Has anyone found a way to get site links in the SERPs?
-
I am wanting to get some site links in the serps to increase the size of my "space", has anyone found a way of getting them?
I know google says that its automatic and only generated if they feel it would benifit browsers but there must be a rule of thumb to follow.
I was thinking down the line of a tight catagorical system that is implimented throughout the site that is clearly related to the content (how it should be I guess)...
Any comments, suggestions welcome
-
Awesome! Great knowledge. Thanks you all!
-
I have a site with DA of 41 and another with a DA of 30 that both have sitelinks
-
One item that will help with sitelinks is having your site verified in GWT and a clean sitemap.xml submitted to them with the URLs you want for sitelinks being the first URLs in the sitemap. I have worked on two sites that did not have sitelinks for thier brand once I did this they showed up in a week.
Sometimes the sitelinks will disappear after a few weeks and then reappear in a couple weeks when they first start showing up for your site.
-
Do you, from experience, when the organic site links will popup out based on the SEOMoz root domain Authority rank ?
(more or less - from x to y)
-
There's actually two opportunities here:
- Paid Site Links
- Organic Site Links
Paid Site Links
This one's not too complicated at all. Simply login to AdWords and create an Ad Extension under the campaign you'd like to add site links to. You can add several site links, so if you're SEO-smart, you'll create some awesome link bait on those pages for visitors who might be inclined to link. I created a plugin that does the job well for me (see http://www.seolinkrotator.com/).
Organic Site Links
Unfortunately, the vague answer of 'authority' doesn't cut it for me and probably won't for the novice user reading this thread. Here's how I have controlled organic site links in the past:
- Keep the main navigation on the website short, sweet and explicit
- Match your anchor text to the page title and heading (h1) as close as possible
- Leverage internal linking (or intra-linking) throughout your content, linking to those important pages frequently
- Nofollow the navigational elements you do not want indexed (Login, My Account, etc)
- Include awesome link bait on those pages
- Include buzz bait on those pages (Tweetmeme, Facebook Like, etc)
- Analyze your Internal Links and keywords using Google Webmaster Tools
- Hold your breath, check back in 2-3 weeks
Both paid and organic can play well together if you're using the same pages for both site link campaigns. The drawback is A/B testing flexibility you might normally be used to having in paid search.
-
Ah ok, makes sense now
-
Conversion optimisation.
Our Current Sitelinks:
SEO Services SEO Packages About Us Contact Us Advanced SEO Topics Link Building Viral Marketing FAQOur Past Sitelinks:
SEO Services
SEO Packages
About Us
Contact Us
Advanced SEO Topics
Link Building
Me Nofollow! Blekko Search EngineRemoval of: the two above introduced two new sitelinks which were much more relevant.
-
Why remove them? surely it's better to have them then not.
-
- Type in your brand. Usually pops up (you can check if you have it in Google Webmaster Tools)
- Get to position #1 for the term and you'll get the sitelinks if the condition 1) is met.
If you're talking about controlling what Google suggests it seems it's based on user choices more than anything. Although I did have a few suprising sitelinks which I had to manually remove in GWT. It did not make sense as they didn't get enough traffic to justrify Google's decision.
-
Thanks all of you. Not really the answers I was looking for but now I know what to work on cheers!
-
I agree authority is key here, however we found having a clear site navigation near the top of the page, as well as including breadcrumbs on deeper pages helped give google the clues about which pages to show when you are deemed worthy!
-
I'll just back Thomas up there. Yes that's 100% correct. Google will only display these site-links when it deems the site to have a certain authority.
-
my experiences are that sitelinks only show up on queries where your site is very authoritative.
Obviously this means that sitelinks are query specific, but also that the only way to get them is to keep building authority - links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is future of Link building ? Any link building experts Here ?
Hey Everyone, its Muhammad Umair Ghufran I have one question about Link Building ? As my Knowledge Google Love the Quality content but Link building rank some low quality website Right ? So, what is the future of link building ; please explain indeep with complete reference for better understanding Thanks Regards: Muhammad Umair Ghufran
Intermediate & Advanced SEO | | muhammadumairghufran0 -
Site Migration of 4 sites into 1?
Hi Guys, I have a massive project involving a migration of 4 sites into 1. 4 sites include: **www.MainSite.com ** www.E-commerce.com www.Membership.com www.ResearchStudy.com Goal of this project is to have 1-4 regrouped into Main Site I will be following the best practice from this post https://moz.com/blog/web-site-migration-guide-tips-for-seos which has an awesome checklist. I am actually about to start Phase 3: URL redirect mapping. Because all of these sites have hundreds of duplicates, I figured I should first resolve the Main Site dup issues before creating the URL redirect mapping but what about the other domains (2,3,4) though? Should I first resolve the Dup issues on those ones as well or it is not necessary since they will be pointing into the Main Site new domain? I want to make sure I don't overwork the programming team and myself. Thanks For sharing your expertise and any tips on how should I move forward with this.
