Has anyone found a way to get site links in the SERPs?
-
I am wanting to get some site links in the serps to increase the size of my "space", has anyone found a way of getting them?
I know google says that its automatic and only generated if they feel it would benifit browsers but there must be a rule of thumb to follow.
I was thinking down the line of a tight catagorical system that is implimented throughout the site that is clearly related to the content (how it should be I guess)...
Any comments, suggestions welcome
-
Awesome! Great knowledge. Thanks you all!
-
I have a site with DA of 41 and another with a DA of 30 that both have sitelinks
-
One item that will help with sitelinks is having your site verified in GWT and a clean sitemap.xml submitted to them with the URLs you want for sitelinks being the first URLs in the sitemap. I have worked on two sites that did not have sitelinks for thier brand once I did this they showed up in a week.
Sometimes the sitelinks will disappear after a few weeks and then reappear in a couple weeks when they first start showing up for your site.
-
Do you, from experience, when the organic site links will popup out based on the SEOMoz root domain Authority rank ?
(more or less - from x to y)
-
There's actually two opportunities here:
- Paid Site Links
- Organic Site Links
Paid Site Links
This one's not too complicated at all. Simply login to AdWords and create an Ad Extension under the campaign you'd like to add site links to. You can add several site links, so if you're SEO-smart, you'll create some awesome link bait on those pages for visitors who might be inclined to link. I created a plugin that does the job well for me (see http://www.seolinkrotator.com/).
Organic Site Links
Unfortunately, the vague answer of 'authority' doesn't cut it for me and probably won't for the novice user reading this thread. Here's how I have controlled organic site links in the past:
- Keep the main navigation on the website short, sweet and explicit
- Match your anchor text to the page title and heading (h1) as close as possible
- Leverage internal linking (or intra-linking) throughout your content, linking to those important pages frequently
- Nofollow the navigational elements you do not want indexed (Login, My Account, etc)
- Include awesome link bait on those pages
- Include buzz bait on those pages (Tweetmeme, Facebook Like, etc)
- Analyze your Internal Links and keywords using Google Webmaster Tools
- Hold your breath, check back in 2-3 weeks
Both paid and organic can play well together if you're using the same pages for both site link campaigns. The drawback is A/B testing flexibility you might normally be used to having in paid search.
-
Ah ok, makes sense now
-
Conversion optimisation.
Our Current Sitelinks:
SEO Services SEO Packages About Us Contact Us Advanced SEO Topics Link Building Viral Marketing FAQOur Past Sitelinks:
SEO Services
SEO Packages
About Us
Contact Us
Advanced SEO Topics
Link Building
Me Nofollow! Blekko Search EngineRemoval of: the two above introduced two new sitelinks which were much more relevant.
-
Why remove them? surely it's better to have them then not.
-
- Type in your brand. Usually pops up (you can check if you have it in Google Webmaster Tools)
- Get to position #1 for the term and you'll get the sitelinks if the condition 1) is met.
If you're talking about controlling what Google suggests it seems it's based on user choices more than anything. Although I did have a few suprising sitelinks which I had to manually remove in GWT. It did not make sense as they didn't get enough traffic to justrify Google's decision.
-
Thanks all of you. Not really the answers I was looking for but now I know what to work on cheers!
-
I agree authority is key here, however we found having a clear site navigation near the top of the page, as well as including breadcrumbs on deeper pages helped give google the clues about which pages to show when you are deemed worthy!
-
I'll just back Thomas up there. Yes that's 100% correct. Google will only display these site-links when it deems the site to have a certain authority.
-
my experiences are that sitelinks only show up on queries where your site is very authoritative.
Obviously this means that sitelinks are query specific, but also that the only way to get them is to keep building authority - links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is future of Link building ? Any link building experts Here ?
Hey Everyone, its Muhammad Umair Ghufran I have one question about Link Building ? As my Knowledge Google Love the Quality content but Link building rank some low quality website Right ? So, what is the future of link building ; please explain indeep with complete reference for better understanding Thanks Regards: Muhammad Umair Ghufran
Intermediate & Advanced SEO | | muhammadumairghufran0 -
Site deindexed after HTTPS migration + possible penalty due to spammy links
Hi all, we've recently migrated a site from http to https and saw the majority of pages drop out of the index. https://www.relate.org.uk/ One of the most extreme deindexation problems I've ever seen, but there doesn't appear to be anything obvious on-page which is causing the issue. (Unless I've missed something - please tell me if I have!) I had initially discounted any off-page issues due to the lack of a manual action in SC, however after looking into their link profile I spotted 100 spammy porn .xyz sites all linking (see example image). Didn't appear to be any historic disavow files uploaded in the non https SC accounts. Any on-page suggestions, or just play the waiting game with the new disavow file? Hku8I
Intermediate & Advanced SEO | | CTI_Digital0 -
How to proceed? Older ecommerce site, unnatural link warning 2013, disavow, now what?
