Google Places / Map Results CTR vs Top Organic Result
-
I have a client who is currently ranking close to the top of the Google Places results for a handful of important local keywords.
They have a competitor who is pretty consistantly ranking in number #1 and #2 organic positions, above the Places results.
Does anyone know the average click through rates for results similar to these? Do the #1 and #2 organic positions still outperform the lower placed Google Places (with side map) results when the search intent is very local?
I just wonder if they are possibly in a better position as-is if people are more likely to use the map or places listings on the SERPs page, rather than click through to another site.
Thanks
-
Haha - I didn't notice that, actually. Here are a couple more links, too, David, that might be good to look at:
http://searchengineland.com/mediative-eye-tracking-google-maps-study-100783
http://results.mediative.ca/Mediative_White-Paper-Google-Places-on-the-iPhone.html
So glad the first one was helpful.
-
...and ironically enough, that post links to another, right back here on SEOmoz blog!
http://www.seomoz.org/blog/eyetracking-google-serps
-
Very awesome, just what I was looking for.
Thank you!
-
Hi David,
While I don't have explicit CTR data to share with you, I do believe you will like this eyetracking article:
http://connect.icrossing.co.uk/eye-tracking-experiment-google_7109
In one of the screenshots, you can see the greater heat in the local area of the page, vs. the upper organic results.
Does this help with your query?
-
Thanks for your input, Chenzo.
-
A heat map on specific Google SERPs would be awesome, if it were possible.
-
Being on number 1 is always better then number 2 but if the 2<sup>nd</sup> place is of Google place with the map with it I guess it should attract more eye balls but to be sure why not you play a heat map on SERP results to have an idea! #justsaying
-
David, I have exactly the same issue with a few clients myself and what I have found is, if the client is a business that caters to just one specific area vs a larger span then the click throughs will vary and the customer reviews with close proximity of location tend to do best.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do random listings effect Google Local Rankings?
So my clients business name is "Photojennette Photography" and while researching citations to correct I have found a completely random issue. There's an actress named Jennette McCardy that apparently has a ton of photos on the internet and with that are page titles like "Brand New Photo : Jennette McCardy" and "Look at this Photo Jennette McCardy" My question is, would Google be sending my listing down because of this? It's completely random and has nothing to do with the business. Thanks in advance.
Image & Video Optimization | | jonnyholt0 -
Image Duplicates - Does Google Penalize on this?
Hi Mozzers, I have some doubts on the images hosted on my site. I have a single image on the website coming from 3 different locations. The locations are: img.mydomain.com/site/default/serivces.jpg img1.mydomain.com/site/default/serivces.jpg www.mydomain.com/site/default/serivces.jpg Now, these 3 are the same images with the same Title (they currently do not have an Alt Tag). Now, the 2 sub-domains when opened without any internal URL, redirects to the main domain. For instance, if I access img.mydomain.com it 301 redirects to www.mydomain.com but if I access img.mydomain.com/site/default/serivces.jpg I will get the image and it does not redirect. I have checked Google Image search and the full path on the sub-domain of the image is being indexed and crawled by Google Image bot. Now, this is true for both the sub-domains which act as CDN for the images. If Google does crawl all the locations which have the same image, does it cause a duplicate issue for it? I know that if it was content, I would be in trouble but does image also has the same implications. I am planning for image optimization and faced with this situation. Any answers? Cheers,
Image & Video Optimization | | RanjeetP0 -
Consolidating mulitple Google+ Local pages with one Google+ Page
Hello All, I have trawled the internet, but can seem to find the answer to this question: "How will Google integrate multiple Google+ Local pages with one Google+ Page?" A bit of background to this. I work for a company that started online, but has since moved into retail stores. We currently have 14 stores around the UK. Now each of these stores has a Google+ Local page which were automatically converted over from the old style Google Places pages. I have read that these pages should be integrated with our regular Google+ account. All of the examples I have read about seem to relate to offline businesses that have moved into online, rather than online business that have moved into physical retails stores. And these examples are just one store, one Googe+ Local listing & one Google+ business page. That seems simple enough... but what about multiple locations?! Do I just need to sit on my hands and see what happens? Or are there things I can be doing now? Cheers for any help! Rich
Image & Video Optimization | | JBGlobalSEO0 -
Google Maps/Places in Organic SERP
This question is regarding having a Google Places snippet consisting of your business location and opening hours appearing in Google SERP when the business name is searched for. One of our competitors who has a location within their name e.g. 'Widgets of Oxford' have a Google Places snippet appear on the RHS of the search results (where Google Ads usually go) when searched for. We are trying to replicate this for our business but cannot seem to find any information relating to doing this apart from that this only appears for them as they have a location in their name. This is because we see a similar snippet when we search for our business name in the format "OurBusinessName in OurLocation). Any help on this matter would be greatly appreciated.
