Does it make any difference to your SEO if the homepage infrequently updates.
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Hi everyone!
Working on a site and the homepage hardly ever updates. Probably 3/4 times per year.
The only page on the site which does is the blog page which updates 4 times per week.
Is this a bad thing? Is there anything I should attempt to do?
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One of the questions Google is trying to answer with fresh content is "is this site still relevant?" If you're not updating your home page regularly because it's not necessary for your users, continuing to get new fresh links is a great way to keep sending the signal that your page is still relevant.
I would definitely advise against making a bunch of random changes to your home page just for Google's benefit - but if there are ways you can include more fresh or dynamic content that would also be good for users, that might be something to explore. Maybe have a link to your newest or most popular blog post that updates when you post?
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It depends on a lot of factors. 1. How are you currently ranking? 2. Know your competition and what works for them? 3. Remember Google likes fresh content and likes to see that pages are improving. 4. Links to main page mean more than things like keyword stuffing and other tactics that google just reduced value for. 5. Use the page analysis tool on this site to determine how you're doing. On another note if you want to get more feedback, provide the URL and I'll take a quick look.
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