Does posting an article on multiple sites hurt seo?
-
A client of mine creates thought leadership articles and pitches multiple sites to host the article on their site to reach different audiences.
The sites that pick it up are places such as AdAge and MarketingProfs and we do get link juice from these sources most of the time.
Does having the same article on these sites as well as your own hurt your SEO efforts in any way? Could it be recognized as duplicate content?
I know the links are great just wondering if there is any other side effects especially when there are no links provided!
Thank you!
-
It depends. If the article goes on your site first it gets indexed and all the credit. If someone takes it for their own usage and does not link back to you it can hurt them. If they syndicate your article and trackback to the original, AKA the first one indexed they will not be punished.
-
There is a larger issue at play here.
Submitting the same article to multiple outlets is a sure way of pissing off editors and destroying relationships. It could be seen as less than exemplary conduct. I speak as a former editor.
If your client is a thought leader, the best bet is to submit one article to one outlet. Which is not to say you can't write another article for another publication that is a variation on the theme.
I work with thought leaders in several fields. Guest blogging is a hugely effective technique. The outlets are thrilled to get a free article from a leading expert that is far more authoritative than what they usually publish.
But you must insist on a link back or there is no SEO benefit. (There may be a marketing and branding benefit.) Often the link back can be done in the author's note. Even better is getting it in the text in a natural way. And you have to be relentless is ensuring the links actually appear. Not infrequently, you have to follow up post-publication.
My strategy is to time the guest blogging activity to coincide with the release of research or an e-book. We target 5-7 leading publications. Each gets an original and unique article that focusses on one aspect of the material. The articles on the third-party sites point back to the full version on our own site.
Just to be clear: we're not talking about cutting and pasting. We're talking about an original article customized to the third-party site and its audience that may have go through several drafts.
It's quite a bit of work, but it pays off. Big time.
These days, I call myself a web strategist. But sometimes I also act as a content strategist. I really think this is the future of our industry, post Panda and Penguin.
-
If the text is exactly the same in each article then yes, Google looks for large chunks of duplicate text. Usually the way to do this would be to rewrite the article for each site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My site Metrics are not as per they should
Hi, I am regularly making links on my site to improve its metrics but i am confused how other people fastly improve their DA/PA and my DA/PA is not improving with that site. The same happened with spam score. It has been a month i disavow my links having spam score but instead of decrease in it, my spam score increased. Please advice. Is there any special way to use that help moz crawler to check site and update accordingly? Please help
Technical SEO | | AzadSeo37310 -
Moving site from html to Wordpress site: Should I port all old pages and redirect?
Any help would be appreciated. I am porting an old legacy .html site, which has about 500,000 visitors/month and over 10,000 pages to a new custom Wordpress site with a responsive design (long overdue, of course) that has been written and only needs a few finishing touches, and which includes many database features to generate new pages that did not previously exist. My questions are: Should I bother to port over older pages that are "thin" and have no incoming links, such that reworking them would take time away from the need to port quickly? I will be restructuring the legacy URLs to be lean and clean, so 301 redirects will be necessary. I know that there will be link juice loss, but how long does it usually take for the redirects to "take hold?" I will be moving to https at the same time to avoid yet another porting issue. Many thanks for any advice and opinions as I embark on this massive data entry project.
Technical SEO | | gheh20130 -
Coming soon SEO
Hi, I was wondering what is the best practice to redirect all the links juice by redirecting all the pages of your website to a coming soon page. The coming soon page will point to the domain.com, not to a subfolder. Should I move the entire website to a subfolder and redirect this folder to the coming soon page? Thanks
Technical SEO | | bigrat950 -
Mobile site SEO: faulty redirects.. 204! help pls!
Hello, I have recently read that a m.site.com should provide the same number of pages as the non-mobile site. Is this so? Is this why my mobile site won't rank? Our competitors have their standard websites showing up before our m.website.com version... Also, do I have to get a whole new set of mobile links for my mobile site? In WT, I am seeing absolutely no inbound links, which seems odd? Any help would be greatly appreciated. 🙂 Thanks in advance
Technical SEO | | lfrazer0 -
Is it a good idea to make 301 from a site which you know google has banned certain keywords for to a new site with similar content
Here is a short question re. 301. I read Dovers article on how to move an old domain to a new one. Say you have been a little inexperienced regarding linkbuilding and used some cheap service in the past and you have steadily seen that certain keywords have been depreciating in the SERP - however the PR is still 3 for the domain - now the qustion is should you rediect with a 301 in .htaccess to a new domain when you know that google does not like certain keywords with respect to the old site. Will the doom and gloom carry over to the new site?
Technical SEO | | Kofoed0 -
Help with SEO
Hello, I am brand new to SEO and I'm learning on the go everyday. I am having issues with Google and getting any sort of ranking or analysis or even just traffic reports. I understand the site has never really been optimized so it might really not have any reports. So basically my real question is what helpful tricks or hints do you guys have that I can implement? Anything and everything helps. So far I have run the crawl diagnostics and I'm working on fixing the errors. Thanks fr your help.
Technical SEO | | Future130 -
How to setup tumblr blog.site.com to give juice to site.com
Is it possible to get a subdomain blog.site.com that is on tumblr to count toward site.com. I hoped I could point it in webmaster tools like we do www but alas no. Any help would be greatly appreciated.
Technical SEO | | oznappies0 -
Sub Domain SEO
I am thinking to Add Sub Domains to get better rankings for Local Searches. So I will develop City Specific Sites with Specific Language. For Example qatar.wisnetsol.com. IT will be in Arabic. If my Good standing and Ranking on Google for wisnetsol.com will help my subdomain to rank better? if we setup wisnetsol.com/qatar, how it can target Qatar in Google Webmaster tools? Will links for qatar.wisnetsol.com and wisnetsol.com are seprate? What do you think about this strategy? Is it good or bad?
Technical SEO | | Khuram0