How long can rich snippets be?
-
How long (how many words) can a description tag of a rich snippets code?
-
Technically, there no set field length generally speaking depending on what you're using them for. A Google snippet truncates anything over 156 characters though in most situations. What you put in the description COULD be used by their system to evaluate meaning though.
I would also say this - if the description "feels" like it's too long from a readability perspective, it's likely that you're not only not helping anything, and you could possibly be sending either diluted topical signals or worst case, signals that you're attempting to game the system.
Here's a good primer article on the topic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Snippet Wordpress Plugins
I have clients that are really pushing us for snippets ie for reviews and articles. any luck with any Snippet plugins for WordPress I was looking a schema pro. In addition are you seeing it helpful in SEO organic efforts?
On-Page Optimization | | netprodjb0 -
Where can we see voice search impressions/searches?
Hi Guys, As voice search seems to be getting more popular, I would like to start accounting for these searches. I've tried looking for low impressions/long tail searches in the Search Console but feel like I am just guessing which queries are search. Does anybody have any clever way of finding these searches or could you list an example of how/if you search using voice? Thanks!
On-Page Optimization | | Xtend-Life0 -
Rich snippets for multiple breadcrumbs
Hey there,
On-Page Optimization | | Supertramp
I have been playing around with rich snippets for multiple breadcrumbs for quite a bit now - without any success. It would be great if someone could point me to an example where this has been implemented correctly. I followed the Google recommendation but it doesn't seem to work for me. See also: http://searchenginewatch.com/article/2335753/Matt-Cutts-If-You-Have-Multiple-Breadcrumbs-Google-Picks-the-First-One Thanks for your help. Cheers,
Jochen0 -
Google Stopped Displaying Rich Snippets Stars
Background Google stopped displaying stars next to the website "szallas.hu" in the SERPs, eg: http://goo.gl/RXSS58 Google used to display the stars there is no technical problem, since I can see the stars in the Rich Snippet Testing Tool: http://goo.gl/bQUSNr Why did Google stop showing the stars? What can I do? I already filled in a form at https://support.google.com/webmasters/contact/rich_snippets_feedback.
On-Page Optimization | | Sved0 -
Can Sitemap Be Used to Manage Canonical URLs?
We have a duplicate content challenge that likely has contributed to us loosing SERPs especially for generic keywords such as "audiobook," "audiobooks," "audio book," and "audio books." Our duplicate content is on two levels. 1. The first level is at our web store, www.audiobooksonline.com. Audiobooks are sometimes published in abridged, unabridged, on compact discs, on MP3 CD by the same publisher. In this case we use the publisher description of the story for each "flavor" = duplicate content. Can we use our sitemap to identify only one "flavor" so that a spider doesn't index the others? 2. The second level is that most online merchants of the same publisher's audio book use the same description of the story = lots of duplicate content on the Web. In that we have 11,000+ audio book titles offered at our Web store, I expect Google sees us as having lots of duplicated (on the Web) content and devalues our site. Some of our competitors who rank very high for our generic keywords use the same publisher's description. Any suggestions on how we could make our individual audio book title pages unique will be greatly appreciated.
On-Page Optimization | | lbohen0 -
Can we listed URL on Website sitemap page which are blocked by Robots.txt
Hi, I need your help here. I have a website, and few pages are created for country specific. (www.example.com/uk). I have blocked many country specific pages from Robots.txt file. It is advisable to listed those urls (blocked by robots.txt) on my website sitemap. (html sitemap page) I really appreciate your help. Thanks, Nilay
On-Page Optimization | | Internet-Marketing-Profs0 -
Local SEO - Rich content and list of towns enough?
I'm working on creating pages to target local SEO. I've created pages for example 'wedding band london' with useful content and optimised them with title tags, alt tags etc and will continue to do so for major cities and queries where there are significant search volume. However, I also want to pickup longtail local search queries such as 'wedding band camden' etc... Will adding a list of towns somewhere on the page for each city or county help drive traffic to the site from such queries? Is so what's the best way to structure the page?
On-Page Optimization | | SamCUK1 -
How can I get on-page analysis reports ?
I started trying out seomoz' facilities as a way to give myself a checklist of things to do-and-don't while learning SEO. Faced with a ton of new and interesting information, I started optimizing my home page and writing some content that can tell a story to people in my business. So I started using on-page analysis tools. But the campaign opening screen is telling me to wait for reports approx. two weeks. There are some reports ( not so good ones, a lot to improve ) but not the one I need most: the on-page analysis one. I set up two campaigns and I have the same problem for both. Am I doing something wrong ? Can I change my pages to make this work ?
On-Page Optimization | | wiebe0