Does it really matter to set 301 redirect for not found error pages?
-
I've very simple question for not found error pages. Does it really require to set up 301 redirect for all not found error pages which detected in Google webmaster tools? Honestly, I don't want to set 301 redirect exclude externally connected pages. So, what will impact on ranking after follow this process?
-
If you just allow the link to go 404, google will notice that you have a fault on your site - and no juice will be passed from the linking part. If Google is the one ranking your page, sending you customers and perhaps (as in our case) gives you 30% of your customers online -Then you dont want them to see any faults on your site!
If you 301, juice will be passed and you have the chance to present interesting stuff for the users (potential customers) that have clicked the link ...
Good links are hard to get, so you should nurture them. Make sure they reach a related page/product - add a 301-text message serverside, telling the potential customer that this merchandise is out of stock, not produced anymore or whatever reason. Depending on your company-type, make it personal: "Hi. Sorry we're aout of stock on this product. Sorry. Regards Tina, Salesmanager (add image)"
Google gave you GWT for a reason. Make sure you weekly take care of faults listed in there, and take them serious. Dont bite the hand that feeds you ;o)
I dont know the structure of your site, but we did some serverside-301-automatics, redirecting old product-pages to nearest avaiable product:
/travel/spain/mallorca/alcudia/non-existing-hotel -->
/travel/spain/mallorca/alcudia
On single info-pages we found relevant pages. All redirects came with a 301-message displayed on page, telling customers why we send them somewhere else.
-
I would 301 the ones from links high ranking domains. We had some links that had a session variable that needed redirected. If you do not want to redirect a lot of links you can always do something clever with your 404 page. If the 404 has call to action on it you should be fine.
-
The main reason for 301s is so you dont lose traffic as SERPS sometimes dont update for a while. It carrys your Link Juice to the URL you re-direct it to which can improve your SERPS so you don't have to start your SEO from scratch. So it is quite important if you've done backlinking etc, if it's just a basic page I would still 301 it to keep Google happy.
I'm no expert, i'm sure someone will give you a more detailed answer.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Temporary redirect from 302 to 301 for PNG File?
#302HTTP #temporaryredirect
Technical SEO | | Damian_Ed 0
Hi everyone, Recently I have faced a crawl issue with my media images on website. For example this page url https://intreface.com/wp-content/uploads/2022/12/Horion-screen-side-2.png has 302 HTTP Status and the recommendation is to change it 301. I have read the article on temporary redirections here:
https://moz.com/learn/seo/redirection?_ga=2.45324708.1293586627.1702571936-916254120.1702571936
but its not written here how to redirect in my HTML 1 image url not the landing page.
Screenshot 2023-12-15 at 11.02.40.png
I have messaged to MOZ Support but they recommended to go for the MOZ Community!
Screenshot 2023-12-15 at 11.06.02.png Could you assist me wit this issue please? I can reach HTTML of the necessary page and change what I need for permanent redirection but firstly I need to understand how to do that correctly.0 -
I've consolidated other domains to a single one with 301 redirects, yet the new domain authority in MOZ is much less that the redirected ones. Is that right?
I'm trying to increase the domain authority of my main site, so decided to consolidate other sites. One of the other sites has a much higher domain authority, but I don't know why after a 301 redirect, the new site's domain authority hasn't changed on over a month. Does MOZ take account of thes types of things?
Technical SEO | | bytecgroup2 -
Can you 301 redirect a page to an already existing/old page ?
If you delete a page (say a sub department/category page on an ecommerce store) should you 301 redirect its url to the nearest equivalent page still on the site or just delete and forget about it ? Generally should you try and 301 redirect any old pages your deleting if you can find suitable page with similar content to redirect to. Wont G consider it weird if you say a page has moved permenantly to such and such an address if that page/address existed before ? I presume its fine since say in the scenario of consolidating departments on your store you want to redirect the department page your going to delete to the existing pages/department you are consolidating old departments products into ?
Technical SEO | | Dan-Lawrence0 -
Page rank 2 for home page, 3 for service pages
Hey guys, I have noticed with one of our new sites, the home page is showing page rank two, whereas 2 of the internal service pages are showing as 3. I have checked with both open site explorer and yahoo back links and there are by far more links to the home page. All quality and relevant directory submissions and blog comments. The site is only 4 months old, I wonder if anyone can shed any light on the fact 2 of the lesser linked pages are showing higher PR? Thanks 🙂
Technical SEO | | Nextman0 -
Permanent 301 redirects vs canonical urls?
Im moving a website that was .php to wordpress with a few static HTML pages. Which is better use permanent 301 redirects and delte the old pages, leave the old pages and use canonical urls and 301 redirects or something else?
Technical SEO | | senith0 -
Minisites - 301 Redirect or Links to Main site
Not sure whether this is considered black hat or not but I know it is done and I would like to know which is the most effectrive method. If you were to acquire multiple sites in the same niche to your main site (either by buying existing sites or perhaps registering expired domains) which already had strong aged backlinks, is it better to either: a) 301 the new domain to the main site (or a subpage perhaps) b) create 'minisites' on the new domains (trying to mirror the URL structure of the previous incarnation if possible to scoop up and remaining inbound backlink juice, on seperate IPs to the main site as well) and then place several links to the main site & subpages. Would the decay of link juice through 301's mean you lose benefit that way or is it the same as a normal link? Would the 301 method mean any IBL's into URL's other than the homepage be lost? The homepage of the minisite will likely have 4 or 5 internal links so will this dilure the effect of the links to the main site? Thanks in advance!
Technical SEO | | OzDave0 -
Is a 302 redirect the correct redirect from a root URL to a detail page?
Hi guys The widely followed SEO best practice is that 301 redirects should be used instead of 302 redirects when it is a permanent redirect that is required. Matt Cutts said last year that 302 redirects should "only" be used for temporary redirects. http://www.seomoz.org/blog/whiteboard-interview-googles-matt-cutts-on-redirects-trust-more For a site that I am looking at the SEO Moz Crawll Diagnostics tool lists as an issue that the URL / redirects to www.abc.com/Pages/default.aspx with a 302 redirect. On further searching I found that on a Google Support forum (http://www.google.com/support/forum/p/Webmasters/thread?tid=276539078ba67f48&hl=en) that a Google Employee had said "For what it's worth, a 302 redirect is the correct redirect from a root URL to a detail page (such as from "/" to "/sites/bursa/"). This is one of the few situations where a 302 redirect is preferred over a 301 redirect." Can anyone confirm if it is the case that "a 302 redirect is the correct redirect from a root URL to a detail page"? And if so why as I haven't found an explanation. If it is the correct best practice then should redirects of this nature be removed from displaying as issues in the SEO Moz Crawll Diagnostics tool Thanks for your help
Technical SEO | | CPU0 -
301 redirect on the root of the site
Due to some historic difficulties with our URL Rewriter, we are in the position of having the root of our site 301 redirected to another page. So the root of our site: http://www.propertylive.co.uk/ has a 301 redirect to: http://www.propertylive.co.uk/home.aspx We're aware that this isn't great and we're working to fix this completely, but what impact will this have on our SEO?
Technical SEO | | LianWard860