Fresh content ideas for a static site?
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I have an ecommerce site. My home page is set-up just as I want it. I'm not looking to redo it or change my site to a blog. Just looking for some new, different, SEO friendly ideas or concepts to keep it "fresh".
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I've just built an eCommerce site as well, and it can definitely be tricky to keep the information fresh, especially if you're in a market that's not constantly releasing the newer, faster, better versions of the products you're selling, or if you have a small niche-focused inventory.
Like Alan said, updating a section of the homepage with snippets from a separate blog or industry news is a wonderful way to keep fresh content on your homepage, and it also lets potential customers know that you actively maintain your site and are knowledgeable about the products you sell.
Another thing you might consider is dedicating a section of your homepage to a featured product or special that changes once a month or so. If you do go this route, don't just put a picture of the product under a heading that says "Featured Product" with a link to the product page. A small variation in content like that won't do much good. Dedicate a little more time and space to the section and provide product descriptions, reviews, etc on the homepage itself.
-Anthony
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One thing you could try is a section somewhere that has changing content, for example, tweets that make announcements about new things or other changes on your site, or relevant news. If you did have a separate blog, where you comment on site changes, trends or other relevant news, you could put some snippets of text over on the right side in a section of its own. That way, you would always have movement that is current.
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