Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Google Places / Map Results CTR vs Top Organic Result
-
I have a client who is currently ranking close to the top of the Google Places results for a handful of important local keywords.
They have a competitor who is pretty consistantly ranking in number #1 and #2 organic positions, above the Places results.
Does anyone know the average click through rates for results similar to these? Do the #1 and #2 organic positions still outperform the lower placed Google Places (with side map) results when the search intent is very local?
I just wonder if they are possibly in a better position as-is if people are more likely to use the map or places listings on the SERPs page, rather than click through to another site.
Thanks
-
Haha - I didn't notice that, actually. Here are a couple more links, too, David, that might be good to look at:
http://searchengineland.com/mediative-eye-tracking-google-maps-study-100783
http://results.mediative.ca/Mediative_White-Paper-Google-Places-on-the-iPhone.html
So glad the first one was helpful.
-
...and ironically enough, that post links to another, right back here on SEOmoz blog!
http://www.seomoz.org/blog/eyetracking-google-serps
-
Very awesome, just what I was looking for.
Thank you!
-
Hi David,
While I don't have explicit CTR data to share with you, I do believe you will like this eyetracking article:
http://connect.icrossing.co.uk/eye-tracking-experiment-google_7109
In one of the screenshots, you can see the greater heat in the local area of the page, vs. the upper organic results.
Does this help with your query?
-
Thanks for your input, Chenzo.
-
A heat map on specific Google SERPs would be awesome, if it were possible.
-
Being on number 1 is always better then number 2 but if the 2<sup>nd</sup> place is of Google place with the map with it I guess it should attract more eye balls but to be sure why not you play a heat map on SERP results to have an idea! #justsaying
-
David, I have exactly the same issue with a few clients myself and what I have found is, if the client is a business that caters to just one specific area vs a larger span then the click throughs will vary and the customer reviews with close proximity of location tend to do best.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does google index html5 tracks (captions) for videos?
If we add the <track> tag next to a html5 video, with a Web Video Text Tracks Format (WebVTT) file for video subtitles / captions will google visit that and index it?
Image & Video Optimization | | ismgadmin0 -
Best way to manage multiple Google My Business accounts as a marketing agency?
As marketing agency we have for each client a Google My Business account. This means that we have more than 100 Google My Business accounts. We know that GA has a limit of 100 analytics accounts (free version), but is there a limit in Google My Business too? For now, we have created multiple accounts that own different Google My Business accounts of our clients. Can I just change all the different e-mail accounts of our marketing agency and change it to one? So we can manage all the Google My Business accounts of our clients in one e-mail account?
Image & Video Optimization | | conversal0 -
My wistia videos are not being index by Google. Does anyone know what can be happening?
I have the wistia site map on my robots.txt file and I also manually submit the site map to google. It shows that my videos were submitted successfully but they are not being indexed. Thanks
Image & Video Optimization | | bedbugsupply0 -
Practice Name vs. Dr. Name in Local Search
I wanted to get some opinions on an interesting situation for local search. Many doctors and dentists are found in one of two ways online: Their name and title, e.g. Dr. James A. Smith, MD Their practice name, e.g Smith Plastic Surgery, P.C Often sites like Healthgrades are providing data on the doctor him or herself, and the information can be tough to switch out. At the same time, there's a tendancy on the Dr's part to want to be listed as their practice name. Their site is often set up that way. How are you handling this kind of setup? Have you found a way to reliably associate (and format) a practice and doctor's name in a listing, in such a way that doesn't violate Google's quality guidelines? I know the drill for handling a doctor within a hospital, but this is a slightly different situation...
Image & Video Optimization | | BedeFahey0 -
Google Places with locations inside of a mall
I got a great question from a franchise owner today regarding Google Places for his business. His businesses are all in malls. With Google Places there is an emphasis on using consistency and full contact details, as we well know. The issue is his locations are in a mall and don't have a physical address to receive mail or verify their address. Is there a way to leverage Google Places in this kind of situation, or do you just use the general mall address?
Image & Video Optimization | | SarahGoliger0 -
How to Fix Issue for Inactive Products in Google Merchant Center?
Today, I was checking my Google merchant center account. I come to know that, there are 145 inactive products are available from product feed. I have checked few products manually and found following error. "The URL specified in your data feed wasn't working correctly when we reviewed this item." You can view more by attached image. I have checked my URLs and it's working well. There is no issue in URL. So, How do I fix issue? 6327664099_0430ef187e_b.jpg
Image & Video Optimization | | CommercePundit1 -
Getting reviews to stick on Yelp & Google
Do you have any tricks to getting reviews to stick on yelp? Whenever we ask out customers to review us on there their reviews end up getting "detected" as fakes. I have tried it out myself, and the only way i've gotten them to stick is making several reviews of various different local businesses with average ratings and then dropping one in for the client with a better rating. Perhaps this is a little on the blackhat/greyhat side of things. But if our customers are legitimatly trying to review us and it doesn't stick, i don't feel all that bad taking this route, the only real problem is time consumed. What about google? has anyone had any luck gaining more reviews for their client on google?
Image & Video Optimization | | A Former User0 -
YoutTube vs Vimeo
I am just wondering if there are any SEO considerations when uploading a video to either YouTube or Vimeo? Should i choose one over the other or is it okay to upload to both? Haven't stepped into the video part of SEO waters before 🙂
Image & Video Optimization | | itrogers0