.Com to .co.uk?
-
I'm out ranked by people with FAR less links for Google in the UK and I think its purely down to the fact I'm using a .com rather than a .co.uk.
I'm based in the UK but there's other aspects of my business that I want to target internationally although my main hub needs to be UK.
I set my geo-targeting for my .com and it didn't help.
Tried doing mydomain.com/mainkeyword-uk. Its picked up on this and I'm in top 10....but would obviously prefer number 1 especially due to the nature of my business.
Worried about doing a 301 redirect from .com to .co.uk because of loosing even a little bit of link juice. I've already put so much effort into the .com.
I get so many different answers to this so I'm confused....some people (particularly people on here at SEOmoz) say switch to the .co.uk and others just say keep the .com and that you can rank without the country level domain.
If I keep the .com and link build from country specific domains to mydomain.com/mainkeyword-uk (which ranks well) as well as build page authority for overall site......would that be fine or will I just absolutely have no chance in heck with ranking competitively in the UK if I don't do the .co.uk?
Trying to pick the path of least resistance and best possible returns here.
If you do absolutely recommend the 301....whats the best possible way to do this to preserve page authority? How long will it take for Google to transfer to the new site? I've heard horror stories in forums of people doing 301's and dropping off the Google planet and never recuperating.
Not a pro so any help would be appreciated. x
-
The .com really shouldn't cause you any issues in the future either - I really wouldn't worry about it
You're more than welcome - totally understand how confusing this stuff can be!
Hannah
-
Thanks Hannah....all this time I thought she was ranking ahead because of the .co.uk. I'll really push the links to this page and rework the content too.
As the keyword gets more and more competitive, do you think the .co.uk would be an issue or not to worry?
I really really appreciate your help by the way. Trying to teach yourself web design and SEO and figure out how to run a small business too isn't easy. xoxoxoox
-
Hi Christine,
OK, so the good news is that I don't think this is an international SEO problem. As such you don't need to worry about switching to a .co.uk or anything like that.
The keyword your going after isn't particularly competitive and the competitor that's ranking ahead of you right now looks totally beatable.
As Google are already favouring this page (i.e. this is the page that's ranking) - <cite>www.ldnwicklesscandles.com/scentsy-uk </cite>
I'd be inclined to build some more links to this page to push it up the rankings.
Given that you actually have products (always nice to have physical things when link building) - I'd suggest offering some products to bloggers to review / give away. A handful of decent links should see your rankings improve pretty quickly.
NB - you might want to re-work this page slightly depending on what you think the user intent is for this sort of keyword - e.g. are people searching for Scentsy UK looking to buy products or become a seller? My gut says most people probably just want to buy products - but I could be wrong!
I hope this helps,
Hannah
-
hi Hannah Thanks for responding and sorry for the delay in responding back. My website is www.ldnwicklesscandles.com and keyword is Scentsy UK. Any suggestions you can give would be great. I'm ranking first page but people with a .co.uk are ranking ahead which is why I've considered moving over. Would rather keep my website if I could and only change the domain if I have to. Google seems to be picking up any tags with Scentsy UK in it and it's picked up ldnwicklesscandles.com/Scentsy-uk more strongly than my root domain. As a course of action should I just continue to link build for this page and across the domain generally? feel like I don't know what I'm doing 1/2 the time and Im trying anything and everything just to see if it will work. Anything you can do to point me in the right direction will help immensely. X
-
Hi Christine,
Apologies for the delayed response
Ranking in the UK with a .com shouldn't be an issue; there are many sites which use a .com and rank perfectly well in the UK. As such I don't think you should be considering going down the .co.uk route.
You mention that you've geo-targeted via webmaster tools which is great, but there are some other things I'd also recommend that you do (if you're not already). These aren't ranking factors per se, however they will help the search engines to better understand the location that you're targeting.
-
Include a UK bricks and mortar address
-
Include a UK phone number
-
Claim / create your business Google Places
-
Ensure prices are in £s
I'd also be happy to take a closer look if you'd like to share your domain and the keyword which you're looking to target.
I hope this helps,
Hannah
-
-
Seriously no one has any suggestions???
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google.ie returning more and more UK based results, why?
I have discovered the most infuriating issue with Google Search for Irish users and it seems to be getting increasingly worse in the last 2 years or so. This is not only frustrating as a business owner (in fact it could bring a business to its knees) but it is rage inducing as a consumer.
International SEO | | Secrets
Google knows the location where I am searching from and I'm using google.ie yet I still get just a small number of Irish websites usually followed by eBay and Amazon results then a never ending list of websites that are based in the United Kingdom. Now, I know the one thing that we all have in common is the use of the English language, however what we don't have in common is shipping costs. In order to slightly increase the number of Irish based companies I need to add in the phrase 'Ireland' to my search (on google.ie in Ireland) and this makes only a small difference. In fact, oftentimes Google seems to throw in the odd American or Australian site just to really wind me up.
