Need advice on google adsense positioning
-
Hi my site www.in2town.co.uk gets a few thousand visitors a day but i am having trouble making any money from google adsense and this is because i am no good at advertising or understand it.
I have tried many formats and i just cannot understand the correct way to do it and would really like some help and advice in what i am doing wrong.
Would really love to see some magazines that do google adsense to see where i am going wrong.
Here is one page from my site with google adsense
and here is another example
If anyone can please help me understand what i am doing wrong please, then that would be great.
-
Diane,
I suggest you work on the content and make it more readable. The first paragraph is likely to turn off some readers and make them leave the site without clicking on any more articles or any ads. Take a step back and read the following out loud and see if it's something you think will encourage a reader to stick around.
Payday Loans company Wonga who have been at the centre of a lot of controversy since they launched their pay day loans company are now expanding their business to target the small business owner where they are going to target small businesses who are struggling and offer them instant cash.
Also, that article just doesn't seem to fit in. When I look at the header of your site, I see LIFESTYLE in all caps and a picture of a woman. Subheads are about health for men and women, gastric band hypnotherapy, gossip, holiday reviews, etc. One of the articles on your sidebar appears in numerous places on the web (duplicate content).
You need content that people will want to read long enough for them to even notice the ads. If the content turns people off, they're going to close that browser tab, and all the positioning in the world won't make a difference.
-
thanks for that. still researching to make the page look good for people reading it and making it so people can see the adverts, very bad when you have no experience in advertising
this is my latest two attempts
http://www.in2town.co.uk/celeb-news/prince-harry-drops-saturday-girl-and-goes-back-to-chelsy-davy
not sure what people think, if i am moving in the right direction
-
Check out this. Hopefully should help.
-
i have been trying to find a good example of a blog or online magazine but even though i have been through lots of them i cannot see a good example
-
You're welcome.
Ad positioning and strategy really is dependant on your intentions. Personally, I won't even stop to read content on a blog that inserts ads within the body. I perhaps would think one Adsense block at either the top or the bottom of the article body would be deemed bearable but anymore than that, you run the risk of getting flagged at Google for low quality / poor ad to content ratio potentially.
-
many thanks for this. do you agree with google adsense where they show the layout as having a google adsense add above your heading as i have not found this to work.
how many google adsense adverts would you have within the content. i am going to try and use images and text, and see which works but i think the images will work better as per your advice.
many thanks for this
-
Firstly, the first thing to do is try to keep all advertising below the fold (that means below the visible section of your page when you first land on your website).
If you're already offering advertising in the side menu and header, is there really a need for Adsense within the content body as well... twice? If you wanted to utilise both an independent ad network as well as Adsense, I would extend your onpage content, ensure the non advertising content is of a much larger ratio than your ads.
Typically, ads are seen a mile off and won't be clicked on that much these days, you may find that switching to image ads rather than text ads within Adsense delivers a higher clickthrough from your visitors - at least these aren't as obvious as the Adsense text ads.
Subtlety is the key here, play around with colours, layouts and formats until you find an approach that works best with your website content and your target audience. Never try and trick your readers either (by disguising ads).
There is no right or wrong way when it comes to website advertising but don't expect it to generate a large revenue stream overnight, you need to keep content extremely on topic and relevant to maximise the relevancy of displayed ads from the ad network(s).
-
i have studied so many different sites that have lots of ads so i am not sure what i should be doing, i do not know how many ads to display to a page.
I want the site to be user friendly, i want people coming back and we must be doing something right because our traffic is very high but we are not getting clicks on the adverts.
i have played around with the adverts so many different times so i am not sure what i am doing wrong. as mentioned, i have no experience with advertising
-
What are we looking at? I can see Adsense ads on your website so how are they not displaying as you're expecting?
Personally, I would say your website contains too many ads too. This will likely affect your rankings in search engines but also lower the value of your pages plus deter visitors.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is being in position 1-3 without a featured snippet better for conversions?
I'm a cosmetic dental practice so we're local and want people to visit our website, look around and make a booking. I've followed very closely the featured snippet debate on WBF and in the blogs here and everywhere else on the web. I've got many 1-3 positions and have been optimising for featured snippets with great success. I have noticed though that once I get a featured snippet the CTR of the page that the snippet is taken from drops significantly. This can often put me from position one into two or three. The same thing happens sometimes on the local listings. You get in the pack and people start visiting your homepage rather than the particular services page in the SERP. At a conference I was at, here https://www.youtube.com/watch?v=1iXlVcbpvd0 (11:14) there is a suggestion that Vodafone de-optimise because a position one or two is better for their sales than a featured snippet. After all my interests are not the same as google. They want to answer questions and I want to sell cosmetic dentistry. So is answering a question without bringing a user to my site a good idea? I've certainly seen the amount of enquiries drop once the category has a number of featured snippets. Are they as good as everyone says they are? I think possibly not from my data and this Vodafone talk is the first time i've heard anyone agree. I've scoured the web for answers and it's all just "GET FEATURED SNIPPETS", "HERES HOW TO GET THEM" etc. But my business is not about getting more traffic it's about selling. Could someone please point me to research on conversion rate and featured snippets. or ROI and featured snippets? Thanks.
