Deciding on anchor text for content-based backlinks
-
So you have a decent blog on the other side of the world ready and willing to work with you. Their content relates to your industry, and you're going to be allocated a lovely page of content, once a week, with a link or two back to your site.
Do you think anchor text is still as important in May 2012 as everyone said it was three years ago?
How do you determine what anchor text to have based on your answer to the question above?
-
Absolutely anchor text is still important. Google will even use anchor text to tell if a page is relevant even if can't crawl the page due to being nofollow or noindex.
In a blog you would want to consider organically using anchor text. Your links should be part of a sentence few words or so and vary but be related.
A couple examples:
Recently while remolding my 1955 Desoto I had to find a power steering kit to work with my FIREDOME 4.8L 291 engine, I found it local shop Ronnie's Deals for Wheels.
The second thing to note is you should probably limit the amount of links per article to 2-4 as to make sure the link juice and context is maximized.
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Difficulty getting relevant backlinks
I run a very niche blog on getting section 8 housing. I've had the blog for about 6 years and have paid attention to it on and off. For the past few months, I've been ON again. What's appealing to me is the amount of potential traffic the keywords have and small competition. I have knowledge on the subject. I've read Moz seo guides, etc... The problem is government sites rank high (understandably) or other sites that are nonsense / scams when you search 'section 8 application'. It's very hard to find active bloggers to do link exchange is with as the sites that rank high are trying to scam people and obviously I can't get government back links. I've tried reaching out to people with no avail. I think I have good informative content. All of my adsense goes to charity but at this point it's not much. I'd like to get it out there, white-hat style, but I'm having difficulty. Any suggestions (please be specific), on how I can target sites that would be relevant to this topic and not do generic back-linking (unless you think news submissions, etc will work)? Thanks!
Link Building | | sstrick1 -
Backlinks outside my country
Hi there! If the product, service or resouce I offer is located in my country: Is it worth to include directories located in p.e EEUU in order to increase my Pagerank although this is not my potencial client (due to the "distance" obviouly).? If my potencial clients were people fromo other countries that could come to mine to enjoy this service? Should I include my links in directories of these countries and obtain links from websites of these countries? many thanks
Link Building | | juanmiguelcr0 -
How do I find what backlinks have disappeared?
I have seen a decrease in backlinks, how do I figure out which ones are no longer there?
Link Building | | EcommerceSite0 -
Trading Backlinks a good idea?
New to the "backlinking" party. Wondering if its 'good practice' to trade links with other websites within a like-industry. We've been receiving a lot of emails from other websites asking us to trade links. Is this a good link building practice anymore? Thanks!
Link Building | | asa-php0 -
Which is More Powerful? Content or Backlinks: Ecommerce Sales
Hello, Which do you guys think would bring in more sales: doubling the content across all category pages and top 30 products, or getting 10% more good unique root domain backlinks from broken link building? 350 products in total 50 main categories 150 subcategories. Product page content would be frequently asked questions for the product and would be added by the site owner who is an expert. Thanks.
Link Building | | BobGW0 -
Content and Relevant Links
Hello, My website started to offer guest blog posting and was wondering if it is a good idea to have an anchor text link to a not relevant website in the author bio. The content the guest blogger gave me is relevant to my website but in the author bio there are a couple of anchor text links that are linking to a completly different industry. Thanks in advance for your help.
Link Building | | Shawn1241 -
External Anchor text page to target?
I have onpage optimised 4 pages on my website example.com/services/chosenkeyword-1 example.com/services/chosenkeyword-2 example.com/services/chosenkeyword-3 example.com/services/chosenkeyword-4 Should I built links with various anchor text to my home page or the exact internal page as above? Cheers.
Link Building | | Socialdude0 -
Are Guest Post Anchor Text Links Evil?
Hi, In the recent free SEOMoz webinar about What's Ailing the Linkgraph, Rand Fishkin says that corporations try to get anchor text guest posts on his wife's blog and he suggests this is manipulative. Do you agree that anchor text links in guest posts are manipulative? Do you think that Google will take action against this tactic in the future? Thanks!
Link Building | | SparkplugDigital0