Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it allowed to have different alt on same image on different pages?
-
Hi,
I have images that match several different keywords and I wondered if I can give them different alts based on the page that they are displayed or will Google be angry with me?
Thanks
-
I have similar question with Image publishing guidelines.
Right now, I have very tricky requirement from client for same image on different pages via different paths and different ALT tags. I was searching solution on Google and come to know about this great discussion. So, I have decided to jump on it.
I have one image on with following name.
lamp.jpg
Client want that, I will use lamp.jpg to following pages via different file name. Again, Image will be same.
xyz.com/lamp.html contain xyz.com/images/lamp.jpg
xyz.com/table-lamp.html contain xyz.com/images/table-lamp.jpg
xyz.com/floor-lamp.html contain xyz.com/images/floor-lamp.jpg
So, Is it really helpful in terms of SEO?
-
There are some basic best practices when using Alt attributes (like not keyword stuffing, etc.) but as long as you are not violating any of those I see no reason you couldn't.
For example, tons of blogs use stock images (and many recycle old images they've already paid for). I may have one article about "Starting Your Own Business" and use a picture of a woman at a desk. I would add the alt text "woman starting her own business". Later I might write an article about "Impressing Your Boss" and reuse that same image with different alt text (ex. "woman impressing her boss at work").
Those are cheesy examples, but to answer your question, I don't see any reason you couldn't use multiple alt text on the same image. After all, "a picture is worth a thousand words" and not even Google can deny that.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rel canonical tag from shopify page to wordpress site page
We have pages on our shopify site example - https://shop.example.com/collections/cast-aluminum-plaques/products/cast-aluminum-address-plaque That we want to put a rel canonical tag on to direct to our wordpress site page - https://www.example.com/aluminum-plaques/ We have links form the wordpress page to the shop page, and over time ahve found that google has ranked the shop pages over the wp pages, which we do not want. So we want to put rel canonical tags on the shop pages to say the wp page is the authority. I hope that makes sense, and I would appreciate your feeback and best solution. Thanks! Is that possible?
Intermediate & Advanced SEO | | shabbirmoosa0 -
Is it ok to repeat a (focus) keyword used on a previous page, on a new page?
I am cataloguing the pages on our website in terms of which focus keyword has been used with the page. I've noticed that some pages repeated the same keyword / term. I've heard that it's not really good practice, as it's like telling google conflicting information, as the pages with the same keywords will be competing against each other. Is this correct information? If so, is the alternative to use various long-winded keywords instead? If not, meaning it's ok to repeat the keyword on different pages, is there a maximum recommended number of times that we want to repeat the word? Still new-ish to SEO, so any help is much appreciated! V.
Intermediate & Advanced SEO | | Vitzz1 -
Page rank and menus
Hi, My client has a large website and has a navigation with main categories. However, they also have a hamburger type navigation in the top right. If you click it it opens to a massive menu with every category and page visible. Do you know if having a navigation like this bleeds page rank? So if all deep pages are visible from the hamburger navigation this means that page rank is not being conserved to the main categories. If you click a main category in the main navigation (not the hamburger) you can see the sub pages. I think this is the right structure but the client has installed this huge menu to make it easier for people to see what there is. From a technical SEO is this not bad?
Intermediate & Advanced SEO | | AL123al0 -
Merging Pages and SEO
Hi, We are redesigning our website the following way: Before: Page A with Content A, Page B with Content B, Page C with Content C, etc
Intermediate & Advanced SEO | | viatrading1
e.g. one page for each Customer Returns, Overstocks, Master Case, etc
Now: Page D with content A + B + C etc.
e.g. one long page containing all Product Conditions, one after the other So we are merging multiples pages into one.
What is the best way to do so, so we don't lose traffic? (or we lose the minimum possible) e.g. should we 301 Redirect A/B/C to D...?
Is it likely that we lose significant traffic with this change? Thank you,0 -
Why differents browsers return different search results?
Hi everyone, I don't understand the reason why if I delete cookies, chronology, set anonymous way surfing in Chorme and Safari, I have different results on Google. I tried it from the same pc and at the same time. Searching in google the query "vangogh" the internet site "www.vangogh-creative.it" is shown in the first page in Chrome but not in Safari. I asked in Google webmaster forum, but nobody seems to know the reason of this behavior. Can anyone help me? Thanks in advance. Massimiliano
Intermediate & Advanced SEO | | vanGoGh-creative0 -
Would changing the file name of an image (not the alt attribute) have an effect of on seo / ranking of that image and thus the site?
Would changing the file name of image, not the alt attribute nor the image itself (so it would be exactly the same but just a name change) have any effect on : a) A sites seo ranking b) the individual images seo ranking (although i guess if b) would be true it would have an effect on a) although potentially small.) This is the sort of change i would be thinking of making :  changed to 
Intermediate & Advanced SEO | | Sam-P0 -
Hreflang and paginated page
Hi, I can not seem to find good documentation about the use of hreflang and paginated page when using rel=next , rel=prev
Intermediate & Advanced SEO | | TjeerdvZ
Does any know where to find decent documentatio?, I could only find documentation about pagination and hreflang when using canonicals on the paginated page. I have doubts on what is the best option: The way tripadvisor does it:
http://www.tripadvisor.nl/Hotels-g187139-oa390-Corsica-Hotels.html
Each paginated page is referring to it's hreflang paginated page, for example: So should the hreflang refer to the pagined specific page or should it refer to the "1st" page? in this case:
http://www.tripadvisor.nl/Hotels-g187139-Corsica-Hotels.html Looking foward to your suggestions.0 -
Date of page first indexed or age of a page?
Hi does anyone know any ways, tools to find when a page was first indexed/cached by Google? I remember a while back, around 2009 i had a firefox plugin which could check this, and gave you a exact date. Maybe this has changed since. I don't remember the plugin. Or any recommendations on finding the age of a page (not domain) for a website? This is for competitor research not my own website. Cheers, Paul
Intermediate & Advanced SEO | | MBASydney0