Intermediate & Advanced SEO | | Ideas-Money-Art0 -
Client wants a seperate .tv domain for their media/videos instead of a subdomain/subfolder. What is the best way to pass of link equity to a new domain?
We have a client that wants to place their video content on a .tv tld instead of a subfolder/subdomain in their .com website. They believe that the .tv domain will better represent the media experience of their business. We can understand this client's position however we are concerned about their .tv domain will lose out on the link equity if it were no longer placed in the .com's subdomain/subfolder. Here are our questions: 1. What would be the best way to pass of link equity from .com website to a new .tv domain? Should we just have a video link on the .com website that 301 directs to the new .tv domain? 2. Is there any SEO benefit of having a .tv domain for Google Video queries or even Youtube? 3. Is there any long term value of having two different websites? For link equity purposes we understand that it would be better if everything was in a .com. However is a .tv domain ideal for a better representation of their media content? We appreciate any feedback.
Intermediate & Advanced SEO | | RosemaryB0 -
Has anyone else noticed a big change in SERPS in the past week or two
We've had a massive change in our position, we were pretty stable on certain keywords for quite some time, however in the past week we were bouncing around and then thrown completely off with some of our keywords dropping to page 4 and some to page 2. I've noticed a lot of changes on the google uk serps, and not sure if it is just a penguin refresh or if its a new one that hasn't been announced. anyone else notice?
Intermediate & Advanced SEO | | bassbuds1 -
Fastest Way To Remove Footer Link? (post-Panda)
Hello, I have a website with 1k+ links pointed directly to an inner page and home page from blogspot domains. There are 3 links in the footer that points to different locations. 1st anchor text points to the person who designed the page template and links to their website (this doesn't affect us) 2nd anchor text uses a direct keyword that I am trying to rank for and links to the inner page. 3rd anchor text uses my website name and links to the home page I know that these are not good links and the content inside the pages are irrelevant to my own website. The links are embedded into the template on the footer and is site wide.I have already contacted the designer and have the links removed but those that have downloaded the templates still have the footer link. What would be the best way to remove all these footer links? Trying to contact each individual person who is using the template is not working out as most have not responded and some of the websites have not seen an update in years! Any thoughts? If you need additional information feel free to send me a direct message so I can send you an exact link.
Intermediate & Advanced SEO | | Shawn1240 -
What is the best way to allow content to be used on other sites for syndication without taking the chance of duplicate content filters
Cookstr appears to be syndicating content to shape.com and mensfitness.com a) They integrate their data into partner sites with an attribution back to their site and skinned it with the partners look. b) they link the image back to their image hosted on cookstr c) The page does not have microformats or as much data as their own page does so their own page is better SEO. Is this the best strategy or is there something better they could be doing to safely allow others to use our content, we don't want to share the content if we're going to get hit for a duplicate content filter or have another site out rank us with our own data. Thanks for your help in advance! their original content page: http://www.cookstr.com/recipes/sauteacuteed-escarole-with-pancetta their syndicated content pages: http://www.shape.com/healthy-eating/healthy-recipes/recipe/sauteacuteed-escarole-with-pancetta
Intermediate & Advanced SEO | | irvingw
http://www.mensfitness.com/nutrition/healthy-recipes/recipe/sauteacuteed-escarole-with-pancetta0 -
Google is not Indicating any Links to my site
We built a new store on another ccTLD and linked to it from some of our other domains in a few locations. I am noticing that with the Google operator command "links:" we are seeing nothing linking to our site anywhere. Some things to clarify: These are not no-follow links These pages linking to our new domain are indexed The pages being linked to on our new domain are indexed This is not a flash site or heavy in JavaScript The links existed the day the site was launched so when the new pages were crawled they existed. "Site:" command in Google shows me that my new site is indexed. What could potentially be causing this? I am trying to get these newer ccTLD's to begin ranking and I understand that I need to get links going to these pages since they are fairly new (2.5 months) so I can outrank the .com in the SE's in those locales. (Like Google.co.uk)
Intermediate & Advanced SEO | | DRSearchEngOpt0 -
Site Architecture: Cross Linking vs. Siloing
I'm curious to know what other mozzers think about silo's... Can we first all agree that a flat site architecture is the best practice? Relevant pages should be grouped together. Shorter, broader and (usually) therefore higher volume keywords should be towards the top of each category. Navigation should flow from general to specific. Agreed? As Google say's on page 10 of their SEO Starter Guide, "you should think about how visitors will go from a general page (your root page) to a page containing more specific content ." OK, we all agree so far, right? Great! Enter my question: Bruce Clay (among others) seem to recommend siloing as a best practice. While Richard Baxter (and many others @ SEOmoz), seem to view silos as a problem. Me? I've practiced (relevant) internal cross linking, and have intentionally avoided siloing in almost all cases. What about you? Is there a time and place to use silos? If so, when and where? If not, how do we rectify the seemingly huge differences of opinions between expert folks such as Baxter and Clay?
Intermediate & Advanced SEO | | DonnieCooper7