Welcome to the Q&A Forum

I'm curious to know what us MOZ folks have to say about an update on Google.

Article here: http://searchengineland.com/big-google-search-update-happening-chatter-thinks-258142

Any ideas?

Alan, it is an out-dated mind set.

It is good to supply external links to authoritative social portals belonging to the web portal.

/Chenzo

So if you haven't heard already - Larry Page released a statement regarding the newly founded company: Alphabet.

Crazy to think that the name hadn't even been used before for one but most importantly throughout his write up - there doesn't seem to be much clarity on what it is going to accomplish.

What are your ideas/thoughts moz heads?

https://abc.xyz/ - check it out.

/Chenzo

Most of you guys probably already know - but Google Panda 4.2 has began.

I would love to keep an open discussion regarding anyone who was affected by the last Panda update along with changes for the good/bad during this new roll out in addition to what vertical you are in.

PANDA TIME!

Your web therapist,

Chenzo

Toby a neat trick some of us old school SEO dudes use is:

Place "example of sentence from article" into Google and if it is being cached anywhere then you have your answer NOT to post it.

Web therapist,

Chenzo

Kelly,

You went from magento TO magento?

Did anyone use 301 re-directs during the build?

Your pal,

Chenzo

Nikola, are you using wordpress ?

What is the URL?

Web therapist,

Chenzo

Transitioning a site is a very sensitive build out.

1. Do you have the old URL structure and the new - I will look into a bit.

2. Did you use 301 redirects ?

3. Did you take down the old site of the server?

There are plenty more questions but this should get the ball rolling.

Web therapist,

Chenzo

Tanveer, forget it.

Let them know - Google's job is to find relevant, useful content and provide that to the consumer.

One of the best tactics to implement with an E-Commerce is provide 150-200ish of useful content about the product on unique pages for each which will increase the amount of "indexed" pages on the site which will in turn increase the sites value.

You have to get them to also consider producing AT LEAST an article once a week catering to their audience which then ties in their social media which I sure do hope they are at least investing in that as well.

Your pal,

Chenzo

If I make a blog about what Lawyers should know about say, new adwords changes or something like that, and then get links from PPC type blogs, would that help?

Negative, your best bet is to no rely on building links but useful, authentic content. Mentioning portals with great value and like minded vertical. Then once posted - mention them socially and through time - they and or other like minded sites will begin to reference you. Now, this does leave you open to the issue of reciprocal links - but algorithmically speaking - we may stimulate the 3 pro-dominant social back links - facebook, twitter, and google + ( while it lasts ;o)

What if I made a blog about top movies with lawyers in them or something like that, and just got links from non lawyer sites.

Once again, don't put your efforts in just link building - if it makes sense and you have done your SEO keywords analysis correctly - cater it to fit that market.

Most importantly - time is the most precious commodity in a URL's value.

Is that worth while?

I have many lead gen type sites and built them with knowledge of knowing they would take 8+ months to begin to gain traction and attention.

Hope this helps

Chenzo

Toby a neat trick some of us old school SEO dudes use is:

Place "example of sentence from article" into Google and if it is being cached anywhere then you have your answer NOT to post it.

Web therapist,

Chenzo

By asking this question tan you have opened up the door to a lot of everything you are not looking for. I am assuming you want links to give you rankings and you want rankings to get you traffic that you hope will purchase your goods. Well, it starts now, why should I link to your site and if your site can not deliver that then no level of SEO or links is going to help you. The best link is the one you didn't build. Don't get caught up in trying to rank, try to supply me or another potential visitor with something worth looking into. Your vertical is very competitive but no one is supplying a resource much like seomoz does for us optimizes. Consider that and the last thing you have to worry about it building links. So in a nutshell anyone offering "links" is offering you a nice new black hat :0) Your pal chenzo

Tanveer, forget it.

Let them know - Google's job is to find relevant, useful content and provide that to the consumer.

One of the best tactics to implement with an E-Commerce is provide 150-200ish of useful content about the product on unique pages for each which will increase the amount of "indexed" pages on the site which will in turn increase the sites value.

You have to get them to also consider producing AT LEAST an article once a week catering to their audience which then ties in their social media which I sure do hope they are at least investing in that as well.

Your pal,

Chenzo

Universal wordpress settings are not best practice and it is my suggestion to install - "seo ultimate" but only utilize the "title tag" "meta tag" features as it will allow you to structure the post/wordpress site to SEO spec.

Also giving you the option for categories etc.

Hope this helps.

Your pal,

Chenzo

Tina, you are going to run into a few SEO issues with Wordpress but don't worry to much about over optimizing since Wordpress is still one of googles most favored platforms. Ultimate SEO plugin is best and really try to consider the following: 1) title tags Wordpress will automatically title the page universally leading to duplicate page title issues 2) meta tag discription Aside from those two I usually do not use the other options as they are not needed when developing a natural/organic white hat type of site. Ps, a neat trick is to not use the Wordpress platform for the entire structure of the site but just the content areas. Giving you in essence 2 power house domains as you are able to upload a Wordpress through the root file under another keyword. Drop a line and I can explain further ... Hope this helps Your pal Chenzo

Kelly,

You went from magento TO magento?

Did anyone use 301 re-directs during the build?

Your pal,

Chenzo

Bob - that principal still applies and the quicker the visitor can be in front of a potential conversion/purchase - the better.

From ans SEO perspective though - do not rob yourself at creating as many as subpages of product pages as NATURALLY possible - splitting the products within niche - within niche.

Hope this helps.

P.S. - supply a Top 5-10 products which changes either monthly or quarterly with seasonal market trends with also boost conversion and overall appeal of your homepage.

your pal

Chenzo

This is something great to keep in mind moving the site over to a .com:

If my client were to propose this to me I would consider building another site with the BRANDED name and company products but use 100% brand new content - avoiding the possibility of being hurt by duped content.

Online real estate is priceless - so instead of just transferring the URL over - or just building a clone site  - use this time to build upon your own brand and WEB business in general.

Look into some other low hanging fruits within your vertical and maybe take an approach by trying to optimize the site from the ground up with a handful of keyterms/products that you have the most REVENUE built into.

But then again - I am always looking to expand and create something new versus replicating.

-Chenzo

You might run into stubborn webmasters that just don't reply or tell you to fly a kite - so I came up with something that seems to work like a charm.

I inform them in less than 3 sentences that your site has been taking over by a trojan/virus/something scary and that it seems to be attaching itself to any and all sites that are linking to "me" so tell them for the safety of their site and any google penalization please remove the link and actually ask them to "let you know"

A great call to action and has been working for me

-Chenzo

Hey guys - just so you know I got this today from a ghost on Moz.

Hello,
I like your profile in this moz.com community network and I think you are a nice person. Can we get in contact? I'm sorry if i am embarrassing you, I got curious to know you better after viewing your profile i think that i have something important to exchanged with you i shall explain more about myself including my pictures, please E-mail me to  not in this site because i am a new in this community and i don't visit this site often, I'd like to get to know you if you don't mind
Please i will Tell you more about my self
thanks & regardsFigured I would share and keep you up to date.Your pal,Chenzo