Need advice on google adsense positioning
-
Hi my site www.in2town.co.uk gets a few thousand visitors a day but i am having trouble making any money from google adsense and this is because i am no good at advertising or understand it.
I have tried many formats and i just cannot understand the correct way to do it and would really like some help and advice in what i am doing wrong.
Would really love to see some magazines that do google adsense to see where i am going wrong.
Here is one page from my site with google adsense
and here is another example
If anyone can please help me understand what i am doing wrong please, then that would be great.
-
Diane,
I suggest you work on the content and make it more readable. The first paragraph is likely to turn off some readers and make them leave the site without clicking on any more articles or any ads. Take a step back and read the following out loud and see if it's something you think will encourage a reader to stick around.
Payday Loans company Wonga who have been at the centre of a lot of controversy since they launched their pay day loans company are now expanding their business to target the small business owner where they are going to target small businesses who are struggling and offer them instant cash.
Also, that article just doesn't seem to fit in. When I look at the header of your site, I see LIFESTYLE in all caps and a picture of a woman. Subheads are about health for men and women, gastric band hypnotherapy, gossip, holiday reviews, etc. One of the articles on your sidebar appears in numerous places on the web (duplicate content).
You need content that people will want to read long enough for them to even notice the ads. If the content turns people off, they're going to close that browser tab, and all the positioning in the world won't make a difference.
-
thanks for that. still researching to make the page look good for people reading it and making it so people can see the adverts, very bad when you have no experience in advertising
this is my latest two attempts
http://www.in2town.co.uk/celeb-news/prince-harry-drops-saturday-girl-and-goes-back-to-chelsy-davy
not sure what people think, if i am moving in the right direction
-
Check out this. Hopefully should help.
-
i have been trying to find a good example of a blog or online magazine but even though i have been through lots of them i cannot see a good example
-
You're welcome.
Ad positioning and strategy really is dependant on your intentions. Personally, I won't even stop to read content on a blog that inserts ads within the body. I perhaps would think one Adsense block at either the top or the bottom of the article body would be deemed bearable but anymore than that, you run the risk of getting flagged at Google for low quality / poor ad to content ratio potentially.
-
many thanks for this. do you agree with google adsense where they show the layout as having a google adsense add above your heading as i have not found this to work.
how many google adsense adverts would you have within the content. i am going to try and use images and text, and see which works but i think the images will work better as per your advice.
many thanks for this
-
Firstly, the first thing to do is try to keep all advertising below the fold (that means below the visible section of your page when you first land on your website).
If you're already offering advertising in the side menu and header, is there really a need for Adsense within the content body as well... twice? If you wanted to utilise both an independent ad network as well as Adsense, I would extend your onpage content, ensure the non advertising content is of a much larger ratio than your ads.
Typically, ads are seen a mile off and won't be clicked on that much these days, you may find that switching to image ads rather than text ads within Adsense delivers a higher clickthrough from your visitors - at least these aren't as obvious as the Adsense text ads.
Subtlety is the key here, play around with colours, layouts and formats until you find an approach that works best with your website content and your target audience. Never try and trick your readers either (by disguising ads).
There is no right or wrong way when it comes to website advertising but don't expect it to generate a large revenue stream overnight, you need to keep content extremely on topic and relevant to maximise the relevancy of displayed ads from the ad network(s).
-
i have studied so many different sites that have lots of ads so i am not sure what i should be doing, i do not know how many ads to display to a page.
I want the site to be user friendly, i want people coming back and we must be doing something right because our traffic is very high but we are not getting clicks on the adverts.
i have played around with the adverts so many different times so i am not sure what i am doing wrong. as mentioned, i have no experience with advertising
-
What are we looking at? I can see Adsense ads on your website so how are they not displaying as you're expecting?
Personally, I would say your website contains too many ads too. This will likely affect your rankings in search engines but also lower the value of your pages plus deter visitors.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What kind of home page need to be, to show good results of SEO?
Hello, i have couple questions about new home page building. I want to start build new home page to replace old one. At this moment my home page is obsolete and shows low conversion. My costumers often have negative thoughts about existing one. My knowledges in coding is weak, where should i pay more attention to design, to section placement, to pictures and video gallery? Can hosting positively or negatively affect to SEO results? How to make the new website load faster? Here's my website's example. http://www.skydas.lv http://www.m-lux.lv http://www.sosdienests.lv Thank you very much, waiting for replay.
Conversion Rate Optimization | | Felter0 -
How can I track if a landing page assists a lead/goal to another page in Google Analytics?
