0 -
Good rankings with Google but difficulties to enter on Top 50 with Bing and Yahoo?
Hi guys, I'm facing this problem with some websites that I'm trying to optimize for the search engines. I've worked on a good SEO on Page and I've had not so many difficulties to get good ranking results on Google. The problem is that I'm not having any result with Yahoo and Bing, even if I've sent the sitemap to the Bing Webmaster Toll and I'm keeping under control the possible crawling errors both on Google and Bing Webmaster Tool. Can someone please help me with an explanation?
SERP Trends | | OptimizedGroup0 -
How does alexa ranking works?
I want to decrease my website Alexa ranking. Please suggest me how I can do this.
SERP Trends | | afycon0 -
Google EMD algo hurt my site pls give me suggestion to out come from this penalty
Guys i have site and its EMD , but google yesterday update the algo and my all keyword ranking goes out of 100....in some keyword its not showing and rest of the keyword are out of 100-200 position..i have quality copy scape content ...also i have very stable link building is going on...my purchase this domian before 3 month ..again guys i m not geting any msg in webmaster. site:www.eacnecream.com Keyword:Acne cream , Best acne cream , Acne treatment Pls guys give me suggestion.i always trust this community.. Thanks
SERP Trends | | Brayvez0 -
Rank Checker Tool?
Does SEOMOz have a rank checker tool anywhere that will just give you results for a keyword phrases, not just the Keyword analysis which just gives the top 10 results? If not can anyone recommend a good one?
SERP Trends | | AlohaBruce0 -
My customer has about 50 domain names they own, what can I suggest they do with them to increase SEO?
This customer has purchased about 50 domains over the years and has them all redirecting to their main website. What could I suggest they do with all of these domain names to increase SEO? Any ideas are greatly appreciated... Thanks!
SERP Trends | | jboddiford1