Changing the page a term ranks for
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Hi all,
I hope you can help advise me of the best way to change the page that is ranking for a particular keyword/term. Is it just a case of on-page optimizing the term/keyword on the new-page and getting good links/traffic to that page and leaving the old one as it is, or is some sort of "de-optimization" of the old page a something that could help?
Thanks.
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Rand has a good post at http://www.seomoz.org/blog/wrong-page-ranking-in-the-results-6-common-causes-5-solutions that should help you get a handle on this.
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Will the old page become defunct?
If the old page will no longer be active you can set up a 301 redirect to the new page. This will only be worthwhile if it is similar (in terms of relevancy) to the old page. This will take all (about 90-95%) the good links from the old page and put it into the new page.
After that, you will just need to some on-page optimisation and continue to link build!
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