For example, I'm running a PPC campaign for site.com/landing-page and it consists of different product pages like below: site.com/product-1 site.com/product-2 site.com/product-3 How to determine if /landing-page assists a lead/goal to a specific product page in Analytics? Example scenario: /landing-page -> /product-3 -> Lead TIA!
Conversion Rate Optimization | | zpm20140 -
I am confused on adding Google+ authorship markup to a multiauthor WP blog
The blog for a client is at http://blog.multiview.com . I am not sure how to tell them to add Google+ authorship tags to the site, and link the posts to the individual G+ profiles of each individual author. One source shows it is highly complex, seesee http://searchengineland.com/the-definitive-guide-to-google-authorship-markup-123218 However, in the Google webmaster account, there is a real simple explanation, i.e. https://support.google.com/webmasters/answer/2539557?hl=en Considering that this is an area that is very murky for me, is one of these directives out of date? Is one preferable? How complicated would that be, for this particular blog?
Conversion Rate Optimization | | DianeDP0 -
Google Product Ads - Improving our Cost Per Conversion?
Hi all, We have been running Google Product Ads (paid for) ever since it began in the UK. We are still struggling to get to grips with the best way to make it worthwhile for us. Our data for the last 14 days:
Conversion Rate Optimization | | complete_outdoors
Clicks: 1827
Impressions: 65789
CTR: 2.78%
Average CPC: £0.22
Cost Per Conversion: £15.13 We've added some auto targets for our most popular brands, with a higher CPC than "all products". We've also added negative keywords so we only come up with relevant searches. Basically, what we'd like to know is: how we can best set-up our product ads to reduce our Cost Per Conversion (I guess everyone would like to do that!), as it is barely worth us using it currently. If you require any further data to help answer my question, please ask. Any help would be much appreciated. Thanks.0 -
Google adsense to make money banner ads or text ads for revenue
Hi i am trying to increase my revenue on my site, and i am working with google adsense at the moment and would like some much needed advice. I am not sure what are better, text ads or image ads I have put some links below to show you different sections of my site so people can help me work out for those sections what is better image ads or text ads. also i would really love to know where i am going wrong with the google adsene and would like to know if i am displaying them in the right places. I have good traffic, but low google adsense returns. here are the different sections. the below is travel articles and i am using text ads. http://www.in2town.co.uk/benidorm/benidorm-news/cheap-flights-airline-flybe-drop-credit-card-charges the below is a showbiz gossip article and i have used text ads http://www.in2town.co.uk/news/one-direction/simon-cowell-upsets-one-direction the following is another celebrity gossip article http://www.in2town.co.uk/news/gossip-celebrity/has-david-gest-put-liza-minnelli-off-marriage the below is a health article http://www.in2town.co.uk/news/health-for-women/beauty-expert-says-you-can-avoid-common-spring-skin-scares-for-sensitive-skin-sufferers I would really value your help with the above.
Conversion Rate Optimization | | ClaireH-1848860 -
Need help Tracking PPC vs Organic and respective ROI
So I have a client who uses PPC and Organic SEO to drive traffic. Once a user gets to the site, the most common action is to fill out a form. I have Auto Tagging enabled in Adwords so all PPC clicks have "gclid" in the url. I am also grabbing the Google Cookie and parsing it out to determine if the visitor is PPC or Organic. So I have an if statement in my form code to pass PPC vs organic through the form for tracking purposes: $url = 'http://' . $_SERVER['SERVER_NAME'] . $_SERVER['REQUEST_URI']; if (false !== strpos($url,'gclid')) { ?> Essentially this is saying: If gclid is in the url, or if the cookie contains PPC
Conversion Rate Optimization | | tjsherrill
set the Web field as PPC Else
Set it as Organic. this is working about 80% of the time. I am trying to raise the accuracy. any ideas where I might be missing some data? thanks0 -
Google Analytics - Goal tracking question
If my form starts on domain1.com/leadform/html and the confirmation page is on Domain2.com/confirmation.html can I still set up GA goal conversion tracking?
Conversion Rate Optimization | | TheGrid0 -
How accurate is the Geo-Targeting of Google and Bing/Yahoo PPC ads?
I have a client who serves a local market and who has had trouble in the past with people out of her service area clicking on ads. She asked how accurate the geo-targeting option is. I know it's not possible to be completely accurate resolving the location of IP addresses, but was wondering if there are any recent statistics out there regarding how accurate or inaccurate geo-targeting is. I did some quick searches but did not see any current numbers. Many Thanks!
Conversion Rate Optimization | | JKuly0