How to Link a Network of Sites w/o Penguin Penalties (header links)
-
I work for a network of sites that offer up country exclusive content. The content for the US will be different than Canada, Australia, Uk, etc.… but with the same subjects.
Now to make navigation easy we have included in the header of every page a drop down that has links to the other countries, like what most of you do with facebook/twitter buttons. Now every page on every site has the same link, with the same anchor text.
Example:
Because every page of every site has the same links (it's in the header) the "links containing this anchor text" ratio is through the roof in Open Site Explorer. Do you think this would be a reason for penguin penalization?
If you think this would hurt you, what would you suggest? no follow links? Remove the links entirely and create a single page of links? other suggestions?
-
If 50% of your links are [Exact] keywords, there is a good shot of the penguin.
I would recommend going back and changing the links from the [Exact] terms to the brand name.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links to category pages unnatural?
If people are linking to your site, it would seem natural that the vast majority of those links would point to the homepage, product page, or a article/content page. Let's say you have 100 links pointing to your site, and 40 of them are pointing to category pages. Would this seem unnatural? Does Google or other search engines have a way of determining this as a factor in ascertaining whether the links are natural or not? Is there a rule of thumb when it comes to the pages that are linked to on your site?
Algorithm Updates | | inhouseseo0 -
Duplicate Product Pages On Niche Site
I have a main site, and a niche site that has products for a particular category. For example, Clothing.com is the main site, formalclothing.com is the niche site. The niche site has about 70K product pages that have the same content (except for navigation links which are similar, but not dupliated). I have been considering shutting down the niche site, and doing a 301 to the category of the main site. Here are some more details: The niche sites ranks fairly well on Yahoo and Bing. Much better than the main site for keywords relevant to that category. The niche site was hit with Penguin, but doesn't seem to have been effected much by Panda. When I analyze a product page on the main site using copyscape, 1-2 pages of the niche site do show, but NOT that exact product page on the niche site. Questions: Given the information above, how can I gauge the impact the duplicate content is having if any? Is it a bad idea to do a canonical tag on the product pages of the niche site, citing the main site as the original source? Any other considerations aside from duplicate content or Penguin issue when deciding to 301? Would you 301 if this was your site? Thanks in advance.
Algorithm Updates | | inhouseseo0 -
How do I code SEO for a secondary site without impacting the main site?
We have a secondary site for our online magazine, how do I code the SEO so I don't steal links from the main site?
Algorithm Updates | | gacwebteam0 -
Google sets brand/domain name at the end of SERP titles
Hi all, I am experiencing that Google puts our domain name at the end of the titles in SERPs. So if ia have a title: "See our super cool website", Google would show "See our super cool website - Betxpert.com" in the SERPs Well. This is okay. Apart from the fact that i myself often put the brand name in the title AND the fact that Google mispells the site name. The brand is BetXpert with a upper case X...so when i get a SERP with "See our super cool website - BetXpert - Betxpert.com" I am annoyed 🙂 Any one out the know how to tell Google the EXACT brand name, such that they do not set a value the site owner does not want to have? -Rasmus
Algorithm Updates | | rasmusbang0 -
Why do weaker competitors on open site explorer outrank me on SERP
Hi I am new to the whole SEO + marketing and was just wondering why the competition is doing better in SERP they are all in the top 1-5 positions; however i am 5th on page 2 ?? after doing a site explorer analysis i found that I am beating them in all aspects, my site is sparrowmakeup.com.au keyword is "makeup artist sydney' any suggestions on how to increase my SERP would be helpfull.
Algorithm Updates | | EdsonGroupMedia1 -
Is it wise to conduct a link building campaign to a Google+ Local page?
Is it wise, while doing a link building campaign to not only focus on the main website target page, but also the Google+ Local page? Here are two strategies I was thinking of using: 1. Conduct a city specific link building campaign to direct traffic to the location specific page on the main website AND the Google+ Local page. 2. Use the main website to direct traffic to each cities specific Google+ Local page. Does it make sense to drive links to a Google+ Local page? It does to me, but I haven't seen anything written about that yet... or perhaps I've just missed it along the way. I'd love to hear the communities thoughts. Thanks! Doug
Algorithm Updates | | DougHoltOnline0 -
Penalty for Mixing Microdata with Metadata
The folks that built our website have insisted on including microdata and metadata on our pages. What we end up with is something that looks like this in the header: itemprop="description" content="Come buy your shoes from us, we've got great shoes."> Seems to me that this would be a bad thing, however I can't find any info leaning one way or the other. Can anyone provide insight on this?
Algorithm Updates | | markcely0 -
Any health bloggers/writers out there want to help in an experiment?
Hey mozzers, I'm trying a post-penguin experiment with a brand new website. New domain, separate hosting from all my other stuff, all that. It is run on an article script that allows new authors to make articles and post them. It is all health related and there are no other topics. I'm trying to see if a brand new site can get something to rank quickly with no SEO being done. No links of any kind, just social media sharing of articles. Authors can put links in their articles to anywhere they want, so if you want to help your health site out with a link, go for it. I'm looking for any writers who want to join us in this experiment. i figure if we get a lot of content on there, all original, no spun, natural links, we can do well. if so, I'm abandoning all penguin hit domains and starting over. And you all can get some links out of it. I've already got me and my employees, so the more the merrier. Just let me know if interested.
Algorithm Updates | | DanDeceuster2