Changing the page a term ranks for
-
Hi all,
I hope you can help advise me of the best way to change the page that is ranking for a particular keyword/term. Is it just a case of on-page optimizing the term/keyword on the new-page and getting good links/traffic to that page and leaving the old one as it is, or is some sort of "de-optimization" of the old page a something that could help?
Thanks.
-
Rand has a good post at http://www.seomoz.org/blog/wrong-page-ranking-in-the-results-6-common-causes-5-solutions that should help you get a handle on this.
-
Will the old page become defunct?
If the old page will no longer be active you can set up a 301 redirect to the new page. This will only be worthwhile if it is similar (in terms of relevancy) to the old page. This will take all (about 90-95%) the good links from the old page and put it into the new page.
After that, you will just need to some on-page optimisation and continue to link build!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rankings have dropped but why?
Recently our keywords have plummeted with regards to anything hen related on our stag and hen website. We were on the first page ranking 6<sup>th</sup> for terms such as Newcastle hen and hen weekend Newcastle. Now were around 15th this has also began to happen with other keywords. Content wise our pages score 90+ on page optimisation, we do have various keywords on the pages alike our competitors and use the highest searched for term as our page title. Our page speed is good on mobile and desktop. I’m struggling to see why we can’t seem to crawl back up to the first page when people who are outranking us have minimal content on slow sites. I know we lack back links but this can't be the only reason? Our website is hangoverweekends.co.uk
On-Page Optimization | | andy_simpson0 -
Ranking problem.
Hello, Using Moz I can see that my ranks for my site ZenPlugs.com for keywords such as 'ear plugs' and 'molded ear plugs' and several other keywords aren't as high as other sites with similar DAs. I can't see why, am I missing something? Many thanks, Toby
On-Page Optimization | | T0BY0 -
Keyword Placement in Page Title - will changing it make a big difference?
Hiya guys I've noticed since changing my Title of my forum from: Talk Nightlife | Nightlife and Clubbing forum for the UK to Talk Nightlife | Nightlife Forum and Clubbing Guide for the UK (current) ... That its jumped from 22nd to 10th in google for term "nightlife forum" Am wondering, because of the on site optimisation tool telling me I should put the keyword to the front to something like eg: Nightlife Forum | Talk Nightlife Clubbing Guide for the UK Will changing the Keyword and putting it to front of the Title make a big difference? Your thoughts please guys Cheers Luke
On-Page Optimization | | Lukescotty0 -
Create a new page or try to improve rankings for homepage
I'm working with a client attempting that competes in the highly competitive anti-virus market with a very limited marketing budget. They are currently ranking well for only a few terms - one is "Free Antivirus trial" - currently position 11 on Google. The top ranking sites have a page SEO'ed for this term. My client's SERP is their homepage, seemingly based primarily on the meta description tag. For SEO and PPC purposes I would like to create a new page specifically for the "Free Antivirus trial" but I'm afraid of messing with the second page listing that currently exists. My question for SEO folks is... Should I create a new, properly SEO'd page or attempt to improve the home page ranking?
On-Page Optimization | | DenverKelly0 -
Duplicate Page Content and Duplicate Page Title
Hi All, I'm new in SEOMoz and have some questions after I have already spend 2-3 days trying to resolve the problems identified from Crawling one of my clients websites. I get quite a lot of Duplicate Page Conntent and Page Titles warnings and trying to find a workaround through the forums and posts. I continuously get this error on most of my pages: URL: http://domain.com/benefits with the same Page but with a WWW in front URL: http://www.domain.com/benefits Any advice will be highly appreciated. Thanks, Athos
On-Page Optimization | | athosk0 -
Impact of mobile pages on current rankings
Morning all - I've been getting a bit of traffic recently for mobile phrases, so am thinking of putting a mobile optimised page on my site which users will be automatically directed to when they visit my site. My question is though, how will this affect the rankings of those current pages which are trying to target mobile users. For example, let's say I've got a page at www.betting.com/iphone which is ranking really well for those users looking to place a few bets on their iPhone. Once I stick my mobile optimised page up anyone clicking through to this URL will be re-directed to a generic mobile landing page at a different URL. Is this likely to effect my rankings of the original www.betting.com/iphone page at all given the fact that all visitors are being immediately re-directed elsewhere? Thanks very much for your help
On-Page Optimization | | theshortstack0 -
Web Page Refresh
Hi there, we redesign our Website, changing it for a jquery based version. This new design is much more usable and nice for our users, however the average page views for user decreased a lot. Basically this is due to the fact that once the user is logged in, it spends most of the time in the same Web form which is updated through jquery without refreshing it. We were thinking about adding a meta refresh tag, or ad some javascript for getting this task done in order to get the relation page views/visitor increased. Do you think refreshing the page every 4 minutes could be penalized by Google (or other Search engines) ? Which should be the interval between refresh ? Would it be better to make it very explicit (i.e. adding a meta refresh tag) or using a kind of hide javascript ? We want to increase the pageviews but of course, we don't want to get penalized
On-Page Optimization | | martincad0 -
Does anyone know why my Home page isn't visible in search terms?
If I type in my meta description for my homepage in google search or any of my keywords only my inner pages are returned in the results. I have a PR3 on the homepage so I don't think google is blocking my site and all my inner pages seem to show up.
On-Page Optimization | | Michael.Constable0