Keyword Research Tool For Local Customers
-
Hi all, and thanks in advance for your input.
I help mostly small local businesses with SEO and other IM strategy, but am having a hard time finding a good tool for local seo searches. For instance, I have a smaller plumber that covers Denver, but really wants to market to some of the suburbs.
What is a good tool to try to find search volume for "littleton plumbers" or similar searches? By the way Littleton is a suburb of Denver.
Thanks again.
Chris
-
Thanks John! It's exactly what I needed.
-
Hi Chris,
You've received some good suggestions here, and Matt's post at Small Business SEM is a good read on this. At the end of the day, there is currently no tool of which I am aware which offers a comprehensive or accurate picture of local search terms. This is something that comes up again and again in the Local SEO industry. I consider myself fortunate to be in daily contact with some of the best Local SEOs on the planet, and basically, the suggested process for doing keyword research for local businesses is this:-
Perform keyword research as though Local was not your goal. Just use your main keyword terms (plumber, plumbing, leaking faucet, toilet overflowed, etc.).
-
Make a big list of these terms.
-
Then, go in and add your core Local terms (city, region, zip code, etc.) to each of the terms.
-
If you are working with clients in a region of the country where there are unique language variants, explore these with the business owner. For example, a Canadian plumber may say 'hot water tank' vs. the 'hot water heater' of the USA. Keyword research tools may not show you these variants because their data isn't coming from the targeted geography of the business. So, discover regionalisms and make sure they are being given preference, as this is the way your client's customers talk and search.
You will end up with a big list of terms to work with from this process. Hope this helps!
-
-
Yupp, make sure you check the keywords trends with the help of Google Insight. Will really help you find some really good local keywords.
-
Hey Chris-
Have you tried Google Insights? http://www.google.com/insights/search/
It's pretty good for narrowing in on specific geographies. The only real issue is lack of suggested keywords using this tool. But if you know some you want to compare, this works great.
-
Thanks John, really appreciate the tips!
-
Hi Chris,
Google AdWords Keyword Tool, Wordtracker and Keyword Discovery are the three tools I most regularly use for finding search volumes for local search terms. If you can afford it Hitwise will give you the most accurate information, but this is out of most people's budget so not usually an option (I only include it to be thorough).
Here's a reasonably useful post for finding local search terms, that might give you a couple of ideas and help you figure out the best terms for your client:
http://www.smallbusinesssem.com/local-keyword-research/1787/
Hope that helps : )
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
batch 301 redirects with an external tool
Hi, I am migrating my e-commerce to another platform of a internet company in Brazil (Tray) that has no way to redirect 301 urls in batch, I also do not have access to files and ftp of it. Anyway, as I have hundreds of urls, I would like to know if there is any way to do batch redirects with an external platform tool? Thank you very much in advance
Intermediate & Advanced SEO | | didi090 -
Difference LSI and and secondary related keywords
Hi, It is confusing to me. So far what I understand is the following: LSI are synonyms of the keyword your target (the one in the H1 and title tag). For example my keyword would be "Tuscany bike tour" and my LSI would be "Tuscany cycling vacation", "bicycle tour in Tuscany" etc... Then secondary related keyword are for me the other topics I need to cover in my content. In this case for example it would be "Florence", "Siena". But from what I understand a good writer wouldn't use "Siena" or "Florence" multiple times in it's content it would replace it by keywords that support them such as "the town of Florence", "the city of Siena"," the Palio of Siena" etc...Is my understanding correct ? If so what is the use of using those secondary related keyword, is it to rank on other keywords such as Palio of siena tuscany bike tour ? or just not to repeat a secondary keyword too many times. If i write the Palio of Siena isn't it considered as another topic that the topic siena ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
My website is ranking well on most of keywords. How do I find more keywords in order to drive more traffic to my website?
I have a website which is ranking well on some good keywords ie generic and long tail. It is also ranking for some really competitive keywords. and now getting constant traffic. I want to increase organic traffic to my website. What are the best possible ways to do this? How to research more keywords and how to identify that they will really work? Please help, I am confused.
Intermediate & Advanced SEO | | rishi.ast0 -
Good or bad adding keywords in Pinterest description?
I added all keywords in description. Will this affect my website, Google takes this as negative way? I am not adding keywords on my own website, but adding keywords to third party website? https://www.pinterest.com/pin/304555993526970292/
Intermediate & Advanced SEO | | bondhoward0 -
Subpage ranking for homepage keyword
Hi all, May seem like a simple scenario and I might be missing something, but my subpage seems to be ranking for my main homepage keyword. The subpage PR is 28 and my domain authority is 17, how can I get my main home page to rank instead of the sub page (product page)? I want to stay away from exact match anchor text links, any suggestions?
Intermediate & Advanced SEO | | SO_UK0 -
Should I remove 404 urls in webmaster tools?
I've recently removed a lot of category pages so should I remove the urls in webmaster tools or let them drop out of the index naturally?
Intermediate & Advanced SEO | | SamCUK0 -
Keyword density for a website
I wanna make landing pages for my web site .going to write 500 words article but how about keyword density .i wanna insert 4 keywords into that article.looking for expert advices .
Intermediate & Advanced SEO | | innofidelity0 -
Zero visits from keyword in Google Analytics
The keyword "business engagement in outsourcing" shows 0 visits. I have a look at Seomoz post at - http://www.seomoz.org/blog/advanced-google-analytics. According to it, "If someone makes more than one visit to a site within the same "session" and each visit comes from a search but on different keywords, then both keywords will be included in the keywords report - the first with 0 visits and the second with 1 visit" In my GA report, i could only see 0 visit for the above keyword. Why is 1 visit not being shown ? On reading the blog, http://webanalysis.blogspot.com/2008/04/google-analytics-tips-and-tricks-why-do.html#axzz1UPqhMV7o i am more confused, as it says "Google Analytics, assigns the visitors activity to the first keyword " . which is NOT what seomoz suggests
Intermediate & Advanced SEO | | seoug_20050