Site-wide Footer Link on Client/Friend Website - Dangerous?
-
Hi Guys,
I've got a friend / client / business associate who's website I helped develop. It's a three letter dot-com, so good trust, and an eCommerce site, so lot's of pages.
When I launched my new site about 6 weeks ago I put "Official IT Partner of MySite.com" in the footer. No keywords in the anchor text, just the domain URL...
There are no other external links like that on the site whatsoever, and I haven't been hit by Penguin. I'm ranking well for local targeted keywords a few weeks after launch, and traffic continues to increase...
I am worried that Google will see this is unnatural, but I've received no warning or experienced any decline in rankings. There's about 2800 pages linking from the site to my site, all in the footer of course.
Would it be better to remove the link from the footer and add it just to the home page and a couple of other high authority pages, or should I leave it be. It's not "unnatural", I am affiliated with the site and work in partnership with the site, but it does fit that profile.
I'm thinking about removing the footer link and adding a small graphic on the home page of the linking site which links to my root domain, with a couple of broad keyword anchored links in a description underneath that also link to relevant pages on my site...
What do you think?
2800 links w/ my URL as anchor text from high Domain Authority / Low Page Authority pages (the homepage and a few other pages have decent authority) to my root domain
OR
Three different links from one High DA/ High PA homepage (one image alt, two anchored w/ broad keywords) to three different pages on my site.
Again, there are no other site-wide external links on the domain, and I'm pretty sure I escaped the Penguin.
Looking forward to hearing the different points of view.
Thanks,
Anthony
-
Hi Anthony,
I would love to hear how you got on? what decision did you make and did it have an impact?
I am facing the same dilemma as yourself. My theory is site wide brand text links or URL links should be fine however, its just theory, I have nothing to back this up.
Before I make a decision on the matter I would love to hear your take on it.
Regards
Gav
-
Hi again Egol,
The site that the links are pointing to is actually my own site and the linking domain is my friend / business associate's. I do know about Penguin and Panda, and my link profile is pretty clean. I haven't employed any black-hat methods. When I launched the site, about six weeks ago, I needed to compete quickly, and having the only external site-wide link on a high trust domain seemed like it would help. That was pre-Penguin though, and I can see how it would look unnatural. My traffic has gone up since the 24th, so I don't think I was penalized, though some of my competitors were.
That's what's confusing me a little bit about Penguin Advertising is natural in business, and companies that are affiliated often "refer" potential clients to the each other. That's basically what I did. I help him with SEO and marketing, and he didn't mind that I added a link to my new site in the footer to help me out. There's nothing unnatural or dishonest about it, but it does make me nervous. It's not like a blogroll or link bank though, there are no other outbound links on the site, and we're both Atlanta based businesses, so there's some contextual similarity, and it doesn't look spammy.
Still, I think I'll play it safe and just add two or three links w/ a little graphic on the home page of the linking site. Do you agree that's a better/safer idea?
