SEO in multiple languages
-
I'm doing SEO for an apartment rental web-site. We have one web-site for each destination. And for some (popular) destinations we have a separate domain for some languages.
For instance: http://www.barcelonacheckin.com/en for English and http://www.barcelonacheckin.com/fr for French
In another destination we have http://costabrava-ok-apartment.com/en for English and http://www.location-costabrava.fr/ for French.
We have good result with the separate domains for languages. But I'm facing two problems:
-
We do not get any progress in the ranks in English in any Web-site
-
There's a lot written about SEO in English and there are many opportunities to build relevant links. But we are out of sources for eg. French.
Our SEO routine exists of participating in forums on famous travel web-sites, guest post exchange with our blogs, link exchange and presence in Social media.
Can anybody give us some suggestions?
-
-
I have some experience in this as all of our websites are in at least 2 languages - some in more. I have found that I have had to do SEO seperately for each translated version of the site to get them to rank. So, for the Spanish version, I had to work on creating links back from Spanish sources specifically to the Spanish pages. For the Russian pages, Portuguese, Japanese, Chinese and Korean pages I had to do the same. The SEO work I did on the translated pages did not seem to have any noticeable benefit to the other languages SERP even though the pages are all like together.
It sounds to me that since you guys are primarily a French site, it may be that you got most of your links back to your French pages, from French sites. If that is the case you may try to work on specifically getting links for the English section.
I hope this helps.
-
Hi there,
Try producing an infographic and translating it into several different languages - this infographic can then be promoted to each geographical market and if it's well thought out, well design and promoted properly, it will start to naturally attract links from sources you were probably unaware of.
Here's an excellent example, Hostel Bookers had an infographic designed on Barcelona vs. Madrid, which was placed here:
http://blog.hostelbookers.com/travel/barcelona-vs-madrid/#.T7-SotXLy18
This gained them lots of natural links to that page - including a link from about.com (domain authority 94). In addition to publishing it here, they also got the infographic translated into Spanish, published it on the Spanish version of their site and continued to promote it to Spanish travel websites, gaining them numerous strong links to the Spanish version.
From there you can translate an infographic into French, Italian, Mandarin, Russian, etc. etc. and continue gaining strong international links that aren't manipulated (i.e. they're natural).
Also, I doubt the problem is that you're running out of sources, but rather than you need to widen your link-building methodology, as there's probably hundreds of sources you're missing.
Here's an excellent post on link-building methods from Jon Cooper - this should help you come up with some alternate ideas to form posts and link exchanges (neither of which are anywhere near the best options at your disposal):
http://pointblankseo.com/link-building-strategies
I've also included a link to my own post on content creation, which might help you with the production and promotion of high quality content:
http://www.seomoz.org/blog/indepth-guide-to-content-creation-with-infographic
Hope that helps you! Good luck with your campaign.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
my website seo
my web site is : sahraii and my category products descriptions are very long but not getting any results from google
Link Building | | arashsahraii
any suggest?0 -
Examination of Anchor Text Ratios for SEO
A new article on Search Engine Journal asks even though anchor Text Ratios are considered important by many SEOs for ranking in Google, are they really something to worry about?
Link Building | | mary314 -
SEO Training Question
Hi Iv been asked iv to host a basic SEO training session for some employees who have never had any experience in SEO before. Obviously SEO covers so many things and it would be imposisble to run through everything in a single training session. I was curious as to what you guys think would be the best use of the time for the training session? Thanks in advance
Link Building | | TheZenAgency0 -
How to make a Blog for SEO?
I just create blog then review my product in my post with put the keyword and link back to my product. So if you have more detail please tell me and strategy. I would like to see case study. Sometime I read some blog I just know but I can not implement that for successful.
Link Building | | taradmkt0 -
Is having multiple links with the same anchor text on a webpage beneficial?
We heard at a recent SEO conference that having multiple links with the exact same anchor text on a page is not beneficial in any way. Is this true? For example, if the link is in the navigation and it is in the footer does it only get counted once by Google for SEO purposes? Is there no SEO benefit to it?
Link Building | | donationtown0 -
Ex-Googler: “To Please Google With Your SEO, Forget About SEO”
Lets discuss, Ex-Googler (Search Quality/Webspam team) talking about SEO. http://searchengineland.com/ex-googler-to-please-google-with-your-seo-forget-about-seo-136800 The bit that got me thinking was 'title tag over optimisation' so what we looking at, shorter title tags with a max of 2 keywords? And the PR quote, does relevance come above PR/DA/PA? Thoughts?
Link Building | | activitysuper0 -
My site has more than 1,341,796 total links but only 500 external links after months of SEO. Please help me ,not sure what went wrong.
My site has more than 1,341,796 total links but only 500 external links after months of SEO. Please help me ,not sure what went wrong.
Link Building | | rsethia1230 -
Any Croatian SEOs on SEOmoz? (or Bosnian, Slovenian or Hungarian or nearby)
I have a client in Durbovnik. I am creating a lot of great content but having trouble finding anywhere decent to put it. If you work in this area, please let me know or PM me, maybe we could share some opportunities. I have a number of other sites & connections that could take your client's content for linkbuilding Cheers Stephen
Link Building | | firstconversion0