Severe Drops in Google UK rankings
-
Hi Guys,
I'm Chris - SEO Noob & appointed website man @ www.customdesignedcable.co.uk
I signed up to SEO moz at the end of February and i have slowly but surely been trying to implement the on-page optimisation suggestions with my selected keywords against the appropriate pages.
Since i have done this, our pages are still ranking but no where near what they were at before.
Out of 70 keywords, we've gone from at least 60+ pages on the first page down to 20+ and the number in the top three has dropped from 55 to 33.
Obviously i'm no seo guru far far from it but all of the changes that have been suggested i have adhered to and the result is the exact opposite of what i was hoping for and expecting.
I'm after some advice as to how to use seomoz to target my keywords to google primarily to get these page rankings back. Should i just upload backup copies of the site?
How would you suggest that i move forward to try and achieve at least similar rankings to what i had previously?
Any help is much appreciated as most of our enquiries come from the internet and it has almost completely dried up these last couple of months.
Thanks Guys!
Chris.
P.S. Would redesigning the site look, layout and feel with the same content negatively affect seo?
Also, as a completely separate question, how come sites with content that is a lot worse than ours rank higher for the same keywords as ours?
Thanks Again
-
I'd definatly avoid having unrelated keywords on a page, but if it's variations I would consider how much traffic each one gets, and either focus or make an extra page (presuming I have good, non-suplicate info for said page).
We've actualy had a lot of success recently by just targeting the most prominant in the titles/h1s, and having variations in h2's, body text, with a few quality links to each (most of the links are for brandname on the homepage). It looks a bit more natural that way.
Just one thing to check is 'when' your rankings dropped. If it was all in the same week/day, you might be being affected by the new panda/penguin e.t.c. updates, in which case there's been a lot of actional advice on the blog.
-
Hi,
Thanks for the reply!
To be honest putting three keywords on each page isn't something that i have added since i've started with SEOmoz.
We were actually targeting 4,5 and 6 per page before i started doing this
I fully accept your point though but would we not miss out on variations of keyword in a search? Such as cable braid or cable braiding? Or would i be better to just go with two separate pages one for each keyword?
Thanks again!
-
At a glance, I can see you appear to be targeting 3 keywords per page, perhaps focusing on one per page would help?
On the design I can say that it might (google aparently checks above the fold to see if your have a lot of ads there). Overall it's unlikly to make a diffrence if the content and structure stay the same, so if you can imporve your design and get more conversions I would always do so.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are best options for website built with navigation drop-down menus in JavaScript, to get those menus indexed by Google?
This concerns f5.com, a large website with navigation menus that drop down when hovered over. The sub nav items (example: “DDoS Protection”) are not cached by Google and therefore do not distribute internal links properly to help those sub-pages rank well. Best option naturally is to change the nav menus from JS to CSS but barring that, is there another option? Will Schema SiteNavigationElement work as an alternate?
Technical SEO | | CarlLarson0 -
Subdomain Ranking Question
Hi All - Quick question that I think I know the answer to, but I feel like I've been going around in circles a bit. My client is launching a new product and wants us to build a microsite for it (product.clientname.com). My client really dislikes their brand website, and wants to use paid media to push their audience to this new microsite. However, they also said want it to rank well organically. I feel uneasy about this, because of the subdomain vs. subfolder argument. I believe that the product will also be listed/featured on their main brand website. What is the best way forward? Thanks!
Technical SEO | | AinsleyAgency0 -
Any chance for my listing to rank in top 7 Google maps?
Was wondering if it is possible to position a clients listing in one of the top 7 local listings on Google. All of the listings in the top 7 spots have pr2,3, and even 4.The clients site is new and pr0. his listing is: Dallas Foundation Repair 2770 Live Oak St, Dallas, TX (214) 770-8975 · dallasfoundation-repair.comand we are trying to rank for keywords: dallas foundation repair,foundation repair in dallasalso please give me your advice as far as what approach I should be taking, thanks guys
Technical SEO | | jesse13410 -
Sudden drop in ranking google.co.uk ranking
Anyone else had any sudden drops in rankings this week? Is there an update going on? One of my primary keywords has dropped from 6th to 49th in the google.co.uk search results. Not in webmaster tools to flag an issue. I have downloaded the links from webmaster and it does look if some content has been scraped and then linked back to us from a large number of sites that we have never sort links from. I have upload the google disavow link tool. Only one keyword appears to be effected not all of them? Any ideas? Thanks
Technical SEO | | highwayfive0 -
Tags showing up in Google
Yesterday a user pointed out to me that Tags were being indexed in Google search results and that was not a good idea. I went into my Yoast settings and checked the "nofollow, index" in my Taxanomies, but when checking the source code for no follow, I found nothing. So instead, I went into the robot.txt and disallowed /tag/ Is that ok? or is that a bad idea? The site is The Tech Block for anyone interested in looking.
Technical SEO | | ttb0 -
Google description problem
Hi all, My website is www.ipbskinning.com I'm having a problem with how my site is appearing in google. I have this in the head of my website: <meta name='<a class="attribute-value">description</a>' content='<a class="attribute-value">Free and Custom IPB Skins for Invision Power Board.</a>'/> Yet when I google 'ipbskinning' it says: Solid Skins. 1We test all our skins in all browsers to insure that they are compatible. This ensures that your users have the best user experience. which is random text from the content of my site. Any idea why this is happening? Thanks a lot all
Technical SEO | | pezza34340 -
Why is our page not visible in Google-ranking? www.loseweight.com.
using Wordpress as platform. Using the URL gets into the site,- but seems to be non-existent for public... No comments at all, seems to be "invisible"?
Technical SEO | | gewi0 -
Sending signals to Google to rank the correct page for a set of Keywords.
Hi All, Out of all our keywords their are 3 that are showing our home page in the serps rather than the specific product page URL on Google.co.za (Google.com ranks the correct URL) Im not sure why this is happening as most links built using the anchor text are pointing to the correct page. Why would google prefer ranking our home page on local search and rank the correct page on Google.com? (only 3 keywords have this problem) I have tried to correct this by creating links from strong internal pages with anchor text pointing to the correct URL. I have also concentrated on building links from .co.za domains using the anchor text and correct URL but to no avail. It has been 2 weeks now, since i tried to sort it out, but im not sure what else i can do to tell Google to rank the correct page. Any ideas? Regards Greg
Technical SEO | | AndreVanKets0