301 Link Authority 100% Transfer
-
Our web designer wants to change our pages from the .htm to .html extension. Would 301 redirects transfer our link juice to rankings are not harmed?
-
Excellent advice! Thank you so much.
-
All redirects experience some decay of link authority. The amount of link juice loss with a 301 redirect is between 1 and 10%. You will retain 90-99% of the link juice.
Another note, I would strongly recommend removing the technology extensions altogether. Showing pages as .htm and .html offer no benefits to users. Also, next year your developer may want to change to .php or another technology whereby you will need to go through this process all over again.
Ask your developer to simply leave off the tech extension. Use www.mysite.com/example rather then www.mysite.com/example.html
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirects
Hi, I have switched my site from a http .co.uk site to a https .com site. I have set a 301 redirect in the .htaccess file pointing all traffic going to the original .co.uk site to go to the new https: RewriteEngine on
Technical SEO | | imoprojects
RewriteCond %{HTTP_HOST} ^up-bus.co.uk$ [OR]
RewriteCond %{HTTP_HOST} ^www.up-bus.co.uk$
RewriteRule ^(.*)$ "https://www.up-bus.com/$1" [R=301,L] however when i search in google for keywords the original .co.uk site is still registering in search, is there something else I am required to do to tell google to use the new https site instead? Do i need to do redirects for every page, or is what I have done above sufficient? Hope you can help, I am struggling with getting our site to register on google search, any advice greatly welcome Thanks in advance, Ian0 -
What is link Schemes?
Hello Friends, Today I am reading about link schemes on http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356 there are a several ways how to avoid Google penalties and also talk about the low quality links. But I can't understand about "Low-quality directory or bookmark site links" Is there he talked about low page rank, Alexa or something else?
Technical SEO | | KLLC0 -
Google is somehow linking my two sites that aren't linked! HELP
Good Morning... In my Google webmaster account it is showing an increase of backlinks between one site i own to the other.... This should not happen, as there are no links from one site to the other. I have thoroughly checked many pages on the new site to see if i can find a backlink, but i can't. Does anyone know why this is showing like this (google now shows 50,000 links from one site to the other).. Can someone please take a look and see if you can find any link from one to the other... original site : http://goo.gl/JgK1e new site : http://goo.gl/Jb4ng Please let me know why you guys think this is happening or if you were actually able to find a link on the new site pointing back to the old site... thanks a lot
Technical SEO | | Prime850 -
Why are my links not being counted?
I have a site that has over 400 links going to it. When I use Moz open site explorer or any other SEO tool its says I have only 12 links. Does anyone know why this could be happening?
Technical SEO | | Goopping0 -
301 Redirect
The SEOmoz crawl campaign found some 404 errors in my Joomla site poker-brands.ca. So, I figured I would set up 301 redirects in my hosting account to make sure bots don't read that there is a page missing. For example: This link gave a 404 error in the crawl: http://www.poker-brands.ca/download-pokertracker-software/holdemmanager I redirected it to: http://www.poker-brands.ca/download-pt3-pokertracker-software/holdemmanager-hem-hm2 However, when I visit the first link it doesn't send me to the second link. Am I supposed to get forwarded to the second link now?
Technical SEO | | Uramark0 -
Do links transfer after a 301? Please advise.
We own 2 websites. Website "A" has 100 external followed links pointing to it. I put a 301 on that domain and pointed it to Website "B". Shouldn't Website "B" now get credit for the followed links originally pointing to Website "A"? I'm hoping my external followed link count for Website "B" increases. Please advise... Thanks in advance!
Technical SEO | | WhiteCap0 -
Joomla 301 redirects
hi i am using joomla sef404 and i have 7000 not found pages in my webmaster google tool page. the trouble is i got rid of a lot of pages and also components so now i am left with loads of not found pages. what i want to try and do is to create 301 redirects so that i do not lose page rank. can anyone please let me know how to do this step by step please
Technical SEO | | ClaireH-1848860 -
Nofollow internal links
Hi, we have problems with having too many links on page. Our website has a menu with 3 level sub-navigation drop down for categories which we want to maintain, for easy-navigation for the users. http://www.redwrappings.com.au/ After reading this article: http://www.seomoz.org/blog/questions-answers-with-googles-spam-guru, and some other articles, we came up with a solution. We can easily reduce the number of links per page by putting 'nofollow' on our categories links menu dropdown and create a separate 'landing page' that contains links to these categories (and allow 'follow' links for robots). Is it wise to do this? Or any better, easy solution that you can suggest? Thanks
Technical SEO | | Essentia1