Blog and Website = 2 different URL's - Is it WORTH to merge content on to one site
-
Good day Mozzers!
A friend of mine recently asked for my help in regards to online marketing. While getting familiar with his online presence, I realized that he has a blog hosted under a completely different URL
Main Site = http://pardons.org/ (page rank 4)
Blog = http://pardons.wordpress.com/ (page rank 3)What I am battling with is whether or not he should take all of the blog content he has, and merge it on to his main site. It has over 280+ blog posts spanning over a few years, so there is A LOT of content that could benefit his main site.
However is it worth it, or should he continue to run everything as 2 different sites? Also, of you suggest moving the content over, what would be the best way to do it in your opinion?
He currently has links on his blog TO his main site, so there is a little bit of link juice there, but with a average of 300 views a day, he only get about 10 clicks to his main site from the blog.
Thanks a ton for your help!
-
Yes, assuming all else is good - theoretically it will help the SEO because you'll have more content on the site.
And its not only SEO - think of user experience and that's usually synonymous with "good SEO" nowadays... the USER will have a better experience with everything under one roof too
-
Thanks SO much for your answer Dan. Doing this should help with the main sites SEO correct?
-
If you use wordpress redirect and transfer (above in my answer) you should avoid any duplicate content issues.
-
Hi Jayson!
WordPress actually has a solution for this now - site redirect - the only requirement really is that the new site has the same permalink structure as the old site. And I think it costs $12 a year. But that's nothing really.
So, I would recommend combining the sites into one, using the WordPress site redirect to manage getting the old blog redirected over to the new one, which will sit probably in a subfolder http://pardons.org/blog/
To handle the transfer of the actual content, you can use WordPress Transfer
I would always advice utilizing existing content whenever possible, never get rid of it unless its just too difficult to move over or its low quality.
Hopefully that gets you in the right direction!
-Dan
-
If I delete the WP blog and move the content to the main website, would google consider it as duplicate content?
-
put everything onto one site (yours)
and pardons.org/blog
this will make your site bigger.
Either redirect or delete that old blog on WP.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there harm in publishing too much content, at once?
We are working on catching up with some competition, who has done a much better job over the last few years with content creation. We normally publish 1 article a day but are looking at scaling that up to 3 to 4 articles a day so we can get our content out there to compete with the other websites, in keyword space we currently aren't in. Is there a negative impact on publishing too much content at once? Is there a negative impact on publishing too much content at once? Besides the probable inability to market all of it, I don't see any issues since we will be getting our articles indexed and out there for Google to start building value on them. However, some team members are apprehensive about doing too much at once. What are your thoughts Moz Community?
Content Development | | GoAbroadKP0 -
2 Domains, 1 Brand - Content Marketing Strategy Question
I have a customer that has two separate locations for the same business on two different URLs (both connected via Landing Page). I cannot change this. They are in the powersports industry (snowmobiles, ATVs, motorcycles, dirt bikes, etc). The locations are about 10 miles from one another, essentially sell the same brands & products (there are 1 or 2 exceptions), have the same target audience (local & from out-of-state), and have the same goals. They currently rank #1 and #2 for their industry in their area. They now want a content marketing strategy. I face limitations with the CMS (no blog abilities and technical issues that are out of my control), and content marketing can really only consist of custom graphics & custom page creation. Typically, custom pages are utilized by creating Brand Pages describing the major brands to built out authority in those categories, and then try to branch out from there to create individual product-category pages with more unique content to answer more of a question based on the intent. I am very concerned about creating content that will be too similar between the two locations and will thus compete with the other location, so I am thinking I should devise a completely different strategy for 1 location over the other. Is that a good idea? I think with the smaller location, I choose the typical route of creating brand pages, product pages, etc, and then with the bigger location, try to focus on unique content such as buyer's guide, local SEO ideas about the area, FAQs, testimonials, etc. Thoughts/ideas?
Content Development | | Crichardson19900 -
Repurpose/reuse blog content - email address to make available for this
Hi, From Rand's recent Whiteboard Friday, I learned this: "Have right on the blog page the email address to use if they want to repurpose/reuse the content. That way if someone wants to give us a backlink and quote/reference our blog, they have an easy way to get permission." My question is, what do I say with the email address when I list our contact email? Something like 1. Just list the email address 2. "To reuse/repurpose our content, please contact adress@email.com." or something else?
Content Development | | BobGW0 -
How many categories should you have within a blog / Wordpress Site for SEO?
Hi Guys I am just wondering whether or not for SEO purposes it is better to have a small number of categories for your blog posts to fit into as opposed to numerous ones. The reason I ask is that I have one site which is fairly new to the search engines - 8 months old which has 7 general categories within the blog for instance "rail contractors", "railway construction" "airport construction" etc I have another site which is 10 years old which has built up 25 different types of categories for instance brand design, brand development, brand management (i guess you could put all these under 1 category "branding"? We've been writing lots of press for both sites... yet the younger site is getting more coverage on Google page 1. Would this be because the blogs / press are more concentrated under a specific category as opposed to being spread thinly throughout the site? Any help would be appreciated. Debs 🙂
Content Development | | lethalmarketing0 -
The same phrase in many different pages of one site
Hi,
Content Development | | webg
Recently, I had to add the same phrase, with 15 words, nearly, in 700 posts in a same blog. In this phrase is written about the site ownership and eventually some links showing the posts sources. I thought in create a image, but it will be some variations in the source words (2 or 3), therefore I chose to use text format. I'd like to read some comments and opinions about this kind of insertion (the same phrase in many different pages of one site). For exemple, did you handle this in your site? Problems or benefits (mainly with indexing)? Special code to indicate in this case? Any threat?0 -
Does a blog appearing in diff. categories cause duplicate content?
Having a particular blog appearing in different categories or under different tags on a site- does it cause duplicate content? If yes, why ?
Content Development | | Personnel_Concept0 -
Anyone know of any other guest blogging sites like myblogguest?
Hi, I am a member over at myblogguest, but im wondering is this the only service online for guest blogging? Cheers
Content Development | | activitysuper0