-
I am worried that Google will see this is unnatural,
Does your friend know about Penguin, Panda, etc. and understand what they are about?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Fred Google Update & Ecommerce Sites
Hi I've seen a couple areas of our site drop in average rankings for some areas since the 'Fred' update. We don't have ads on our site, but I'm wondering if it's 'thin' content - http://www.key.co.uk/en/key/ We are an ecommerce site and we have some content on our category pages - which is a bit more generic about the section/products within that section - but how can it not be if it's a category page with products on? I am working on adding topic based content/user guides etc to be more helpful for customers, but I'd love some advice on generating traffic to category pages. Is it better to rank these other topic/user guide pages instead of the category page & then hope the customer clicks through to products? Advice welcome 🙂
Algorithm Updates | | BeckyKey0 -
SERP Question - Site showing up for national term over local term recently
Hey Moz, This has been happening to me with a couple of clients recently and I wanted to kick it out to the community and see if anyone else has experienced it and might be able to shed some light on why. (Disclaimer: Both clients are in the elective healthcare space)
Algorithm Updates | | Etna
Scenario: Client's site is optimized for a fairly competitive "procedural keyword + location" phrase. Historically, the site had been ranking on the first page for a while until it suddenly dropped off for that query. At the same time, the page now ranks on the first page for just the procedural term, without the location modifier (obviously much more competitive than with the location modifier). Searches on Google were set to the city in which the client was located. Not that I'm complaining, but this seems a little weird to me. Anyone have a similar situation? If so, any theories about what might have caused it? TL;DR - Site ranked on 1st page for "keyword + location modifier" historically, now ranking on 1st page for "keyword" only and not found with "keyword + location modifier" TRQd9Hu0 -
Links from high Domain authority sites
I have a relatively uncompetitive niche ranking around number 6 for my keywords. Would getting a few links from some Moz DA 80-90 and DA 90-100 sites help my rankings a lot? Some of the pages linking to me from these sites might be deep in the site pretty far away from the home page with pagerank of "unranked" or a grayed out bar and these pages linking to me might not have many links at all other than from the internal links of the site itself and would have a Moz PA of 10 or 20. Would these pass much pagerank or authority to my site or would they not be worth going after? These links to my site would be in context on a blog. Thanks mozzers!
Algorithm Updates | | Ron100 -
Direct Domain Name Anchor Text Spammy Links
Hello! I have a website that has been hit with around 120-150 spammy bookmarking sites which I believe are just scraping content from one another or were added by someone that was hired earlier or maybe some other action, but that really doesn't matter. My question is whether I should be worried about that many domains linking to the site in question with anchor text that is "www.domainname.com" and linking to the domain itself? I have done quite a few researches on this issue and the general conclusion is these don't help, but they don't hurt your rankings either. I wanted to hear from the SEOMoz community about it though. My opinion is Google doesn't take them seriously and we shouldn't worry about them, try to take them off and we should simply work on our content, guest posts, produce our generally great deals on our services and move on. Thanks!
Algorithm Updates | | Njave_MCP0 -
Any red flags associated with this site?
Hey gang, My client's keywords have recently taken a header... We've owned the top 3 spots in the SERPs for several keyword phrases for several years. In the past 3 months we've watched all those keywords and local results fade... Examples of the types of terms we were consistently ranking for included things like: Indianapolis injury lawyer Indiana accident attorneys personal injury lawyers in Indianapolis semi-truck injury attorneys and several other similar keyword phrases. Was hoping someone would be kind enough to give me a second opinion about what the cause(s) may be. The site: http://www.2keller.com/ Love and peace to all of you! 🙂 Wayne
Algorithm Updates | | Wayne760 -
Awarding badges to bloggers as a link-building strategy?
Hello - In the past, doing "Blog awards" and subsequently offering winners' badges with links and anchor text embedded has been something that worked very well for a client. However, we are now noticing that the badging strategy does not seem to be producing the same results for us. We are only reaching out to quality blogs in particular niches - e.g., Top Fashion Blogs, Top Health Blogs, Top Design Blogs, etc. Most blogs that post the badges are in the PageRank 3-5 range. Has anyone else engaged in badging strategy and noticed that the success rates are declining? Could it be that in-text, contextual links are given much more weight than sidebar links? (The badges are most typically posted in bloggers' sidebars). Any insight would be appreciated, thanks!
Algorithm Updates | | brmckenna0 -
Are press releases a form of paid links? Matt Cutts on paid links
According to Matt Cutts latest video about paid links everything that allows Page Rank to pass through is considered paid link and is against Google's rules. I think this is geared more towards directories but aren't 90% of press releases just another form of paid links? You pay to game the system, to manipulate the search engines. He goes on to say that if you "nofollow" the link there will be no penalty. It will be interesting to see how much their revenues will decrease if all press release websites & article distribution networks will have to nofollow their outbound links. He makes it very clear that paid ads are different because they do not manipulate search engines in any way. What do you guys think?
Algorithm Updates | | echo10 -
Too many page links?`
Hi there This blog insert was flag suggesting there was too many page links? I cant identify the same problem? Can anyone explain?
Algorithm Updates | | footballfriends0