Ecommerce: Add new range to current website or Create a new one
-
Hello,
I run a website called easywatering.co.uk. We rank well for keywords in our industry in the UK selling Garden Irrigation. This is very much a summer business.
My directors are saying that they want to start selling winter products (that have no relevancy for the keywords we target). They also want to keep costs down by using easywatering.co.uk to sell this new product line.
If we do start targeting for new keywords that are out of our current industry, do you think that we would dilute the current content and therefore reduce our relevancy for the keywords? Or do you think that we would be fine to start targeting for new keywords in a different industry sector?
-
I agree with Ben.
I also believe that those new products should be somewhat relevant to your domain easywatering.co.uk and/or your business. DOn't be spamming just to try and land business.
-
You won't reduce your relevancy however you will have to do some work with your site architecture.
At the moment your top nav is pretty extensive and adding extra links to new product lines might damage user experience. So you'll need to remove some of your current links or rehaul your design in order to add new categories.
Continuing on the same domain is definitely the right thing to do however as your new content will benefit from the link equity you have already built up.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking Issue for New Site
Hi all, I have got a specific SEO challenge. 6 months ago, we started to build an eCommerce site (located in the UK). In order to speed up the site launch, we copied the entire site over from an existing site based in Ireland. Now, the new UK site has been running for 5 months. Google has indexed many pages, which is good, but we can't rank high (position: between 20-30 for most pages). We thought it was because of content duplication in spite of different regions. So we tried to optimize the pages for the UK site to make them more UK-related and avoid content duplication. I've also used schema to tell google it's a UK-based site and set up Google my business and got more local citations. Besides, If you could give me any suggestions, it'd be perfect.
Intermediate & Advanced SEO | | Insightful_Media
Thank you so much for your time and advice.1 -
The client wants to close the current e-commerce website and open a new one.
The client wants to close the current e-commerce website and open a new one on a completely different engine without losing income. I have no idea how to approach this topic. Old site has over 100 000 pages, and in terms of SEO is quite great - we hit almost every important keyword in our niche but thanks to heavy modifications of source code site become unmaintainable. Content on new shop will be almost 1:1 with old page but: domain will be different (I can't explain to the client that this will damage our core brand). Beacuse of that I'm forcing idea of going with brandname.com/shop domain instead of newshop.com beacuse our main brand is well known to our customers, not as much as old shop but still better than new shop brand. engine and design will be different we will lost almost 30 000 backlinks. budget: only IT. No content and seo tools budget. BONUS: client hired before me some "SEO magician" - now SEO audit score with tools like ahrefs etc. is around 6 - 12% for 100 000 pages on new shop. Great. Does anyone have idea how to approach such task with minimal losses?
Intermediate & Advanced SEO | | meliegree0 -
New site, new URL, lots of custom content. Load it all or "trickle" it over time?
New site, new URL, lots of custom content. Load it all or "trickle" it over time? Would it make a difference in terms of ranking the site? Interested in your thoughts. Thanks! BBuck!
Intermediate & Advanced SEO | | BBuck0 -
One word Keywords
Hey as you know that as a seo we are, we always optimize keywords which are at least 2 words, and lets say I'm trying to optimize a page for terms like "man clothing, man london clothing, man great collection, man stylus collection" and as you can guess I optimize this pages for this keywords by inputting them into title heading tags and body.
Intermediate & Advanced SEO | | atakala
So my question is , what if google takes "man" phrase from my 2 words keywords, and pretend as a my keyword. (I mean what if google thinks my keywords is man because as you can see in all of the keywords "man" is in all of them.)
And what if Google thinks the density of "man" probably would be %20 which is astronomic number.? Sorry for my bad english.0 -
Ecommerce URL's
I'm a bit divided about the URL structure for ecommerce sites. I'm using Magento and I have Canonical URLs plugin installed. My question is about the URL structure and length. 1st Way: If I set up Product to have categories in the URL it will appear like this mysite.com/category/subcategory/product/ - and while the product can be in multiple places , the Canonical URL can be either short or long. The advantage of having this URL is that it shows all the categories in the breadcrumbs ( and a whole lot more links over the site ) . The disadvantage is the URL Length 2nd Way: Setting up the product to have no category in the URL URL will be mysite.com/product/ Advantage: short URL. disadvantage - doesn't show the categories in the breadcrumbs if you link direct. Thoughts?
Intermediate & Advanced SEO | | s_EOgi_Bear1 -
Remove Google penalty or make a new website, Which is better??
My local website was hit by google and I have done all steps to remove the penalty, But it's still not ranked. So it is better to make a new website with new content and start working on it?
Intermediate & Advanced SEO | | Dan_Brown10 -
URL for New Product
Hi, We run an established website (mindflash.com) selling online training software. We are getting ready to launch a new section of the site where our users can sell their own online training programs. This will be branded as the 'marketplace'. This section will have a main page, category pages, tag pages, search and individual course pages. In our URL structure, I'd love to target the word 'training courses' but I don't want to neglect the product brand either. Is it better to use /training-courses in the marketplace urls or to use /marketplace? Or is it better to use both like /marketplace-training-courses or /marketplace/training-courses? Option 1: Example main section page: mindflash.com/training-courses Example category page: mindflash.com/training-courses/software-training Option 2: Example main section page: mindflash.com/marketplace Example category page: mindflash.com/marketplace/software-training Option 3: Example main section page: mindflash.com/marketplace-training-courses Example category page: mindflash.com/marketplace-training-courses/software-training Option 4: Example main section page: mindflash.com/marketplace/training-courses Example category page: mindflash.com/marketplace/training-courses/software-training Which option is better and why?
Intermediate & Advanced SEO | | mindflash0 -
New feature on SERPs
I noticed something new on Google's SERPs today. Has this been up for a while? Has anyone else seen this. https://www.google.com/search?q=bubba+watson+wife&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a gm8rI.png
Intermediate & Advanced SEO | | MargaritaS0