Image & Video Optimization | | jannkuzel0 -
Does each listing in Google plcaes need a seperate URL?
Hi We have a client who has several car dealership fracnhises located located across two suburbs - so we are creating a places listing for each (with a separate address and phone number). My questions is should each location also have a separate URL (the dealership only has one website covering all locations). The Google guidelines state that you must; Website & Phone: Provide a phone number that connects to your individual business location as directly as possible, and provide one website that represents your individual business location. Use a local phone number instead of a call centre number whenever possible. Do not provide phone numbers or URLs that redirect or “refer” users to landing pages or phone numbers other than those of the actual business. Really appreciate any feedback!
Image & Video Optimization | | E2E0 -
Multiple Businesses in One Location + In One Google Places Account Under Review
HI, My Problem: Multiple businesses in one location, under one Google Places account, one being reviewed. My Question: see very bottom of this post Background: I am trying to help a client get both of his businesses ranking in Google Places. The problem is the office building has multiple doctors/practices in the same building and gave no business suite numbers to doctors that rent office space. Here is the list of the other businesses in the office: http://www.fullcirclefamilycare.com/health_care.htm. The problem escalates because the doctor I am trying to help has a chiropractic business & a spinal decompression business, both legal entities, both different registered company names, different phone numbers, and websites, but both located in this office building. He rents two offices (they should be suites) in the building. The problem escalates even more because the doctor has registered both locations (see below) in his Google Places account: Westchester Spinal Decompression Center
Image & Video Optimization | | WebBizIdeas
1241 Mamaroneck Avenue, White Plains, NY 10605 (914) 421-1502 Joint Effort Chiropractic
1241 Mamaroneck Ave., White Plains, NY 10605 (914) 368-7668
jointeffortchiro.com The first (spinal decompression) was registered a long time ago and ranks #1 for "spinal decompression white plains NY." The second he just confirmed the Google Post card a few weeks ago and has been under review since. More research so you can help me better: The "The Shop for Holistic Health / The Shop at Full Circle", a businesses location in the same office building has verified their account and ranks #1 for "women's health care white plains NY" and "midwife white plains NY." Another business,in the same office building "Keras-Donaghy Melissa S", has not claimed their listing and ranks #1 for "Women’s Health physical Therapist white plains NY" Another business, "Kuhl Josephine MD," has not claimed their listing ranks in the top 10 for "Adolescent Psychiatrist white plains NY." My Question: What do I do, wait it out and see if Google will remove the "under review" under his current Google Places account or do I add a suite number now and see if Google will send another post card? Or do I create a new account, add the business, add a suite number this time, and see if they will confirm it. I don't want to do this because the doctor already has 12 reviews on this Google Places account. If I do do this, what do I do with the Google Places account under review?0 -
Citations have dissapeared from places listing
This site citations have dissapeared from the 'more about this place' and looks to have effected the maps ranking by dropping the listing a few places: http://maps.google.com.au/maps/place?hl=en&ie=UTF8&q=stella+settlements&fb=1&gl=au&hq=stella+settlements&hnear=Perth+WA&cid=9895804169495459418&z=14 The citations that have been removed are: http://www.truelocal.com.au/business/stella-settlements/burswood http://www.hotfrog.com.au/Companies/Stella-Settlements http://www.yellowpages.com.au/wa/burswood/stella-settlements-13951907-listing.html (all of these are listed on other competitors citations currently) (also the places page is using the reviews on Truelocal.com.au listing above which is strange) Do you know why these citations listings have been removed, however these have not been removed on competitors places pages by Google? thanks
Image & Video Optimization | | nickydunin0 -
Google Places & Maps
Hi I'm preparing a confernce in France to explain Google Places & Maps to an audience interested in promoting local businesses but mainly hotels and other tourism related. As you know, searches such as Hotel + City are giving a lot of visibility to Google Places results. Being in the top results is as important if not more important than organic ranking. I'm going to be looking into the new presentation of Google Places results in the SERPs and maybe underlining a difference in results between Places and Maps which I've just recently spotted. Can anyone recommend some good ressources online to explain the changes that came about with Google Places and ranking factors I should be talking about ? If you have a pet theory on what triggers the different presentation of Places results in the main SERPS or what factors make one local business rank better than another in Google Places then please discuss below too 😉 Ah ! Almost forgot, any feedback on Google Boost use also interesting for us ; although it isn't in France yet Thanks Neil
Image & Video Optimization | | NeilInFrance0