Hello all, I have a small, older ecommerce site. It has been around since 2002. It ranked very well until a few years ago. It currently does rank for some terms, but not many. (I am trying to say that it is not completely off the map.) Our domain authority is 36. Our Spam Score in Open Site Explorer is a 2/10. We received a notice in GWT in May 2013 re: unnatural links. That notice has since cleared from our account. I assume that it has expired. We were working with an SEO consultant when we received the notice from Google in 2013. He started working on cleaning up our link profile at that point. He submitted a disavowal file to Google with all of the domains that he was not able to get cleaned up manually. He kept working and updated the file again in June 2014. He told me that we did not have to file a reconsideration request. He did find that an SEO company that I hired in the past had gotten me a lot of spammy links. We got these taken down. There are still some spammy links that seem to keep cropping up. I have started going through Open Site Explorer to again contact some of these spammy sites to ask them to take our links down. Of course, the emails immediately bounce back to me. I am documenting everything. I feel like I am in a hole and can't dig out. What am a doing wrong? Should I disavow again? Should we have filed a reconsideration request a year or two ago? At this point, is it too late to do so as the penalty no longer shows up in my GWT account? How should I proceed? I prefer not to post my URL, but I would be happy to PM it to anyone who can offer advice. Thanks in advance. Melissa
Intermediate & Advanced SEO | | pajamalady0 -
Link Audit - Sponsor/Partners Images Links
Hi everyone, 1. I'm conducting a link audit and read that if you are a sponsor or partner of a company, links should be nofollowed. I always no follow them if they are money keywords, but branded I leave alone. is that a good strategy? Or do i nofollow my brand name as well? 2. What if I'm a sponsor and have my company logo on their website that links to my website? How would i know if that link should be nofollowed? a. Does it depend on the "alt" of the image? b. Does it depend on the landing page of the link of the image? c. Do i just no follow image links from sponsor pages and partner pages as a whole? Please keep in mind that I'm sponsoring websites that are relevant to my niche. PLEASE HELP!
Intermediate & Advanced SEO | | Shawn1240 -
How often does the WMT incoming links gets updated?
Hi, We made some drastic changes removing links (mainly resulted from one domain) and wondered when we should expect a change in the incoming links report of Google's WMT...? Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
Site revamp for neglected site - modifying site structure, URLs and content - is there an optimal approach?
A site I'm involved with, www.organicguide.com, was at one stage (long ago) performing reasonably well in the search engines. It was ranking highly for several keywords. The site has been neglected for some considerable period of time. A new group of people are interested in revamping the site, updating content, removing some of the existing content, and generally refreshing the site entirely. In order to go forward with the site, significant changes need to be made. This will likely involve moving the entire site across to wordpress. The directory software (edirectory.com) currently being used has not been designed with SEO in mind and as a result numerous similar pages of directory listings (all with similar titles and descriptions) are in google's results, albeit with very weak PA. After reading many of the articles/blog posts here I realize that a significant revamp and some serious SEO work is needed. So, I've joined this community to learn from those more experienced. Apart from doing 301 redirects for pages that we need to retain, is there any optimal way of removing/repairing the current URL structure as the site gets updated? Also, is it better to make changes all at once or is an iterative approach preferred? Many thanks in advance for any responses/advice offered. Cheers MacRobbo
Intermediate & Advanced SEO | | macrobbo0 -
Affiliate Links Added and Site Dropped in only Google
My site was dropshipping a product and we switched to an affiliate offer. We had three 4 links to different affiliate products. Our site dropped the next day. I have been number 1 for 6 months, has a pr 6 and is 2 years old. It has been 2 weeks and the site hasn't jumped back. Any suggestions on how to handle this?
Intermediate & Advanced SEO | | dkash0 -
SERP Experience After You Resubmit Your Site to Google
Hello Everyone, We suddenly noticed that our keywords fell off the map and discovered that porn had been placed (via.htaccess redirects and masking) on our site. The porn links caused Google to drop us.We scrubbed our .htaccess file and asked Google to reindex our site 3 weeks ago.Does anyone have experience with reindexing?If so, how long were you down and did your keyword positions return eventually?Thanks,Bob
Intermediate & Advanced SEO | | impressem0