Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to save links from an old website when building a new website even if the site map changes?
-
I have a client that needs a new website with better navigation, etc. The site has been up for a number of years and has backlinks that I would like to keep when building the new site in WordPress.
-
I've used this Redirection plugin a couple times on smaller sites, makes it about as easy as possible.
-
Great answer Ryan. One more important note, If you also going to change the domain name it is important to let google know about it in google webmasters tools.
-
If its possible to fix the site without altering the directory and URL structure, that's going to be your best option.
However, I'm guessing you're going to be fixing URLs as well, and if that's the case you'll want to use 301 redirects to tell search engines where the content has gone. See http://www.tamingthebeast.net/articles3/spiders-301-redirect.htm
Finally, wherever possible try to get the owners of the sites with backlinks to update their links to you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Building for Charities?
Hello there! I'd like to get some advice/tips about link building for charities. I am doing an internship on SEO in a charity in London and I have Moz Pro to work with. So, I have to work on the links building but I don't know how to start, what value I can offer, etc . Thanks! 🙂
Link Building | | Ignacio.Puglisi3 -
Should I build internal links to my homepage?
Ive done a lot of internal linking before but its always been for other inner pages but now I need to do it for a websites homepage but this got me thinking if its even worth doing and should I be doing it at all? For the first question I was thinking that surely the homepage has more authority than any of my inner pages so how would internal links from inner pages help and for the second question Ive read a few posts like this Kissmetrics one here where it says you shouldnt do it. There are two types of links you should avoid using in your content: Homepage. Most sites have too many links to the homepage as it is. You would rather strengthen internal pages to boost the overall SEO of your site, rather than simply point more links at the homepage. https://blog.kissmetrics.com/commandments-of-internal-linking/ thoughts?
Link Building | | linklander0 -
Locksmith link building
Can anybody please give me any recommendation about a locksmith/security related websites that i can build strong/meaningful links with?
Link Building | | lockstarwi0 -
Changing links
Hi guys i wanted you views on changing the anchor text of links. I have quality links coming in but with year terms such as 2012 in there, if i want to change them all to 2013 for example would it be badly seen by Google? I cant say i feel comfortable about doing it but they are my links and are related to our products. Any advice much appreciated.
Link Building | | pauledwards0 -
Having a link from a foreign site
I just ran an OSE on a competitor of ours that they have a few links from this website, http://www.tz-online.de/ would this not damage there site?
Link Building | | ScottBaxterWW0 -
What are some good easy links to get for new sites?
We are in the process of launching a couple of new sites and while we know it will be a long process to get them to rank, achieving some long-tail keywords would be beneficial. What sites would you recommend for getting some easy links to start with that can help the indexation and ranking process along in the preliminary stages? Or another way to put the question - when you launch a new site, what steps do you go through?
Link Building | | ukss19840