Duplicating Product Titles in the Page-Content

[Highland]

I have been debating this with a few others within my office and we would like an outside opinion on this issue.

This screenshot is of a new product grid I have been designing. I have decided to try something new for SEO that I have seen elsewhere. (see attached image)

The page-content below the last products on the page, now have a small paragraph that contains all the products "titles" that are visible on the page. The intention is to capitalize on multiple search terms by using modifiers to replace special character sets within the title.

For example:

46" 3 Seat Perforated Square Picnic Table = 46 Inch 3 Seat Perforated Square Picnic Table

Not only does this give a secondary search term that could convert but increases the number if instances of "Table" within the page.

Suggestions or Thoughts?

Thanks!

GviGn.jpg

[stevenmusumeche]

I seriously doubt you would be penalized, but Google (the algorithm) is going to know you are just duplicating product titles and not give it any weight and ignore it.  Why muck up the page for your human customers?

[Highland]

Here is the reason I'm entertaining this idea.

Each page needs some sort of relevant content within. Most resort to writing a small paragraph or two on the products they have listed within the page, and will use filler words and search terms to improve SEO.

My problem with this:

So you write a paragraph containing 150 words, yet only 10 of them are search terms for the actual products on the page. The remaining 140 words then appears to simply clutter and/or reduce the value of the words you were trying to optimize for the page.

And to counter the problem I am suggesting avoid writing a bogus paragraph as filler content and drop an array in at the footer with all the products title to multiply the number of times relevant words are used within the page.

So, pointless content with minimum search keywords or product title array's? We just don't know if we could get penalized in the eyes of Google. That's the last thing anyone wants to happen.

Thanks!

[Highland]

Great advice and I fully agree with you that its really pointless and creates nonsense on the page to the human customer. The main concern I have is getting penalized by crawlers for duplicating the title a second time on the page.

[stevenmusumeche]

It might help pick up some long tail searches, but Google's good at doing the modifier substitution by itself.  I wouldn't do it, since it looks bad to a human customer using your site.