Ecommerce: Add new range to current website or Create a new one
-
Hello,
I run a website called easywatering.co.uk. We rank well for keywords in our industry in the UK selling Garden Irrigation. This is very much a summer business.
My directors are saying that they want to start selling winter products (that have no relevancy for the keywords we target). They also want to keep costs down by using easywatering.co.uk to sell this new product line.
If we do start targeting for new keywords that are out of our current industry, do you think that we would dilute the current content and therefore reduce our relevancy for the keywords? Or do you think that we would be fine to start targeting for new keywords in a different industry sector?
-
I agree with Ben.
I also believe that those new products should be somewhat relevant to your domain easywatering.co.uk and/or your business. DOn't be spamming just to try and land business.
-
You won't reduce your relevancy however you will have to do some work with your site architecture.
At the moment your top nav is pretty extensive and adding extra links to new product lines might damage user experience. So you'll need to remove some of your current links or rehaul your design in order to add new categories.
Continuing on the same domain is definitely the right thing to do however as your new content will benefit from the link equity you have already built up.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Phasing in new website - new content on www2
Hi Mozzers, I'm working on a large website redesign / redevelopment project. New sections of the website will be phased in over the next 12 months. The plan is to launch all new content on a subdomain (www2.domain.com) while the old site remains on www.domain.com. There will be no duplicate content across the www and www2 sites, as old content will be removed on www as it is replaced with new content on www2. 301 redirects will also be setup from old content on www to new content on www2. Once the new site on www2 is complete, everything will be moved to www, with a robust 301 redirect setup in place. Is this approach logical, and can you see any SEO implication for managing the migration in this way? Thanks!
Intermediate & Advanced SEO | | RWesley0 -
Duplicate Content Errors new website. How do you know which page to put the rel canonical tag on?
I am having problems with duplicate content. This is a new website and all the pages have the same page and domain rank, the following is an example of the homepage. How do you know which page to use the canonical tag on? http://medresourcesupply.com/index.php http://medresourcesupply.com/ Would this be the correct way to use this? Here is another example where Moz says these are duplicates. I can't figure out why because they have different url's and content. http://medresourcesupply.com/clutching_at_the_throat http://medresourcesupply.com/index.php?src=gendocs&ref=detailed_specfications &category=Main
Intermediate & Advanced SEO | | artscube.biz0 -
Please select one, out of two
Which theme is more SEO friendly and Fast loading? Both on desktop and Mobile http://demo.mythemeshop.com/blogging/2014/03/26/age-steel/ Or http://demo.tagdiv.com/newsmag/td-post-cruise-2015-swim-trend-blurred-lines/
Intermediate & Advanced SEO | | Hall.Michael0 -
Two websites (Domains) with same content for more than 4 years which one to choose now?
Hi, I need help with this decision, thanks in advance. My client has 2 websites but they have the same content: one has 4 years http://radiocolombia.com.co/ and the the other one 7 years: http://radiocolombiainternacional.com/web/ This content has been duplicated for years, how do I know which website is more relevant for google? we have to pick one. Please any advice? Thanks, David
Intermediate & Advanced SEO | | seoweb330 -
Merging websites
My company (A) is about the merge with another company (B). The long-term plan is not to keep their brand or website. In terms of the merge process, I have been doing a bit of research and this is how I'm thinking about doing it so far., which is open minded about changing... On the homepage of company B, do a 302 redirect to an information page on the same website which details the merger. This will only be for a year. After a year has passed, do a 301 redirect to the homepage of company A Do 301 redirects from all other pages to similar pages on company A. For pages that don't correspond, either do a 302 to the 'merger detail page', or do a 301 to the homepage of company A. Bring across any content that is effective at driving traffic. Contact all high authority websites that have links to company B and request for them to be updated. Any tips/corrections appreciated. Stu
Intermediate & Advanced SEO | | Stuart260 -
How important is the optional <priority>tag in an XML sitemap of your website? Can this help search engines understand the hierarchy of a website?</priority>
Can the <priority>tag be used to tell search engines the hierarchy of a site or should it be used to let search engines know which priority to we want pages to be indexed in?</priority>
Intermediate & Advanced SEO | | mycity4kids0 -
Different domains for multilingual website
Hey guys, A site that I'm currently working on as different domains for each website language. So for example: word1word2.com for the english version word3word4.com for the french version word5word6.com for spanish version .... Is it better to move all of the different languages to the same domain and use subfolders for each language /fr/... Please note that the domains being used bring in organic traffic as well as they are EMDs. Thank You.
Intermediate & Advanced SEO | | BruLee0