Is my page footer the reason keyword rankings have dropped?
-
Hi all,
One of my sites http://henstuff.com/ has seen some ranking drops for major keywords over the past few weeks and I was wondering if it was something to do with Penguin not taking a positive view of link-filled footers. It is something we are looking at phasing out but wanted to get the opinions of the SEOMOZ community.
Thanks!
Rob
-
You are a UK based company yet your TLD is .com
This wont help your UK rankings whereas having/using henstuff.co.uk would.
Also having a .com for a UK normally correlates to less UK searchers clicking on your site as they think it might not be a UK store.
-
It would be a shame if the footer was the problem, because from a user point of view I get to the bottom of your page after browsing the products and then I see other pages I might want to visit. to me thats useful.
how is your site looking in google webmaster tools? did you buy any links? link buying has been punished heavily recently.
ive not checked your link profile but do you have many links with 'henstuff.com', 'henstuff' and so on as the anchor? perhaps you are over-optimising like aron mentioned, and could do with a more natural link profile.
-
Hi Rob,
I don't think the keyword spamming i the footer is helping your cause. Also, your link profile is extremely heavily weighted towards "Hen Night Accessories".
You have over 1k links on that anchor text, though only from a few domains.
There are also canonical issues at play too. (your site is available under www and non www).
Thats my 2 minute analysis, but these could be core issues that need resolving.
Best of luck...
Aran
| <a class="clickable title link-pivot" title="See top linking pages that use this anchor text"></a> | | |
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How is this possible? #2 ranking with NO on-page keywords, no backlinks, no sitemap...
Hi everybody. I have a question ... I'm totally stumped. This question is being asked today (November 16th, 2015) just after Google updated something in their algorithm. Nobody seems to know what they did. and it has something to do with the new "Rank Brain" system they're now using. My niche is Logo Design Software (https://www.thelogocreator.com). I had the keywords "logo creator" on the page roughly 7 times. After Google updated, I lost about 10 spots and as of this writing, I've dropped to #15. So, maybe I over optimized. fine. Noticing that for the keyword "logo creator" ... NONE of the top 14 spots actually have "logo creator" in their page title and NONE of them have more that 2 instances (if any) of the keyword "logo creator" on the actual page. So I removed ALL instances of my keyword "logo creator" from my home page - used the Webmaster's Fetch Tool and moved up a few spots instantly. So what the heck? And the #2 spot for that keyword is www.logomakr.com - they have NO words at all on their pages, no blog, no sitemap and far fewer links than anybody in the top 10. Can anybody reading this shed some light? Marc Marc Sylvester
Algorithm Updates | | Laughingbird
Laughingbird Software0 -
Would 37,000 footer links from one site be the cause for our ranking drops?
Hey guys, After this week's Penguin update, I've noticed that one of our clients has seen a dip in rankings. Because of this, I've had a good link at the client's back link profile in comparison to competitors and noticed that over 37,000 footer links have been generated from one website - providing us with an unhealthy balance of anchor terms. Do you guys believe this may be the cause for our ranking drops? Would it be wise to try and contact the webmaster in question to remove the footer links? Thanks, Matt
Algorithm Updates | | Webrevolve0 -
Ideas on why Pages Per Visit Dropped?
Week over week our pages per visit continue to drop. Any ideas on where to look to diagnose?
Algorithm Updates | | Aggie0 -
Correct usage of expired pages -410 or not?
Hi Mozzes, We're running a property portal that carries around 200.000 listings in two languages. All listings are updated several times per day and when one of our ads expire we report this via the "410 Gone", and place a link to our users: This ad has expired, click here to search for similar properties. Looking at our competition I seems that here are many different ways to deal with this, one popular being a 301 to the corresponding search result. We've tried to get directions from Google on what method they prefere, but as usual dead silence. Advices are mostly welcome.
Algorithm Updates | | PropertyPortal0 -
Why a terrible website ranks number 1??
Hi, I'm an SEO newbie. A couple of months ago I launched a new E-Commerce website for my client : http://www.corporategiftsshop.co.za The site has over 1000 pages indexed in Google. I've done some link building and on-page SEO for the keyword terms : corporate gifts
Algorithm Updates | | MarnusW
promotional items
promotional gifts Currently the website ranks number 31 for "Corporate Gifts" in Google.co.za What I cannot comprehend, is that the site which ranks number 1 is simply shocking! http://www.corporategifts.co.za/ It is a single, static webpage with all links pointing to another website : http://www.promogifts.co.za It has 1 back link and a page rank of zero, yet it still ranks number 1? Can anyone give me a reason or some insight into this as it has me stumped.. Some of the other sites in the top 5 are also poor, yet they still rank high. Our site has a Page rank of 5 and 67 unique domains which links to it ( according to our webmaster tools ) yet it still only manages a 31 ranking?? Any advise would be greatly appreciated as I need to make sense of this, otherwise hang up my SEO gloves.. Regards, Marnus.1 -
After optimising for SEO my ranking went down...
Hello, My website was ranking for over 100 keywords but was not really optimised properly. For example, the page title was much too long, it was segmented like this: "keyword - Category - domain " I followed recommandations in SEOMOZ and I removed the domain and category from the long page titles to only leave the keyword and updated the H1 to reflect also the keyword. We dropped in ranking since even though we did not change anything, only made things more SEO optimised. I don't understand how it made us drop in ranking?? David
Algorithm Updates | | DavidSpivac0 -
Keyword search results
Is there any tools that provide information on how many results there are for a given keyword? Also, would this be a good way to do research for which keyword I should optimize my page for google SERP, basically to find a less competitive keyword. My thinking was that if the search results were lower it would be easier to rank for that keyword with SEO.
Algorithm Updates | | bilsonx0 -
How to calculate Keyword Difficulty
In which way is calculated the percentage of Keyword Difficulty? What are the parameters you consider? Thank you very much Francesco
Algorithm Updates | | seomoznicchia0