Tool based websites after Panda and Penguin
-
I have several sites that I classify as "tool" based sites. These type of sites includes anagram solvers for word games, ip address lookups and other various based tools. I like to specialize in these kind of sites because frankly I am not a blogger and hate to write.
Before Panda I was doing fairly well, I had many users coming to my sites everyday. The Panda update "tips" that I read all over including on google sites seems to always refer to articles and how to deal with those. The only problem is that I am not an article based site. Yes I have content that describes my tools, but we are talking 1 to at most 2 paragraphs per page. I know Panda effected my ratings because I lost ranking with some big keywords. Since then I have been able to gain some ground, but I am having a hard time trying to figure out what exactly google wants from a site like me. The main path I am getting from Panda is concentrating on the users, and what will make their experience better. I focus on that whenever I make a change. I figure the easier I make it for them, the happier they are going to be.
I am wondering what you guys think about some things I can look into creating or focusing on to enhance my site. I use social media heavily (FB, tweets, posterous, blog, RSS Feed) already, but is there something else I can look at that might help me that I am not seeing. I seem to be running out of ideas.
- Maybe add more content to my pages?
- Check link structure (its pretty basic as it is)
- add more article based blog posts?
Just want some ideas, I will send my URL to anyone who wants to take a look and see what I may be missing.
C
-
EGOL's "Free Beer" post is awesome. I think what I am suffering from is just the other sites are more authoritative than me. That's an awesome recommendation What kind of title you think I should go with?
-
Cesar :
I looked at your Scrabble Dictionary site. (Nice).
I probably wouldn't blog but would spend time trying to involve the user with the site and try to build loyalty or continue to build authentic socials. (On other info search sites, forums seem to do pretty well and moderating the UGC to exclude spam is far easier than sustaing a blog.)
The scrabble game is buried in a secondary page and takes a LONG time to load. (The ads for "Buy A Link" which appear to delay the game loading up in Java do not help.)
I'd consider moving the game to the home page or at least makiing it more prominent as a choice on the home page. Then, I'd consider awarding some sort of prize (a Scrabble game?) to whoever scores the highest on site that month. If you can restrict the prize to those in your FB community, you'd limit the CPU drain and gain community in FB. (Sort of a take off on EGOL's "Free Beer").
Just my .02 drachma/euro.... We'll see what far more experienced people suggest.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Would a link from an unrelated website, that is popular, help me ?
I have a website that gets 200,000 visitors a month. It is a very popular financial tool. I have another website that sells widgets, but honestly, not really related to the financial tool. I would like to help out the unpopular website by giving it a link. What's the professional opinion?
Link Building | | sonic220 -
Penguin 2.1 recovery
Our website took a huge hit due to Penguin 2.1 we are looking to keep our domain but create a new site to disavow all our links. Will this work? Any Ideas on this tactic?
Link Building | | Relevant130 -
Tool to use to build disvow list?
opensiteexplorer has hardly any of the links listed. Is there a tool that I can use that will I search google for
Link Building | | Adsau
"If you are looking for the top provider of digital signage in Australia, visit today"
and I get 177 absolutely crap links to my site, is there a tool that can give me all the urls of the result of a google search? When I disvow does it do much? there is no hope of getting these forum post links removed0 -
Does it help to have more than one backlink from the same website?
I have received two follow links from a website with a domain authority of 64 because I contributed to 2 blog posts. Will it help my site to get more back links from this same website or should I focus my efforts elsewhere?
Link Building | | dealblogger0 -
Best way of starting link building to a new website?
I am doing SEO for a security keyholding company and would like to build up some quality links from related and high PR sites. Submitting profiles to directories is incredibly time consuming. I am thinking of outsourcing a link building campaign to a link building company, but know Google advises against this. Does anyone recommend a cost effective and ethical link building service out there? Or are there any link building techniques to use that will help me out? What I want to be sure of is that a link building campaign won’t get my websites penalised in search engines and the links are from quality and related websites. Many thanks in advance
Link Building | | AlexBarnes0 -
Creating a separate blog off our website
A while ago we purchased some domains that are related to our industry. I'm fairly sceptical about using them, but I am interested what peoples thoughts are. We are currently producing quite alot of engaging content and although it's industry related, it is sometimes quite broad and not always appropriate for our company blog. I have been debating whether or not it will be a good idea to use one of the domain names that we have purchased to create more of an industry blog that is off our website. I'm not sure if this is considered a "black hat" technique by using domains registered to us? And also whether or not Google will punish because we are blogging from the same IP address and linking back to our site ? I look forward to hearing what people think. Thanks,
Link Building | | esendex0 -
Link Builder Tool
Has anyone used the new wordtracker link building tool? linkbuilder.wordtracker.com If so, please give your opinions.
Link Building | | azguy0 -
The quality of links is measured by website relevancy to my business?
In Open Site Explorer links are being valued with Domain Authority and page Authority. My question is if you measure somehow the relevancy of the website with the business of the website to which the links are going? I have learned that an important part of the value of links is the relevancy of the website with my business. I am seeing for example a link from a children website to a car related website as very much valued. I dont see very much relevancy with both so I wonder you take this into account.
Link Building | | ceesie0