Fresh content ideas for a static site?
-
I have an ecommerce site. My home page is set-up just as I want it. I'm not looking to redo it or change my site to a blog. Just looking for some new, different, SEO friendly ideas or concepts to keep it "fresh".
-
I've just built an eCommerce site as well, and it can definitely be tricky to keep the information fresh, especially if you're in a market that's not constantly releasing the newer, faster, better versions of the products you're selling, or if you have a small niche-focused inventory.
Like Alan said, updating a section of the homepage with snippets from a separate blog or industry news is a wonderful way to keep fresh content on your homepage, and it also lets potential customers know that you actively maintain your site and are knowledgeable about the products you sell.
Another thing you might consider is dedicating a section of your homepage to a featured product or special that changes once a month or so. If you do go this route, don't just put a picture of the product under a heading that says "Featured Product" with a link to the product page. A small variation in content like that won't do much good. Dedicate a little more time and space to the section and provide product descriptions, reviews, etc on the homepage itself.
-Anthony
-
One thing you could try is a section somewhere that has changing content, for example, tweets that make announcements about new things or other changes on your site, or relevant news. If you did have a separate blog, where you comment on site changes, trends or other relevant news, you could put some snippets of text over on the right side in a section of its own. That way, you would always have movement that is current.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Different WP Taxonomies seen as duplicate content
Hey guys, We're seeing Moz report "duplicate" content on pages like: mysite.com/interesting-category/ and mysite.com/interesting-tag. Why exactly is this, and is there something that we should do about this? Obviously some of the same posts will intersect on pages like category, tag, author pages. Thanks
Content Development | | andy.bigbangthemes0 -
How do I split page content?
So I offer two services for which each has an FAQ page (let's call them S1 and S2). The problem is that I also have a longer FAQ page that covers both services (S1-2). I would like to eliminate the longer one and attach the relevant content to each of the shorter pages but i'm concerned that deleting pages with a lot of content might be a bad idea. I could redirect I suppose but I wouldn't know which page S1 or S2 to point redirect to. Any advice on this?
Content Development | | NationalPardon0 -
What is the Best Content Spinner to Use?
I'm looking for a good article spinner. I used to use Spin Doc but it's not as intuitive anymore.
Content Development | | 01023451 -
Is there a content ratio that google looks for?
What i mean by this is: If i have a 1000 page ecommerce site that has say 10 pages of good quality content (1% good content) and a competitive site that has 100 pages of good content (10% good content) and another that has 500 (50%). if they are all almost the same in every other way the 50% content site would win hands down. however this is not always possible to have so much good content on some types of site. The question is: Is there a min percentage to aim for? Also is there a similar min rate of content production to aim for. Is their a kind of tipping point to get past that google will think they are doing things right i should keep an eye on them!
Content Development | | mark_baird0 -
Should a business blog be on a separate site or on the ecommerce site itself?
Hey there. I'm a new Pro member and this will be my first question on the Q&A. Thanks in advance for your responses. I'm the owner of an ecommerce site that sells custom candles. www.prometheancandle.com in case anyone wants to take a peak. I've become somewhat of an expert on all-things-candles over the past 4 years and I am thinking about starting a candle related blog. My question is this. Should I build this blog on the ecommerce site itself, say @ www.prometheancandle.com/blog.php, or should I devote a separate site to answering candle related question, history of candles, etc? At first, I was thinking that the blog should remain on the ecommerce site so readers would have easy access to the shop to be able to purchase products. But then it occurred to me that people who may be interested in reading up on candle history, candle making, meditation & candles, etc., may not want to go to an obviously ecommerce site to do that. I know Google values informational sites more than ecommerce sites (at least I think they do), so that encourages me to lean towards the separate site. Well, I may have just answered this question myself, but I'd definitely be interested to hear feedback and opinions. Thanks so much guys and I look forward to hearing from you.
Content Development | | Devynn0 -
Ideas for Redesigning, Relaunching, and Revitalizing a Community of Bloggers
As a longtime user (now the owner) of a great site that was down a few times over the last couple of years I am looking for advice on how to let the over 100,000 members that have used us know that we are back and now supported fully by a team of people that love the site and what we stand for (quality, curated content and blog carnivals). We did a complete redesign, removed old carnivals, removed inactive users, deleted lower quality carnivals, and fixed some portions of the site that were less than optimal (aka broken). Should we attempt to email everyone, or let them naturally come back? In case it's not clear, we are from BlogCarnival.com.
Content Development | | blogcarnival0 -
Question - Hidden Content via 'Read More;'
Hi, Does having text in hidden areas (that are expandable with a button) harm their value in SEO? E.g. there are 'read more' areas on the homepage of this site that have content that is not accessible otherwise. Does this content have the same weight when it is hidden versus if this whole area was visible? http://goo.gl/QQvAZ
Content Development | | qlkasdjfw0 -
How important is linking out to relevant, authoritative sites?
As I write blog articles for my site I often come across a situation where I'm quoting something from another site, or using a piece of data from that other site to make a point. I know it's nice and courteous to link to the source when I do this but from a pure SEO point of view, does it matter? Is there any benefit to linking from my site to other sites that are related and authoritative on the subject I'm discussing? I know I'll bleed off a little link juice to that external site that would otherwise go towards my internal links on the same page, but are there other benefits to linking out to known good sites? Is that any kind of signal to Google that I'm playing in a good neighborhood?
Content Development | | scanlin0