Conversion Rate Optimization | | Smileworks_Liverpool0 -
PayPal Visits Increase in Referral Traffic in Google Analytics
We've noticed recently on an E-Commerce website that we manage that PayPal has recently shown a large increase in Referral Traffic on the website. Is anyone having an experience with this and how can we block it? It seems like its counting the traffic that leave to PayPal to complete a purchase and then return to the site as increased traffic. The increase started to occur around April 29, 2015 and I'm wondering if this has anything to do with any recent updates made by PayPal? Any insight or other experiences would be greatly appreciated. Thanks!
Conversion Rate Optimization | | SEO5Team0 -
Google Remarketing Conversions - Possible Issue
Hi All, When it comes to Google Adwords, when considering conversions, Google assigns each conversion back to the click that originally drove that visitor on the day they clicked. so, even if someone converts today, Google would show that conversion as occurring two weeks ago when the visitor originally clicked on a paid search ad and came to my site. fine...whatever. My question now is if we use a remarketing campaign through the Display Network, and someone converts, will that conversion be shown under their new visit or back on their original click where they did not originally convert, causing them to be included in our remarketing audience? Cant seem to find a straight answer anywhere and hoping someone out there has some guidance.
Conversion Rate Optimization | | dsinger0 -
Rich Snippets not showing up in Google
Hello everyone, Can anyone figure out why my Rich Snippets aren't showing up in Google searches: Their webmaster tool displays it perfectly, but I never see it in search results: http://www.google.com/webmasters/tools/richsnippets?q=http%3A%2F%2Fwww.cleanedison.com%2Fcourses%2Fbpi-building-analyst-envelope-shell-combo%2F Perhaps it's only my IP? Any insight would be great. Thanks
Conversion Rate Optimization | | CleanEdisonInc0 -
Google Merchant/ Googlebase Images at top of SERPS
Hi We are based in the UK and the new merchant rules have recently been applied here. We offer free shipping but now most of our click throughs come from the images at the top of the SERPS that simply give an image and a price. The prices do not include shipping and there's no indication to the user that shipping is included. Hence our conversion rate from PPC is way down. Is there any way to counter this or do we just need to go back to charging for shipping? Thanks!
Conversion Rate Optimization | | Jonnygeeuk0 -
Goals and funnels in Google Analytics
I have an e-commerce site and I'm trying to set up goals and funnels in Google Analytics. I've set the goal URL to my thank you page and am now setting up the funnel steps from home page through category page - product page - shopping cart - checkout. I seem to have set it up wrong though because according to the funnel 100% of the of the people coming in to the home page exists from there too, even though I can see that they have moved on to a category page. I have obviously several categories and product pages. Is there a way to set it up to include all category pages in one funnel step and all product pages in another? The way the website is set up is like this: Categories:
Conversion Rate Optimization | | Livet
domainname.com/category/category-name/ Products:
domainname.com/product/product-name How would you guys recommend i set up my goals and funnel steps in Google Analytics?0 -
Lead generation advice - UK market
Hi I am planning on setting up a lead generation website in a sector I know well and have a domain registered although its only a few weeks old. I am looking for some insight and advice please to see it its worth doing. For example there are lots of payday loan (not my niche btw) lead gen sites in the UK at the moment but what do all of these sites do with all the leads they generate - who buys them and for what cost per lead? I have done affiliate marketing in the past, but how does the lead gen process work. Do you sign up with a lead gen affiliate style network that buys the leads generated off your website. Or do you have to sell these leads on yourself? If so where do you sell them. I plan tobe operating in the UK
Conversion Rate Optimization | | ocelot0 -
Google adsense to make money banner ads or text ads for revenue
Hi i am trying to increase my revenue on my site, and i am working with google adsense at the moment and would like some much needed advice. I am not sure what are better, text ads or image ads I have put some links below to show you different sections of my site so people can help me work out for those sections what is better image ads or text ads. also i would really love to know where i am going wrong with the google adsene and would like to know if i am displaying them in the right places. I have good traffic, but low google adsense returns. here are the different sections. the below is travel articles and i am using text ads. http://www.in2town.co.uk/benidorm/benidorm-news/cheap-flights-airline-flybe-drop-credit-card-charges the below is a showbiz gossip article and i have used text ads http://www.in2town.co.uk/news/one-direction/simon-cowell-upsets-one-direction the following is another celebrity gossip article http://www.in2town.co.uk/news/gossip-celebrity/has-david-gest-put-liza-minnelli-off-marriage the below is a health article http://www.in2town.co.uk/news/health-for-women/beauty-expert-says-you-can-avoid-common-spring-skin-scares-for-sensitive-skin-sufferers I would really value your help with the above.
Conversion Rate Optimization | | ClaireH-1848860