Organizing Website Content
-
Hey everyone!
I am looking for some opinions on organizing website content. Here are two thoughts. I am open to alternative suggestions as well. Thanks for any consideration in this matter!
**Aviation Supply Store Thought A **
**Helicopters Airplanes Rockets **
Helicopter engines Airplane engines Rocket engines
Helicopter Fuels Airplane Fuels Rocket fuels
Helicopter Accessories Airplane Accessories Rocket Accessories
Aviation Supply Store Thought B
Engines Fuels Accessories
Helicopter Engines Helicopter Fuels Helicopter Accessories
Airplane Engines Airplane Fuels Airplane Accessories
Rocket Engines Rocket Fuels Rocket Accessories
I simply chose aviation as an example. I'm just having difficulty deciding on how best to catagorize.
Thank You!
-
Boomajoom, I like that idea. Space is a little bit of an issue right now, but I will keep that thought around for a while. Thank you!
-
I am wondering about the possibility of duplicate content as well. In terms of key word research. They are all pretty strong. Hmmm, I am going to be giving it more thought for now. Thanks again.
-
Hi Mark, thanks for the reply. I was thinking the same thing; although I was also worried a bit about duplicate content issues as Margarita S has mentioned. Titles and Headings could be fairly similar excluding the aircraft type. Could this be a duplicate content issue?
-
Agree with the suggestion about doing keyword research. Assuming that checks out for you, why not categorize according to both ideas? Have the largest volume categories at the top, say thought A, and do the thought B categories in a sidebar?
-
Hi Quilbur,
Honestly, the best suggestion I have for you is to do some keyword research and get a sense of how your target audience is searching for the content you have. I think that will be the most useful way of doing it. Also, assess if there's some overlap on the content you have. Would you be duplicating content if you talk about "helicopter fuels" and "airplane fuels"?
Hope this helps!
MS
-
Quilbur- You always want to categorize by the most specific heading......this will always help you in both paid and organic search results.......
Airplane, helicopter and rocket are much more specific search headings....then your subheadings of engines, fuels and accessories make more sense as secondary keywords........
Hope this helps.
Mark
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How long does Google indexes the website after algorithm update?
I've noticed that the page ranks for some queries were improved unexpectedly, without any actions from my side. Is it possible that this improvement is connected with with Google algorithm update Sep, 4-5?
Algorithm Updates | | AurigaPR0 -
Thousands of duplicate website links at "Who links the most" in Google webmasters. Any risk being duplicate website links pointing to website?
Hi all, As I mentioned some days back here, our duplicate website got indexed a month back. Unfortunately there are links to our original website. I noticed that thousands of links are from our duplicate website at "Links to Your Site". Will this hurts? Now we have blocked the duplicate website getting indexed. What to do to remove these links from "Who links the most"? Thanks
Algorithm Updates | | vtmoz0 -
Primary keyword in every page title of website
Hi all, We can see many website page titles are filled with "brand name & primary keyword" at suffix. Just wondering how much this gonna help. Or can we remove "primary keyword" from other non-relevant pages and limit the same to important pages to rank well? Thanks
Algorithm Updates | | vtmoz0 -
How to use MOZ to improve my website
Hi, I am new for MOZ, have no idea how to improve my website with the function of MOZ, can anyone share their experience for using MOZ service. the more detail the better! Thanks a lot in advance! John Thanks for helps for everyone, it took me some time to read each answer, and also spend few days to study MOZ. My initial conclusion is the function of MOZ is to promote the idea of SEO, but not provide any specific SEO service for specific website except for some tools and report. So I am missing or misunderstanding MOZ's service, it will be always welcome to help me out by correcting my opinion. Anyway, thanks again for all the time you've given to me, and good to you all! -John.
Algorithm Updates | | Steplead1 -
Website dance on Google Map results and organic seo results
My website is daily showing different position on maps.google.com and for the last few days like yesterday it was on 21st position on some keyword and today it is no where and same with other keywords. Is this a Google Dance ?? what can be its period ? and what is tyhe solution to handle it ??
Algorithm Updates | | mnkpso0 -
Frequency & Percentage of Content Change to get Google to Cache Every Day?
What is the frequency at which your homepage (for example) would have to update and what percentage of the page's content would need to be updated to get cached every day? What are your opinions on other factors.
Algorithm Updates | | bozzie3110 -
Should you include Website Title in all page title tags?
We recently spent analyzing some of the best SEO software companies on the U.S. market fishing for the best practices in SEO and I saw one thing in common : They all had website titles in all the page title tags separated by " | " Is that the best practice for SEO or is it just for Branding? Interestingly enough, the website titles were completely unrelated to the pages' content or keywords. (Here's my personal opinion on what it looked like: "riding on a bicycle" | Ferrari ) But when I looked up the keywords ... ranked #1 or #2 spots, in some serious competition. (So in the example above, "bicycle" would be in the top spot)
Algorithm Updates | | HMCOE0 -
Can I have the same item description on Amazon, eBay and my website?
Hi guys, After looking on the Internet and reading the Learn SEO section on this site, I've realised that Google doesn't like duplicate content and penalises it, whether that's duplication on your own site or of another site's content. We are an online retailer currently selling on different platforms including Amazon, eBay and our own ecommerce webstore. Is it okay to have the same item description (i.e. main page copy) on each of these sites, or will our search rankings get negatively impacted? Thank you in advance, I have researched on this issue also but I couldn't find a concrete answer. Tanay
Algorithm Updates | | goforgreen0