Is there a cost per acuqistion figure I can quote that if I hire an agency to link build that we can guarantee a level of increased traffic from Google?
-
I am looking to justify to a pubilsher the cost outlay to hire an agency to do white hat link building for me as we do not have time. (the site is fully optimised but we lack the inbound links our competitors have) - is there a way I can explain in terms of numbers ie page impressions that if we build for eg 10k high quality anchor text links into our site we will get x thousand more page impressions as our rankings in the search engines will increase? Just need a justification before the budget is allocated.
-
Unfortunately, there are no specifics any of us could give you in that regard. The results (number of visitors) you'll get from x number of links depends on many factors, including your keywords, onsite optimization, link quality, etc.
The best way you could estimate would be to take each keyword and determine:
How many exact match searches are their on Google for this keyword each month?
If we achieve a #X ranking, what CTR could we expect?The answer to those two questions will tell you how many visitors you might expect from the keyword.
Then you'll need to analyze your competitors keywords and estimate how many and what type of links you'll need to achieve the ranking you want.
Together, that will give you a very rough estimate of how much traffic you might expect from your link building efforts.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can a company group have reciprocal links on their company websites without being penalised by Google?
A client which is part of a group of businesses all within one industry but have different purposes has come to us aith a "brilliant idea" that they all have a blog on their website that links to every business within their group. We are pretty sure that this will be seen as "black hat" by Google, but just wanted to see what you all thought? Thanks!
Link Building | | RedAntSolutions0 -
Uk link building
Hello mozzers, I have a UK website that I have slowly been building high quality links to from highly trusted websites, traffic is slowly but steadily rising. So far all the links i've built are on UK websites. I've discovered there are many opportunities to get links from loosely related US websites. Would links from highly trusted US domains help my UK rankings? Would they help, but not as much as UK links? I'd be very grateful to hear anyones thoughts on this. Thank you so much!
Link Building | | lucyN0 -
The No of Sites linking to www.apollopowersystems.com is 50 as per Alexa, but Moz shows that the no of sites linking is 23\. The no has increased in Alexa but in Moz the no is 23 since 3 months. Why is this Difference?
Hi There, As I am new to SEO, so the problem that I am listing below may seem very naive. Please help me out. Please explain me the difference between the no of backlinks of the website, www.apollopowersystems.com as per the websites below. The nos are completely different as per the websites below: As per www.moz.com the no is 23 As per www.ahrefs.com the no currently is 586 As per www.alexa.com the no is 50 Please tell me why these nos are different. Looking forward to hear from you at the earliest. Thanks in advance.
Link Building | | KDKini0 -
Link building need help
I've been doing link building for the past 2 months for a website. I've put together some blog posts and submitted them to some sites. However, I don't want to repeat the content on other sites or use the same sites again for links. The problem with this company is that nothing is happening. The last press release they issued was in 2010 and in the 4 months I've been working for them nothing has happened. I have found a few good quality websites in our niche which I could approach for links, but I want to have good content to put on them. Does anyone have any ideas as how to create content that would be suitable, bearing in mind this a B2B company.
Link Building | | AAttias0 -
Continue Building LInks After You Reach Position
Hi All, Ive been slowly building links to some of my inner pages. Ive finally reached page 1 for a specific keyword search. Should I continue building links to this page so I dont lose position? I have a campaign setup through seomoz to keep track. Thanks!
Link Building | | TP_Marketing0 -
Does the ratio of external nofollow links to external "do follow" links matter in terms of SERPs ranking?
My site has an external link nofollow:dofollow ratio of approximately 1:1 That is, there are about as many nofollow external links as "do follow" external links. I have an impression that the ratio of no-follow to "do follow" links is a factor in the way that our website shows up in SERPs. I have the impression from reading a variety of sources, and from looking at Seomoz, that calculate "trust" factors as if they mattered (in SERPs), that seem to value a relatively low nofollow:dofollow ratio. Am I correct about that? Thanks,
Link Building | | tcolling
Tim PS - I don't know whether or not this matters, but our website is at: www.trustworthycare.com - Tim0 -
I am looking for a link building service, recommendations?
I am looking for a link building service, are there any recommendations or tips I need to consider. With so much to sift through on the web I figured I could get some good advise from the Moz community. Thanks!
Link Building | | d25kart0 -
Outsourcing Link Building - What Low LEvel Links Should One Start With 1st
Outsourcing Link Building - What Low Level Links Should I start with if my interest is get free immediate traffic as a direct result from placing links or what ever out there and what should I outsource 1st and why ? What questions should I ask my self that will help me determine where I should start with low level links ?
Link Building | | helpwanted0