It's completely absurd that Google rarely returns results for .ie websites or irish based websites when searching in Ireland. Many UK companies don't ship to Ireland (including many of the eBay and Amazon results). This is killing Irish businesses who have the products and cheaper or free shipping and many how are working damn hard on their SEO are still being passed up for companies that have nothing to do with our economy.... Why oh why is this happening.0 -
.com versus local domains
Hi all, One of my clients has local domain websites in various parts of the world (co.uk etc. etc.) and there has always been a discussion about where a move from local domain (the current set-up) to a targeted .com domain (i.e. .com/uk) would benefit from a SEO perspective. The main reasoning (seo-wise) that keeps coming up is that there'd only be one domain to link to which would help with link juice being passed around. Any thoughts as whether this would actually be the case or if this possible benefit would be outweighed by other cons? Recent moves (local to .com) from a few websites (the Guardian newspaper in the UK being the most recent one off the top of my head) has made me start thinking about it again! Diana
International SEO | | Diana.varbanescu0 -
Multiple Regional Domains - such as .co.uk / .de etc for one brand
Hello, We are in the process of building up our version 2 for our site, currently we have only one domain (i.e. xxxxx.com). Our target audience is distributed among various regions and speak different languages, we would like to know which will benefit us more: a) by having one root domain and then having folders based on automatic IP detection, for example the customer opening a website in Japan would see the domain as: www.xxxx.com/jp. B) or is it better to have different domains so in the above case it will be www.xxxx.co.jp. The content on the site will be different based on the regional demand, so of course the language will be Japanese and the content will also be aligned with the Japanese community. We plan to start with 5 different markets (UK/US/AU, Japan, China, Germany, Spanish speaking countries). We would appreciate if you can suggest us the best route to achieve the best results. Thank you, SK
International SEO | | sidkumar0 -
SEO for Subdomains for different languages .com/fr, .com/es
Hi All, I was wondering how best to to approach optimisation of a site that exists on a single .com domain, but has different subfolders for different languages. The site is a .com and it has subfolders for French, Spanish, Russian and English. The business is situated in France and the vast majority of clients are French and English speakers. I've read that it's possible to geo target these subfolders using webmaster tools however I believe this is an inferior method of optimisation than having tld's. Just wondered if anyone had experience of htis and could provide any advice ? As they won't be rebuilding the site for another year or so I wondered if there were any quick wins? My second question is to do with how best to set these campaigns up within SEO Moz. would it be better to track at a subdomain or subfolder leverl (for different languages)? If someone could advise I would greatly appreciate it! Thanks, vantresca
International SEO | | vanvallejo0 -
Google US vs Google UK
I could have posted this somewhere else, but I cannot find it. So, I have keywords that rank well in Google US and many that do well in Google UK too. I thought all of my keywords ranking well in the US would also rank well the UK. I have figured out today that it is not the case. Why would I rank in the top 3 in the US and not even show up in the top 50 in the UK? It is very strange. Thanks for your help! I am not super new to SEO or web business. I have had a very good company that has been ranking well since 2004.
International SEO | | journeybeyondtravel0 -
Use country-specific domains or stick to already strong .com domain?
We run an online store with the majority of our customers coming from 4 different European countries. The site is accessible through TLD's of all of these countries. However our .com domain currently has the most links pointing to it and the highest domain authority. Unfortunately, we are unable to tell through which TLD visitors reach our site. The niche is rather competetive, and therefore I am unsure whether it would be worth it to solely use our .com domain for the English language, and try to rank for each of the seperate languages with its own country-specific domain. **Question/discussion: **Will it be worth the costs and time to spent to build links for the country specific domains in these countries, or should we focus on making our .com domain stronger and use it for all countries? I'm aware of the benefits of ranking with a domain in the country the user is in. Note: We have major duplicate content issues at this moment, due the content being available in different languages, on a handful of domains. On each domain, users can view the site in different languages. In addition, the language indication in the url is not very clear (?lang=x) so I believe this should be improved to make it easier for search engines to tell which language is presented. If I choose to use a different language for each TLD, then the language flag in the navigation on the site will point to a different domain, so each language is hosted on 1 domain and there is no more duplicate content. However, I'm afraid this will lead to lower rankings, as the (strong) .com domain will no longer host the content in different languages.
International SEO | | 1200wd0 -
International SEO with .com & ccTLD in the same language
I've watched http://www.seomoz.org/blog/intern... and read some other posts here. Most seem to focus on whether to use ccTLD, subdomains or subfolders. I'm already committed to expanding my US-based ecommerce to Canada with a .ca ccTLD. My question is around duplicate content as I take my .com USA ecommerce business to canada with a second site on a .ca URL. With the .com site's preference set to USA, and the .ca site's geo preference (automatically) set to Canada, is it a concern at all? About 80% of the content would be the same. FYI, .com ranks OK in Canada now and I want .ca to outrank it in Canada. I know 'localizing' content within the same language is important (independent of duplicate content), but this might not be viable in the short run given CMS limitations. Any direct experience to help quantify the impact here between US and Canadian ecommerce? Adding: I'm not totally confident here. From this google webmaster central post it seems that canonical tags aren't needed. I tend to think nothing is truly neutral and want to be confident regarding whether to use canonicals or not. Is it helpful, harmful or harmless? My site already has internal canonical tags and having internal and external would be a pain I think. @Eugene Byun used it successfully, but would the results have been the same without? Thanks!
International SEO | | gravityseo0