Google Places / Map Results CTR vs Top Organic Result
-
I have a client who is currently ranking close to the top of the Google Places results for a handful of important local keywords.
They have a competitor who is pretty consistantly ranking in number #1 and #2 organic positions, above the Places results.
Does anyone know the average click through rates for results similar to these? Do the #1 and #2 organic positions still outperform the lower placed Google Places (with side map) results when the search intent is very local?
I just wonder if they are possibly in a better position as-is if people are more likely to use the map or places listings on the SERPs page, rather than click through to another site.
Thanks
-
Haha - I didn't notice that, actually. Here are a couple more links, too, David, that might be good to look at:
http://searchengineland.com/mediative-eye-tracking-google-maps-study-100783
http://results.mediative.ca/Mediative_White-Paper-Google-Places-on-the-iPhone.html
So glad the first one was helpful.
-
...and ironically enough, that post links to another, right back here on SEOmoz blog!
http://www.seomoz.org/blog/eyetracking-google-serps
-
Very awesome, just what I was looking for.
Thank you!
-
Hi David,
While I don't have explicit CTR data to share with you, I do believe you will like this eyetracking article:
http://connect.icrossing.co.uk/eye-tracking-experiment-google_7109
In one of the screenshots, you can see the greater heat in the local area of the page, vs. the upper organic results.
Does this help with your query?
-
Thanks for your input, Chenzo.
-
A heat map on specific Google SERPs would be awesome, if it were possible.
-
Being on number 1 is always better then number 2 but if the 2<sup>nd</sup> place is of Google place with the map with it I guess it should attract more eye balls but to be sure why not you play a heat map on SERP results to have an idea! #justsaying
-
David, I have exactly the same issue with a few clients myself and what I have found is, if the client is a business that caters to just one specific area vs a larger span then the click throughs will vary and the customer reviews with close proximity of location tend to do best.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google.com country redirection
As we all know, Google redirected the user based on location automatically.
Image & Video Optimization | | Moojin
e.g., connect to www.google.com from Korea, google automatically redirected to www.google.co.kr
However, for sometimes I noticed that if I connect to www.google.com, it doesn't redirect to local google anymore. I tested by using VPN, and seems like Google no longer do location redirection. Does anyone have any idea about this?0 -
Changing / editing street view picture of premiss without drop in Google places ranking
Ive finally got a site quite high in the relevant Google places listings, after a year or so of trying. What ive noticed is that the auto generated street view image of the business is showing a row of garages round the back of the building, rather than the building entrance. Is there a way i can update the auto generated street view images of the business without risking the google places ranking / need to submit a move of address. Has any one had any experience with doing this in the past ?
Image & Video Optimization | | Sam-P0 -
Google Review requirements
I'm considering asking some of our clients to leave a Google review on places page. Currently we've focused more on LinkedIn recommendations but this has not impact on local search results. So my questions is what do our clients require to leave a Google review? Do they need a Google + profile? Do they need a Google + business page? Or would a personal gmail account suffice? Appreciate any feedback you have!
Image & Video Optimization | | Nick_Johansson0 -
How should I list my client in Google+?
My client is a personal injury lawyer with one office in a highly competitive major metropolitan area and another office in a very small town. They are changing offices in the major metropolitan area in June and will have a new address. They are already doing well in serps related to the small town but are nowhere to be found in the metropolitan area serps. Currently I can find unclaimed listings in Google+ Local for both offices. I cannot find any Google+ business page and they don't know of one. Given this information and the current state of Google+ how would you proceed to list this client? Specific questions include: *Would there be any straight SEO benefit of making a Google+ Business Page for them? *Would you claim the Google+ Local listing for the Metro office that is going to be moved in 5 months? or would you wait until the office is moved then create a new Google+ Local listing?
Image & Video Optimization | | JesseCWalker0 -
Our site is showing up #1 for most terms with a blended local listing, but no longer in the organic listings
...after some SEO updates were made. While I am ecstatic about a #1 local listing, I am concerned that we aren't getting that second organic listing on even the top 50 results! Besides improving the content and SEO on the inner pages with the hopes to get them to rank, does anyone have any suggestions for what we are doing wrong? We (dm-remodel.com) are ranking well for things like "ann arbor kitchen remodeling" and "ann arbor bathroom remodeling" Thank you very much for any help!!
Image & Video Optimization | | MeganCough0 -
Help - Google places,a service my competitor has used...
I was just doing a bit of detective work on a competitors website and noticed they had employed the services of an SEO company. Anyway, i went on this SEO companies website and discovered they offer a service called "Google places". Now I have an idea what google places is (my company is registered with it) but how are SEOs using Google places as a method for SEO? And how can I copy this service to do this for my own website?
Image & Video Optimization | | copywritingbuzz0 -
Citations have dissapeared from places listing
This site citations have dissapeared from the 'more about this place' and looks to have effected the maps ranking by dropping the listing a few places: http://maps.google.com.au/maps/place?hl=en&ie=UTF8&q=stella+settlements&fb=1&gl=au&hq=stella+settlements&hnear=Perth+WA&cid=9895804169495459418&z=14 The citations that have been removed are: http://www.truelocal.com.au/business/stella-settlements/burswood http://www.hotfrog.com.au/Companies/Stella-Settlements http://www.yellowpages.com.au/wa/burswood/stella-settlements-13951907-listing.html (all of these are listed on other competitors citations currently) (also the places page is using the reviews on Truelocal.com.au listing above which is strange) Do you know why these citations listings have been removed, however these have not been removed on competitors places pages by Google? thanks
Image & Video Optimization | | nickydunin0 -
What's the deal with this local business directory? (http://www.camerchants.com/)
They have a couple listings of us with screwy info but i can't actually use their website, all the buttons that say "join" or "write a review" "uplaod an image" etc, are just an href="#" and don't actually do anything??? I figured maybe they have some broken javascript so i tried using different browsers (firefox & chrome in mac, and IE in windows.) Here's our listings in there: http://www.camerchants.com/Business/Storage+-+Self+Service/Storwell.Self.Storage/MTAyODAzNQ# http://www.camerchants.com/Business/Movers/Storwell.Self.Storage/MTEwMjMyOQ
Image & Video Optimization | | adriandg
http://www.camerchants.com/Business/Movers/Storwell.Self.Storage/MTEwMjMyOA
http://www.camerchants.com/Business/Recreational+Vehicles+Storage/Storwell.Self.Storage/MTAyODU4OQ# Are you able to click anything on this website and it actually functions as advertised? am i just using the wrong browser, or is this some kind of tool competitors use to blackhat our local listings into oblivion?0