Better to redirect domain or to link from home page?
-
Hi,
I have a niche directory and sometimes clients remove themselves because they have discontinued their business practice.
If they sometimes provide me with their own website (as they will no longer use it either), is it wiser for me to:
a) directly point their URL 301 to my own directory
b) keep their website as is, and add a url link to my directory in their homepage
c) keep their website as is, and add an anchored link with the industry keyword to my directory
Thanks!
D
-
Aaron,
Since there isn't cost beyond yearly domain pay to keep it up, I will go with option C.
Thanks for your explanation and recommendation!
-
I wouldn't do choice (a) because that isn't a natural redirect. With these sort of decisions, I always look at what's realistically occuring because ranking algorithms will eventually get smart enough, if they are not already there. The fact is that the client's depricated website isn't, in reality, being replaced by your entire directory.
Unique domain-based back-links are important for SEO, so I would definitely keep the site up if there isn't a lot of cost associated with it. I think option (c) would be better. Given various options, a key word anchor to your base domain is hard to beat.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I just uncovered a massive 500+ domain PBN linking to competitors
As the title, some competitors I've been watching are using a PBN they (or their agency) have built. I'm looking to get some discussion on how you approach situations like this - do you just report all of the domains to Google and pray they do something? There are 4 sites I'm looking at, all competing in the same niche with very similar websites (different branding and content, but essentially the same pages). I thought all were related, but after Excel-ing all the domains to see which overlap I've found that there's several sets; PBN 1 covers 117 domains that link to competitors A, B & C. Signaling to me that these are owned by the same person. PBN 2 links together B & C with 30 domains, PBN 3 is just C with 40 domains. PBN 4 is just B with 105 domains. PBN 5 is just A with 10 domains. PBN 6 is D by itself with more than 340 domains. Signaling to me that this one probably isn't owned by the same person. It looks like new domains are added to these PBNs every week and this has been going on for quite some time. Now, I'm fully against use of PBNs that don't use authentic websites that provide value, and I can't find any of these sites that aren't just a basic WP template with a single-word text logo followed by spun content. This is a goldmine, because according to Ahrefs these sites are pulling in well over 500,000 monthly visitors between them, and these links make up the majority of each site's link profile. If these networks were to crumble, that would open up a big opportunity for more authentic sites to rank well. How would you recommend to tackle this? Do I find example URLs and write reports for each of the 500+ domains or are there better ways of working through this?
Link Building | | Leads.Bz0 -
Backlinks from the Same Domain (But Different Pages)
Wayyy back when (in the days of yore) Mr Cutts spelled out in a video that page rank is distributed equally between the external links on the page. If there are two links on a page, each gets passed 50% of the available page rank etc. (Perhaps an oversimplification but bear with me). As a result of this, the company I worked for at the time (this was the dark ages when sidebar homepage links were in vogue) decreed that we would only ever approach a site about a link for a client once, as additional links had little extra SEO Value. Now you could argue that if there are 5 external links, each acquiring 20% of the power, and your site has 2 of those, you are getting 40% of the power, but lets forget the basic math for a minute. I have scoured the web and Mr Cutts' videos and I cannot find the answer to my question: If my site (Site A) has a backlink from SiteB Page 1, and a backlink from SiteB page 2 - does this count as two separate links in the eyes of Google? If the SAME site links out to my site, linking to different pages in different posts, does this give me more SEO benefit? Thanks for your time!
Link Building | | Turkey0 -
Transfering Page Rank to internal pages.
Hi there, I have a website with page rank 6 on its home page. I was wondering how, and which could be the best way to pass this ranking to all internal pages. Is there a way?
Link Building | | bcgroup0 -
2 links going to same domain but different pages
Hi, How is the link juice distributed when you have 2 links in the same article but they go to different pages on the same domain? I know some say if 2 links go to the same page in an article then only the first link passes juice. Would it be better to have 2 articles each having 1 link or 2 articles each having 2 links?
Link Building | | activitysuper0 -
Page links vs. domain links
Hello all, I am trying to find out how Google weighs page inbound links vs. domain inbound links. I have a domain with about 100,000 inbound links and am adding a new page to my domain which at this time has 0 links. I will be trying to outrank a competitors page that has 6,000 inbound links to the competitors page, but only has 26,000 inbound links to my competitors domain . Is there a formula or a way to know how Google values a page link vs. a domain link?
Link Building | | digitalops0 -
Page Authority & Domain Authority
Hi Guys, I am trying to educate myself a much as possible about link building to get higher positions. Please can you tell bit more about Page Authority & Domain Authority ? Also how important are these factors really? Thanks Gareth
Link Building | | GAZ090 -
Is there a way to optimize our other domains for our primary domain?
Hi guys, At the moment we have our main website that is at .com We have also bought all the other domains that are available, such as: org.uk, .jp, .it, .mobi, co.nz, co.za, com.au, .cn and .eu Is there a way we can make these domains work for us a bit more? Currently they all just redirect to .com. Would it be better to put a holding page with a link to us and then a redirect on?
Link Building | | Benj250 -
Local Search Citation Building - 2 links on 1 page?
I have the opportunity to display information about a business on a handfull of high PR web pages (with relevant content, not directory listings). I'd like to use these listings to build local search citations and homepage authority/rank for chosen anchortext. The format allows name, address, phone number, email & url plus a description of the business (short paragraph that can contain a link) - see below. Should I link from the homepage url and body anchor text? Will search engines ignore the anchor text used in the 2nd link? Example Limited, 123 Example Road, London N12 3AA United Kingdom Tel: 020 712 3456 Email: ** hello@example.com** **Web: www.example.com ** A unique service offering special widgets to customers in the London area
Link Building | | Tman30