Keyword research - how to find additional competitors and links
-
Hello,
We need 100 strong linking root domains to rank at all in our industry (probably more). But all our competitors are using internal pages.
I only found one competitor that is using their home page, and I found 12 good backlink possibilities through it.
How do I go about finding other competitors? I know this is a general question, but what strategies do you guys use, and could you give examples?
-
yeah i prob should have read the title......................... Can I ask what industry cause in the lawyer sector There is 100+ article/blog sites 100+ LOCAL directory sites 100+ Other Related Sites
a good place to get some backlinks is patch they use sub domains for each town so every area you market to you get a listing (and i think there blogs have follow links)
-
At the most basic level, your competitors for any given keyword are the sites that rank for that keyword - but if you Google not only your keyword, but also related keywords (not just SEO but SEO services, SEO consulting, etc.) you will start to see a few sites that come up for a variety of semantically related searches. I'd start by mining their backlinks.
There are lots of ways to find link targets beyond mining your competitors' backlinks, though. Try searching "(your keyword) blog" to find relevant blogs on your topic/in your industry. Use a service like FriendOrFollow to look at your competitors' followers and the people they follow on Twitter - some of them will have useful sites as well. Once you find a site that you'd like to target for a link, look at that site's backlinks to find more related sites to target.
Don't forget that you can use the "pages on this root domain" option in Open Site Explorer and pull out all of the links to a domain, whether to the home page or internal pages.
-
Oh I see. You misinterpreted my question
We need 100 strong backlinks for our site to rank at all in our industry (probably more). But all our competitors are using internal pages so they don't have much to sort through in OSE.
-
search "asbestos attorney" A very competitive term that I have not yet tried to target (over $100per click in adwords)
The First 3 are big sites (aka:sokolove) than it goes to domain targeted sites. Sokolove Targets some 300 or more keywords and his domain alone helps outrank most of his comp
as well a not so comp keyword "pradaxa lawyer" that we just started targeting by just creating a page without much seo gets #5 rank
I can see creating a domain for 1 keyword in an area a seoing it crazy and getting it in the top 3 but doing that 100 times seems like years of work... if you could get it to rank in a month
-
So even if there's hundreds of people building one big page authority in my industry, I could target my internal pages towards niches that are smaller or different than my competitors and do well?
That seems to be what everyone else is doing in our competitive niche. Is there a way to do this when it's pretty competitive?
-
why wouldn't you be using internal pages as well only have to build 1 page authority unless you have 100 people that can each work with an individual domain and get it authoritative
I just google search the term I want to rank for than see who comes up than through them into places like ose and see what they are doing & if I can beat them
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Weird Site is linking to our site and links appears to be broken
I have got a lot of weird links indexed from this page: http://kzs.uere.info/files/images/dining-table-and-2-upholstered-chairs.html When clicking the link it shows 404. Also, the spam score is huge. What do you guys suggest to do with this?
Intermediate & Advanced SEO | | Miniorek
Could it be done by somebody to get our rankings down or domain penalized? Best Regards
Mike & Alex0 -
Do links to a domain that re-directs to my domain pass link equity?
Hi guys. We've recently taken control of a third-party site and we're going to set up a domain re-direct so any traffic comes to our site. With any existing links that the third-party site has, will these pass link equity to our main site through the redirect? Thanks, Paul
Intermediate & Advanced SEO | | kevinliao0 -
Why is this competitor ranking so high?
I have a competitor who consistently rans #1 or close in SERPS for keyword phrase "uncontested divorce lawyerser. in analyzing his site he doesn't seem to have anywhere near the links, domain authority or page authority that would justify this preeminence Is this a black hat situation or what? His site is www.uncontesteddivorceny.comhx thx Paul
Intermediate & Advanced SEO | | diogenes0 -
Should I try to change these links or no?
Hey guys, I need some advice on a link profile I'm currently working on. Our client sells a product in the hunting industry and has been around for over ten years. I just finished up classifying and looking at all of their links today and found that around half of them are sponsor links, links on "link pages," and a few directory links with almost all of them being followed. Because we are the first company to do SEO for them, I know that these aren't maliciously solicited links, but I'm worried that they may be having a negative impact on the site. Most of the links are coming from other non-competing websites in the outdoor industry which typically tends to have very antiquated sites with very antiquated practices. Essentially, I don't want to go out and try to nofollow or disavow all of these links that the website has had for a long time on other related websites if they're helping us, but I also don't want to be leaving anything up that could algorithmically be identified as spam. Below are some examples to show you what I'm referring to by the sponsor links and link resource pages. Any advice would be much appreciated. Thanks! Sponsored - http://www.becomeabetterhunter.com/ or http://outdoorobsession.tv/ or http://thehollywoodhunter.com/ Link Resource Pages - http://bowhuntamerica.com/links or http://cornerarchery.com/CompanyLinks.html
Intermediate & Advanced SEO | | CaddisInteractive0 -
Links how long do they show?
How long do links show for in software such as Majestic ect once the link has been removed.
Intermediate & Advanced SEO | | BobAnderson0 -
More authority back links but lower MozRank than competitor
Hi All, I have a basic understanding of SEO and the various factors that contribute to higher search rankings. This question is specifically related to MozRank, which I understand to be defined as: Pages earn MozRank by the number and quality of other pages that link to them. The higher the quality of the incoming links, the higher the MozRank. In my case, I am wondering if somebody could explain to me why I have a lower MozRank score than my competitor when I have both: Larger number of followable inbound links to my siteAND Of my larger number of followable inbound links, the page authority (and domain authority) of these links are greater than the page/domain authority of the lower number of links to my competitor's site. I have attached 3 images to help explain my points.
Intermediate & Advanced SEO | | Rogs.SEO
Comparison Image: My site is on the left.
Competitor Inbound: Shows a snippet of the volume of inbound links and quality of inbound links of my competitor's site (filtered by highest page authority).
My Inbound: Shows a snippet volume of inbound links and quality of inbound links to my site (filtered by highest page authority). Any feedback or help is much appreciated! n5o5lJ4.png?1 KrQAONn.jpg VedgBLI.jpg0 -
Internal linking between categories
Is it necessary to do internal links between the same categories of a website ( Let's say Ihave a category about shoes and in the category I have a page about boots and one about sandals ( should the page boots be accessible from the page sandals and the other way round or is the back button going back to the section shoes enough ) ? If internal links between the same category ( sandals to boots ) are needed/recommended is it also a good practice to do site wide links between categories ( shoes and and bags for example ) Because by reading google recommendations "Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link" I am not sure if they are talking about breadcrumbs or text links i am kind of lost ... Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Is it better to use geo-targeted keywords or add the locations as separate keywords?
For example... state keyword (nyc real estate) or keyword, state (nyc, real estate) = 2 keywords Thanks in advance!
Intermediate & Advanced SEO | | Cyclone0